Product Analyst

As a Product Analyst at Formlabs, your primary responsibilities will include analyzing user feedback, market trends, and sales data to inform product strategy. You will assist product managers with market sizing, develop business plans, and identify new opportunities for product innovation. Monitoring product performance post-launch and conducting customer satisfaction surveys are key tasks that help to shape product improvements in line with user expectations.

To qualify for the Product Analyst position at Formlabs, you should possess strong analytical skills and experience in data gathering and reporting, particularly using tools like Google Sheets and optionally SQL. A background in customer service, familiarity with business insight systems like Salesforce, and clear communication skills are essential as well. Candidates with a track record in high-growth B2B tech or hardware environments would have an added advantage.

Formlabs supports Product Analysts by providing access to comprehensive data analytics tools, professional development opportunities, and a collaborative work environment. As a Product Analyst, you’ll work with product managers and directly with customers to gather feedback, allowing you to play an integral role in shaping the future of our products based on direct insights from users.

At Formlabs, you can expect a dynamic company culture that values diversity, inclusivity, and innovation. We encourage our team members to share their ideas and actively participate in various culture events. With robust perks and benefits like flexible work options, equity programs, and unlimited 3D prints, the atmosphere is designed to foster creativity and community among our employees.

As a Product Analyst at Formlabs, you have numerous growth opportunities, including advancing into product management or strategic roles as you gain experience. The company places a strong emphasis on professional development, offering sponsored training and development programs, as well as opportunities to lead initiatives such as beta testing for new products and buildup your experience in steering product strategy.

To effectively gather and analyze user feedback, I prioritize proactive engagement with customers. I utilize surveys and direct communication channels to collect insights and employ data analysis tools to identify trends and actionable insights, ensuring that the feedback directly informs product development.

In my previous role, I conducted a detailed analysis of market trends and user feedback, uncovering a significant gap in functionality that wasn't addressed. I presented this opportunity to the product team, which led to the development of a new feature that increased user satisfaction and opened up new sales channels.

I find tools like Google Sheets and SQL immensely helpful for data collection and analysis. They allow me to organize complex datasets efficiently and derive insights quickly. Additionally, platforms like Looker are great for visualizing data and presenting findings to stakeholders.

When managing multiple projects, I prioritize tasks based on their impact on product strategy and alignment with organizational goals. I also assess deadlines and feedback urgency, allowing me to allocate my time effectively to contribute to the most pressing needs of the business.

In my previous position, I regularly conducted competitive analyses to benchmark our products against market offerings. This involved evaluating competitor features, pricing strategies, and customer feedback to make informed recommendations that enhanced our product strategy.

Post-launch, I track metrics such as sales performance, customer satisfaction scores, and user engagement levels. I also pay attention to Net Promoter Score (NPS) and Customer Satisfaction (CSAT) survey results, as they provide vital insights into product reception and areas for improvement.

To communicate complex analyses to stakeholders, I focus on clarity and visual representation. I use data visualization tools to present findings in a memorable way, breaking down the data into digestible segments and highlighting the implications for product strategy and decision-making.

My approach to conducting market research includes a mix of quantitative and qualitative methods. I analyze sales data and industry reports while also engaging with customers directly for qualitative insights. This dual approach ensures a well-rounded understanding of the market landscape.

Managing user feedback from various channels involves categorizing and summarizing insights systematically. I interface with sales and customer service teams to collect feedback, ensuring that I aggregate opinions and requests into actionable points that inform product management.

To stay current with industry trends, I regularly read relevant publications, attend industry conferences, and network with peers in the field. I also participate in ongoing training and professional development to expand my knowledge and skills pertinent to product analysis.