Senior Manager, Field Marketing - Enterprise

Overview: 

The Five9 North America Field Marketing team is looking for a Senior Manager, Field Marketing - Enterprise, responsible for leading the Enterprise field marketing strategies across the US and Canada segments. Serving as the bridge between Direct Sales, Channel Sales, and Marketing, this rockstar marketing leader must understand the Five9’s corporate initiatives and support via a regional plan to meet target account engagement, sales pipeline targets with creative use to promote Five9’s brand. They will lead build out, planning and execution of the plan designed to deliver Enterprise SAO, influenced pipeline and increased cross/sell and upsell opportunities in the customer base through a blend of digital, in-person, and exclusive "white-glove" marketing initiatives. 

This role will own the Enterprise field marketing strategy and report to the VP of North America Field Marketing & Global CX. You will work closely with the extended team to execute a wide range of demand generation and ABX programs to ultimately drive key account engagement in prospect and customer pipeline.  

Preferred Location: Dallas, Chicago, Washington D.C., Raleigh, N.C., Colorado, Minnesota, and Boston 

Key Responsibilities: 

• Drive a strong, customer-centric and acquisition centric approach collaborating with sales, customer success, account management, channel, and marketing team to align a strong field and install base marketing plan to meet  net new demand goals, customer growth and net revenue retention goals. 
• Responsible for coordinating and setting marketing direction with input from direct sales, channel sales, and other key internal stakeholders in the Enterprise NA & Canada segments. 
• Drive a strong, collaborative approach working with sales, channel, and customer teams in the region(s) and align field marketing plan to meet sales and marketing goals. 
• Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences. 
• Leverage ABM tools and tactics to create and measure the success of ABM programs including engagement with target accounts and their impact on pipeline. 
• Manage program budgets, expenses and provide guidance to Specialist
• Partner with our enterprise business development team to optimize lead volume, quality and orchestration with the goal of generating high-quality sales opportunities. 
• Effectively manage detailed monthly, quarterly and annual budgeting and forecasting as part of an integrated Demand Generation marketing budget and plan. 
• Manage 3rd-party vendors and agencies by holding them accountable for outstanding performance, attention to detail, and value for Five9. 
• Track success criteria and performance metrics. Identifies and aligns others on growth priorities and key performances indicators (KPIs) that will help deliver, accelerate and expand sales pipeline. Partner with marketing operations to define and collect performance metrics, monitor, and report on progress. 

Qualifications: 

• 7+ years of experience in field marketing/demand generation in B2B software technology space. Experience working in a matrixed, global organization is a plus. 
• Experience creating and deploying account based marketing strategies that engage and convert enterprise accounts. 
• Proven experience delivering, accelerating, and expanding sales pipeline targets through regional marketing while maintaining acceptable acquisition costs and managing multimillion-dollar budgets. 
• Proven experience creating and delivering effective, multifaceted ABM that produces results; including tactics across a wide array of marketing channels including events, email, digital, paid social & display, web personalization, chat, direct mail, webinars, and content syndication.
• Strong knowledge of Salesforce, 6Sense, Marketo, Asana and other Martech is required. 
• Extremely detail-oriented and organized and able to meet deadlines. 
• Energetic and enthusiastic team player with the ability to work independently in a fast-paced environment. 
• Excellent communication, organization, and interpersonal skills.  
• Experience building productive and influential relationships with geographically dispersed, high-energy internal and external constituents. 
• Permanent resident or US citizen with the ability to travel between the U.S. and Canada frequently.  
• Preferably located in either U.S. Eastern or U.S. Central time zones. 
• Fluently bilingual with English and French preferred but not required. 
• Bachelor’s degree in Marketing, Business, or related field.