Marketing Manager

Formstack improves people’s lives with practical solutions to their everyday work. We are looking for the next Stacker to help us accomplish this mission. 

Formstack is a remote-first company with team members who live and work across the U.S., Canada, and the globe. We offer more than just a job; we provide a community where you can learn, grow, and thrive your way. Join a dynamic and diverse team that values relationships as much as results. Come build what matters with Formstack.

What You Will Do

As Marketing Manager focused on Content and Campaigns, you will be responsible for creating content and supporting content development strategies and working collaboratively with other members of the marketing team to manage various demand generation and brand campaigns. You will provide support and project management for events, webinars and product launch campaigns and will serve as the central point of contact for all content marketing activities and requests.

How You Will Succeed

- Working with Brand, Product Marketing and Demand Generation, set the strategy and plan for content marketing efforts.

- Be responsible for new content creation and updates to existing assets, as well as manage freelance and outsourced content resources.

- Manage the editorial workflow process of soliciting input and feedback on new content assets and channels including social, blog, landing pages, and thought leadership pieces

- Develop multi-channel marketing strategies to support the launch of content marketing assets.

- Manage, post, and monitor all Formstack social media channels.

- Build out and keep customer advocacy database up-to date, including writing customer stories, getting new logos and quotes approved for use, and sourcing speakers for virtual events

- Provide project management support as needed for demand generation and product marketing campaigns, including events, webinars and launch programs.

- Track, measure and report on the effectiveness of content assets and marketing campaigns.

What We Are Looking For

- 5+ years of marketing experience

- Strong knowledge of content marketing strategy and how different types of content are used to engage and nurture leads along the funnel

- Proven track record of developing and executing successful marketing strategies that drive growth and increase market share.

- Excellent written and verbal communication skills with the ability to create high-quality 

- Experience with CMS and design software a plus.

What Formstack Offers for Full-Time Employees in the US and Canada:

- Competitive health plans, Dental, Vision, Disability, and Life Insurance Benefits for US and Canadian full-time employees.

- Monthly Health & Wellness and Technology stipends

- Flexible PTO for all employees.

- 401k & Roth w/ safe harbor match (the US and Canada)

- The most up-to-date technology, including company-issued Macs, the latest software, and other tools needed to excel at your job

- Extended learning opportunities

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. Formstack is dedicated to building a diverse, inclusive, and authentic workplace. if you’re excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Formstack is an equal-opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices based on actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply.

All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only. We will store it in our applicant tracking system, Lever, and will not share this data with anyone else. We will keep your data until the role is filled and only continue to store it if we feel you may fit future roles.