Brand & Content Director

As the Brand & Content Director at Porex, you will oversee brand management, develop comprehensive content strategies, and ensure the consistent application of the Porex brand across all channels. You'll also manage cross-functional collaborations with various teams to enhance customer engagement and storytelling.

To be a strong candidate for the Brand & Content Director role at Porex, you should have a bachelor's degree in Marketing, Communications, or a related field, alongside over eight years of B2B content or brand marketing experience. An MBA or a technical background in materials science or engineering is beneficial.

At Porex, success in the Brand & Content Director role is measured through established KPIs that track content performance across various channels. Your effectiveness in optimizing brand strategy and stakeholder engagement, as well as your ability to enhance Porex's reputation as an innovation partner, will also be crucial.

Essential skills for the Brand & Content Director at Porex include exceptional storytelling and writing abilities, experience in developing global content strategies, and proficiency with marketing tools like HubSpot and Google Analytics. Organizational skills and the ability to tackle multiple projects in a fast-paced environment are also vital.

In the role of Brand & Content Director at Porex, you will create a variety of content including thought leadership pieces, technical application stories, case studies, product videos, and infographics. You'll use your creative skills to communicate complex technical innovations in an accessible way.

To develop a brand strategy for Porex, I would begin with a thorough market and competitive analysis, followed by collaboration with cross-functional teams to align our brand messaging with customer insights. Establishing a clear brand vision and identifying key differentiators will ensure we resonate with our target audience.

In my experience with B2B content marketing, I have focused on creating targeted content that addresses the specific needs and challenges of our audience. I have utilized customer personas and journey mapping to tailor our messaging and ensure it resonates with business decision-makers.

I use various analytics tools such as Google Analytics and HubSpot to track metrics like engagement rates, conversion rates, and SEO rankings. Regularly analyzing these metrics allows me to adjust our strategy and optimize content for better results.

To ensure brand consistency across platforms, I establish comprehensive brand guidelines that include visual and verbal identity. Regular trainings and check-ins with the internal teams also help reinforce adherence to these guidelines, promoting a unified brand voice.

I have significant experience managing cross-functional teams by leading collaborative projects that require input and expertise from various departments. I prioritize open communication and regular updates to ensure everyone is aligned with our goals throughout the project lifecycle.

I stay updated on industry trends by actively following leading marketing publications, attending webinars, and participating in industry conferences. Engaging in professional networks also allows me to share insights with peers and learn about emerging best practices.

A successful content campaign I developed focused on launching a new product line. I created a multi-channel strategy that included blogs, case studies, and webinars, which effectively engaged our audience and drove significant lead generation. The campaign exceeded our targets while establishing our brand as an industry thought leader.

To handle tight deadlines, I prioritize effective time management and utilize project management tools to organize my tasks. I break projects into manageable steps and ensure consistent communication with my team to keep everyone on track and adjust as needed.

Storytelling is central to my content strategy as it enhances engagement and makes complex information memorable. By crafting narratives that connect emotionally with the audience, we can better illustrate the benefits and real-world applications of our products.

I believe I am a good fit for Porex because my experience and passion for B2B marketing align perfectly with the company's innovative spirit. I have successfully managed brand strategies and content development in similar industries, which positions me well to amplify the Porex brand and drive engagement.