Consumer Engagement Manager, GTM

The Consumer Engagement Manager at Fetch is responsible for creating and executing go-to-market strategies. This involves aligning product initiatives with business objectives, enhancing user engagement through effective communication, and developing sales enablement tools to support the sales team. The role also emphasizes data-driven decision-making, where metrics and KPIs are analyzed to measure the success of these strategies and ensure continuous improvement.

To excel as a Consumer Engagement Manager at Fetch, candidates should possess strong analytical skills to interpret data, excellent project management capabilities, and outstanding communication skills to effectively convey product messages. Experience in sales enablement, adaptability to changing market conditions, and a strategic mindset to align product tactics with overall business goals are also crucial for success in this role.

Fetch prioritizes employee success by fostering a people-first culture through continuous education, providing comprehensive benefits, and offering competitive compensation packages. Specifically, for the Consumer Engagement Manager role, employees benefit from professional development opportunities, flexible work arrangements, and a collaborative environment where innovative ideas are encouraged and valued.

Ideal candidates for the Consumer Engagement Manager position at Fetch should have at least 4 years of relevant experience in the rewards or e-commerce industry. Alongside this experience, a basic understanding of SQL analysis and a passion for customer engagement are desirable, alongside skills in developing effective product communication strategies and sales enablement tools.

Fetch offers a flexible work environment where Consumer Engagement Managers can work fully remotely or collaborate in stunning offices located in Madison, Birmingham, or Chicago. This setup encourages a productive atmosphere while ensuring that employees have access to the necessary tools and resources for their roles, no matter where they are located.

Be prepared to discuss specific examples of go-to-market strategies you've developed or implemented. Describe the challenges you faced and how your strategic thinking and execution led to successful product launches.

Share your approach to project management including tools or methods you leverage, such as Agile or Scrum. Highlight how you stay organized and ensure alignment among teams while achieving key performance indicators.

Talk about which metrics you track regularly, such as user retention rates, customer satisfaction scores, and revenue per user, and how you utilize this data to inform your strategies.

Explain the steps you would take, from conducting a needs analysis to designing training materials and resources that clearly communicate product value, ensuring sales teams can effectively engage potential customers.

Showcase a specific instance where you adapted your strategy to address market fluctuations or a new competitor entering the space, emphasizing your analytical skills and results-driven approach.

Discuss your strategies for fostering collaboration among teams, such as regular check-ins, using project management tools, or creating shared documentation to keep everyone informed and engaged.

Reflect on what excites you about Fetch, whether it’s the company culture, innovative products, or the opportunity to lead engagement strategies that drive consumer loyalty.

Explain how you analyze qualitative and quantitative data to drive strategic decisions, providing examples of how past analyses have led to successful outcomes in previous roles.

Share your approach to professional development, whether it includes attending conferences, subscribing to industry publications, or participating in relevant online communities to stay current with best practices and innovations.

Describe your vision of success in this role, focusing on measurable outcomes such as increased user engagement, successful product launches, and overall contribution to the company’s growth objectives, emphasizing your results-driven mindset.