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Marketing, Assistant Director

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all.The exceptional EY experience. It's yours to build.EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.The opportunityYou’ll have the opportunity to develop and implement the region’s marketing strategy and initiatives for the respective area industry and functional practices. You’ll oversee the successful implementation and quality of the area’s go-to-market marketing initiatives.Your Key ResponsibilitiesYou’ll be expected to develop marketing strategy and be responsible for managing the marketing budget and tracking the ROI of the marketing initiatives. You will have the overall responsibility for all the events, mailings, newsletters, media, PR, and sponsorships and insure they are in alignment with the area’s strategy.Skills And Attributes For Success• Ability to cultivate and maintain strong relationships with internal project stakeholders, manage project stakeholders’ expectations and build trust with journalists and other media outlets• Adept at creating strategic, targeted and impactful go-to-market initiatives• Possess relevant market insight respective to your function and a comfort level working across service lines, industries, function areas and client groups• Strong understanding of environmental factors affecting the firm, the practice and our markets• Ability to participate in market research projects• Adept at coordinating the creation of area marketing collateral and brochures to make certain they are appropriately leveraged and deliveredTo qualify for the role, you must have• Seven-plus years of experience• Bachelor’s degree with a marketing or communications major or equivalent experience; MBA is a plus• Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills• Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences• Possesses poise and confidence to professionally interact with all levels of leadership• Ability to oversee significant portions of major or highly complex projectsIdeally, you’ll also have• Ability to team and collaborate with practice, industry and other firm leaders to develop market-facing initiatives that drive the firm’s strategy• Ability to work independently on marketing initiatives• Demonstrated teamwork and leadership skills including the development of others• Ability to work with anchor service line or industry representative to tailor directed thought leadership and serve as a coordinator for its productionWhat We Look ForWe’re looking for individuals who have strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment.What We OfferWe offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $96,300 to $180,100. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $115,600 to $204,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.EY accepts applications for this position on an on-going basis. If you can demonstrate that you meet the criteria above, please contact us as soon as possible.EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.For those living in California, please click here for additional information.EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com
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$96300K
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What You Should Know About Marketing, Assistant Director, EY

At EY, we're on the lookout for a dynamic Marketing Assistant Director who’s ready to make a significant impact in Toledo, OH. You'll have the unique opportunity to shape our brand and communication efforts on a local and global scale. In this role, you will not only develop the region's marketing strategy but will also take charge of implementing innovative initiatives that resonate with our diverse audience. Picture yourself at the forefront, overseeing all marketing projects, from high-profile events to eye-catching newsletters and engaging media relations. Your leadership is crucial as you manage the marketing budget and track the ROI of various initiatives, ensuring they align with our strategic goals. You’ll thrive in our inclusive culture, fostering strong relationships with stakeholders, enhancing our reputation, and driving our marketing objectives forward. If you're a creative thinker with a strong background in marketing and a passion for collaboration, this is your chance to join a team that values your unique perspective and empowers you to thrive in a fast-paced environment. At EY, we not only appreciate your skills but also provide a comprehensive benefits package to support your professional journey. Join us, and let’s build the future together!

Frequently Asked Questions (FAQs) for Marketing, Assistant Director Role at EY
What are the key responsibilities of a Marketing Assistant Director at EY?

As a Marketing Assistant Director at EY, you will be responsible for developing and implementing the marketing strategies for the region, overseeing all marketing initiatives, managing the budget while tracking ROI, and ensuring alignment with the firm's goals. This includes managing events, public relations, and corporate communications, making this role pivotal in promoting EY's brand.

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What qualifications are required for the Marketing Assistant Director position at EY?

To qualify for the Marketing Assistant Director role at EY, candidates should have at least seven years of relevant experience, preferably in marketing or communications. A Bachelor’s degree in a related field is essential, and an MBA is considered a plus. Strong communication skills and the ability to articulate complex ideas simply are also important.

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What skills are essential for success as a Marketing Assistant Director at EY?

