Director of Sales and Operations - Wellness Franchise

The Director of Sales and Operations at the wellness franchise is entrusted with a variety of responsibilities that include driving operational excellence, implementing sales strategies to achieve revenue targets, and ensuring a standardized customer experience across all locations. They play a critical role in analyzing performance metrics, overseeing financial aspects, mentoring teams, and collaborating with marketing for brand growth initiatives.

To qualify for the Director of Sales and Operations position at the wellness franchise, candidates should have a minimum of 10 years in operations or sales leadership within multi-unit fitness or wellness industries. A bachelor’s degree is required, and an MBA or advanced degree is a plus. Experience in scaling operations and leading geographically distributed teams is also essential.

The Director of Sales and Operations significantly contributes to brand growth by developing and executing innovative strategies that align with long-term business goals. They work closely with the marketing team to design impactful campaigns and ensure a consistent, premium customer journey that enhances brand visibility. Their leadership fosters a culture of accountability and continuous improvement, key components for attracting and retaining memberships.

Experience that is beneficial for the Director of Sales and Operations role in the wellness franchise includes a strong background in operations or sales leadership, especially in multi-unit environments. Proficiency in analyzing performance metrics, implementing systems, and troubleshooting operational challenges are crucial. Additionally, a history of achieving revenue and performance goals in a customer-centric setting is highly valued.

The work environment for the Director of Sales and Operations at the wellness franchise is dynamic and remote, allowing individuals to work from California or Florida while traveling to various studio locations as needed. This role requires collaboration with teams across different locations, fostering an engaging and results-oriented atmosphere that champions operational excellence and customer satisfaction.

When preparing to answer this question, focus on a specific example where you identified a need and developed a strategy that enhanced operational efficiency. Discuss the steps you took, how you measured success, and the impact it had on the organization, especially in terms of improved customer experience or revenue growth.

Employ the STAR method: Describe the Situation where you had multiple priorities, the Task you needed to manage, the Action you took to prioritize effectively, and the Result of your actions. Emphasize your organizational skills and ability to delegate tasks while maintaining oversight to ensure operational excellence.

Discuss key performance indicators such as revenue growth, customer satisfaction scores, operational efficiency ratios, and employee performance metrics. Explain how you use these metrics to inform your decision-making and drive improvements across locations.

Talk about your approach to establishing standard operating procedures, training programs for staff, and ongoing communication with location managers. Highlight examples of feedback loops that help you maintain quality and consistency while adapting to local customer needs.

Describe your philosophy on leadership development, including mentoring, coaching, and providing growth opportunities for team members. Share a specific instance where you helped someone advance in their career or improve their performance.

Discuss creative ideas for member engagement, such as personalized outreach programs, loyalty schemes, or exclusive events. Emphasize the importance of listening to customer feedback and continuously improving offerings to meet their needs.

Share a concrete example where you worked closely with marketing to launch a campaign that resulted in increased sales. Discuss the collaborative planning process, the goals set, and the measurements you used to evaluate the campaign's success.

Explain your conflict resolution style, emphasizing open communication and a collaborative approach. Provide an example of a specific situation where you helped mediate a conflict and the positive outcome that followed.

Talk about your experience managing budgets, analyzing financial reports, and ensuring locations meet profitability goals. Highlight specific tools or methods you use for financial oversight and how you've utilized these to drive performance.

Discuss your strategies for staying updated on industry changes, such as attending conferences, participating in professional networks, and subscribing to industry publications. Highlight how you leverage this knowledge to inform your decision-making and position your franchise effectively in the market.