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Account Executive (Outbound)

FLiiP is revolutionizing fitness business management through our all-in-one SaaS platform. As a seed-stage startup, we’ve recently raised 4 million CAD and are scaling rapidly, aiming to grow 4x in revenue within 18 months. We serve gyms, yoga studios, martial arts centers, and other fitness businesses with a powerful suite of software solutions that streamline operations and improve member management.

Role Overview :

We are seeking a highly motivated and results-oriented Account Executive to manage the entire sales cycle from prospecting to closing. In this role, you will take full ownership of both outbound and inbound sales efforts, engaging with potential clients and guiding them through a consultative sales process. As an individual contributor, your goal will be to build and maintain strong relationships, understand customer needs, and drive high-value deals to help us achieve our aggressive growth targets.

Key responsibilities :

Full Cycle Sales: Manage end-to-end sales, including lead qualification, discovery, proposal, negotiation, and closing, for both inbound and outbound prospects.

Prospecting and Outreach: Execute strategic outbound prospecting efforts to engage and convert high-potential fitness businesses for 70% of target, while effectively managing inbound leads for 30% of target.

Pipeline Management: Maintain a healthy pipeline of qualified leads and ensure regular follow-ups to drive deals forward.

Consultative Selling: Understand clients’ business needs and provide tailored solutions using FLiiP’s product suite. Act as a trusted advisor to educate clients on product capabilities and industry best practices.

Quota Achievement: Consistently meet and exceed sales targets, focusing on closing high-value deals and driving revenue growth.

Market Insights: Stay updated on industry trends and competitor offerings to effectively position FLiiP’s value proposition and differentiate our solution in the marketplace.

Sales Process Optimization: Provide feedback to the team to improve the sales process, collateral, and tools, ensuring an efficient and repeatable sales process.

CRM Management: Diligently track all sales activity in the CRM, ensuring accurate forecasting and reporting for pipeline visibility.

  • 3+ years of full-cycle sales experience, preferably in B2B SaaS, with a proven track record in both inbound and outbound sales.
  • Strong experience in managing the entire sales process, from lead generation to deal closure.
  • Demonstrated ability to consistently achieve or exceed sales quotas, particularly with complex, high-value deals.
  • Excellent communication and negotiation skills, with a consultative approach to selling and the ability to build rapport with diverse stakeholders.
  • Proficiency with CRM tools (e.g., Salesforce, HubSpot) and sales enablement tools.
  • Self-motivated, results-driven, and comfortable working in a fast-paced, startup environment.
  • Bonus : Experience in the fitness tech, health tech, or related industries.
  • Nice to have: Interest or experience in leveraging AI and automation tools to optimize sales workflows and enhance lead generation.

• Competitive total compensation package.

• Remote-first culture with flexibility (Canada/US-based preferred).

• The opportunity to contribute to the growth of a fast-scaling SaaS startup.

• A collaborative, growth-oriented team culture.

• Direct access to the executive team and opportunities for professional development.

What You Should Know About Account Executive (Outbound), FLiiP

FLiiP is on a mission to revolutionize fitness business management with our innovative all-in-one SaaS platform, and we’re looking for a passionate Account Executive (Outbound) to join our growing team. As a seed-stage startup, we've recently secured 4 million CAD in funding and are positioned for rapid growth, targeting a 4x revenue increase in the next 18 months. In this exciting role, you'll be in charge of managing the full sales cycle, from prospecting to closing, engaging with potential clients across gyms, yoga studios, and martial arts centers. Your consultative approach will be key as you build and nurture strong relationships and tailor our solutions to meet client needs. With a focus on both outbound sales—accounting for 70% of your targets—and inbound leads, you’ll maintain a robust pipeline and ensure that follow-ups keep deals moving forward. In addition to hitting your sales quotas, you'll also provide valuable market insights that will influence our positioning in the marketplace. If you have a proven track record in B2B SaaS, thrive in fast-paced environments, and are eager to make an impact at a company that values collaboration and growth, FLiiP is the place for you!

Frequently Asked Questions (FAQs) for Account Executive (Outbound) Role at FLiiP
What are the responsibilities of an Account Executive (Outbound) at FLiiP?

As an Account Executive (Outbound) at FLiiP, you'll be responsible for managing the entire sales cycle, which includes lead qualification, discovery, proposal, negotiation, and closing. You will focus heavily on prospecting and outreach, targeting high-potential fitness businesses to convert them to our all-in-one SaaS solutions. Additionally, maintaining a healthy pipeline of leads, employing consultative selling practices to understand client needs, and consistently achieving sales quotas while providing market insights will be a key part of your role.

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What qualifications are needed to become an Account Executive (Outbound) at FLiiP?