Ideal candidates for the Marketing Assistant Director position at EY should possess strong business acumen, excellent relationship-building skills, and the ability to manage complex projects. Furthermore, a strategic mindset, creativity, and the capability to develop targeted marketing initiatives will greatly contribute to success in this role.

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How does EY support career development for Marketing Assistant Directors?

EY is committed to personal and professional growth, providing resources for continuous learning, mentorship, and coaching. Employees are encouraged to pursue their career paths with support, ensuring they develop the skills needed to navigate new challenges and opportunities.

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What can a Marketing Assistant Director at EY expect in terms of work culture?

At EY, the work culture for a Marketing Assistant Director is dynamic and inclusive, promoting collaboration and innovation. You'll work closely with diverse teams while being empowered to bring your unique perspective to the table, ensuring that all voices are heard and valued.

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Is remote work an option for the Marketing Assistant Director role at EY?

While the Marketing Assistant Director at EY is expected to participate in hybrid work, our policy allows for flexibility depending on the needs of the projects. Most external client-serving roles require collaboration in person 40-60% of the time, while providing options for remote work where possible.

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What are the main goals of the Marketing team at EY?

The primary goal of the Marketing team at EY is to elevate the firm's brand and reputation, enhance client engagement, and support strategic business growth. The team works diligently to promote EY’s offerings while cultivating strong relationships with various stakeholders.

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Common Interview Questions for Marketing, Assistant Director
Can you describe a successful marketing strategy you implemented in your previous role?

In answering this question, highlight a specific successful marketing strategy by detailing the objectives, the steps you took, the challenges faced, and the outcomes achieved. Use metrics to demonstrate success and connect your actions to the overall business goals.

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How do you prioritize tasks when managing multiple marketing initiatives?

When faced with several initiatives, I prioritize by aligning tasks with strategic goals, utilizing project management tools, and communicating with stakeholders for support and input. The focus on ROI and deadlines helps streamline the process and ensures timely execution.

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What experience do you have with managing a marketing budget?

Discuss your experience managing budgets by explaining your approach to budget creation, monitoring expenses, making data-driven adjustments, and tracking the return on investment. Highlight any instances where effective budget management led to successful outcomes.

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How do you measure the effectiveness of a marketing campaign?

Explain the various metrics you use, such as engagement rates, conversion rates, and brand awareness surveys. Discuss the importance of setting KPIs at the beginning and iterating strategies based on analytics collected throughout the campaign.

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What role do you believe PR plays in marketing?

Public relations is integral to marketing as it shapes public perception and builds credibility. Discuss how effective PR strategies can amplify marketing efforts, enhance brand image, and foster trust with target audiences through authentic storytelling and transparency.

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Can you give an example of a time when you had to manage a difficult stakeholder?

Share a specific example where you effectively navigated stakeholder relationships. Describe the situation, how you approached communication and collaboration, the steps taken to mitigate conflict, and the positive outcome resulting from your efforts.

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Describe your experience with digital marketing tools.

Discuss the specific digital marketing tools you’ve used, such as CRM systems, social media management platforms, Google Analytics, or marketing automation. Illustrate how you leveraged these tools to enhance marketing effectiveness and analyze campaign performance.

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How do you stay updated on marketing trends?

It’s important to showcase your commitment to staying informed. Discuss your routine for following industry publications, attending webinars, participating in professional networks, and how you apply new trends and insights to your work.

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What innovative marketing ideas do you have for EY?

Prepare to share innovative ideas tailored to EY's brand and market. Discuss how you would approach an idea, the research behind it, how it could benefit the company, and the metrics you would use to evaluate its success.

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How would you handle a negative review or feedback about the company?

Demonstrate your ability to manage feedback by focusing on transparency, showing empathy, and outlining a clear plan for addressing concerns. Emphasize the importance of learning from feedback to improve services and strengthen client relations.

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Full-time, hybrid
DATE POSTED
November 28, 2024

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