To thrive as an Account Executive (Outbound) at FLiiP, we typically look for candidates with over 3 years of full-cycle sales experience, especially in B2B SaaS environments. Proven success in managing the entire sales process, particularly for high-value deals, is essential. Strong communication and negotiation skills, familiarity with CRM tools like Salesforce or HubSpot, and an interest in fitness tech or health tech are also beneficial. A self-motivated attitude and the ability to work in a fast-paced startup culture will significantly enhance your ability to succeed.

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How does FLiiP support professional development for Account Executives?

At FLiiP, we prioritize the growth of our team members, including our Account Executives. We provide direct access to the executive team, fostering an environment where feedback and ideas are encouraged. Additionally, opportunities for professional development are abundant. As we continue to scale, you will have the chance to refine your skills, learn new sales techniques, and engage with industry trends that will empower your success within the organization.

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What is the sales target breakdown for an Account Executive (Outbound) at FLiiP?

In the role of Account Executive (Outbound) at FLiiP, you will primarily focus on outbound sales, which constitutes 70% of your sales targets. The remaining 30% will come from managing inbound leads. This balance allows for a dynamic approach to the sales cycle, ensuring that you can leverage strategic outreach while also capitalizing on incoming opportunities, helping you build a diverse portfolio of clients and contributing effectively to our growth strategy.

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What is the working culture like for an Account Executive (Outbound) at FLiiP?

FLiiP fosters a remote-first culture that values flexibility and collaboration. As an Account Executive (Outbound), you'll find yourself in a growth-oriented environment where teamwork and innovation are not just encouraged but celebrated. Our goal is to contribute to each other’s success, providing support and sharing insights to optimize our sales processes. This culture of collaboration, alongside your role’s responsibilities, makes for an exciting and fulfilling working atmosphere.

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Common Interview Questions for Account Executive (Outbound)
Can you describe your experience with full-cycle sales as an Account Executive?

When answering this question, describe your specific experiences managing the entire sales process, from lead generation to deal closure. Highlight strategies you've used, emphasizing consultative selling approaches that truly understand your clients’ needs. Focus on metrics or achievements that illustrate your success in closing deals and exceeding sales targets.

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How do you approach prospecting when looking for new clients?

Detail your prospecting strategies, whether through networking, cold calling, or utilizing tools like LinkedIn or CRM systems. Talk about your process for qualifying leads and how you personalize outreach to build relationships that resonate with potential clients, showcasing your ability to connect and engage effectively.

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What methods do you use to maintain a healthy sales pipeline?

In your response, explain how you use CRM tools to track sales activities and follow-ups. Discuss the importance of regular check-ins, setting reminders, and utilizing specific metrics to measure the health of your pipeline. Highlight how you prioritize leads based on their readiness to buy and build rapport to keep communications open.

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Can you provide an example of a high-value deal you closed and how you achieved it?

Share a story about a complex deal you navigated, detailing the challenges faced, your approach to overcoming them, and the outcome. Emphasize your consultative approach and how understanding the client’s business needs played a crucial role in providing the right solution that led to closing the deal.

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How do you stay current with industry trends relevant to SaaS and fitness tech?

Discuss the resources you leverage, such as industry publications, webinars, or professional networks. Explain how you apply this knowledge to position your sales strategy effectively and how staying informed allows you to educate potential clients about market dynamics and the unique value of the offerings.

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What role does teamwork play in your sales process?

Highlight the collaborative nature of sales, explaining how you engage with marketing teams for insights and resources. Discuss the benefits of working within a team to share leads, strategies, and knowledge that enhance your sales efforts and contribute to collective success.

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How do you handle objections during the sales process?

Explain your method for addressing objections calmly and thoughtfully. Describe how you listen actively to clients' concerns, provide factual responses, and reposition your product benefits to alleviate fears. Share an example of a specific objection you encountered and how you turned it into an opportunity to close the deal.

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Why do you want to work for FLiiP as an Account Executive?

Convey genuine enthusiasm for FLiiP’s mission and values. Discuss what you admire about the company’s vision, its innovative solutions, and the culture of growth. Illustrate how your personal goals align with FLiiP’s objectives, making you a great fit for the team.

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What sales tools or techniques do you find most effective?

Share the tools you find most beneficial in your sales process, such as specific CRM systems or sales enablement software. Highlight any unique methodologies you employ, and explain how they contribute to your efficiency and effectiveness in closing deals.

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Describe a time when you didn’t meet a sales target. What did you learn?

Acknowledge the situation honestly, focusing on the lessons learned rather than the failure itself. Discuss any strategic changes you implemented afterward to ensure future success, showcasing your resilience and commitment to continuous improvement in your sales performance.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 16, 2025

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