Job details

Fractional CMO pre-PMF

Fractional CMO

At Crop.photo, we're seeking an experienced B2B SaaS fCMO/marketing leader to architect and execute our initial go-to-market strategy. This role focuses specifically on getting us from $0.2 to $1M in revenue through strategic experimentation and validation of our market approach.

🎯 Role Overview

You'll serve as our marketing leader during the critical early-stage growth phase, determining which ICPs to pursue and developing a divide-and-conquer strategy. With multiple promising customer segments showing initial traction, we need someone who can analyze our opportunities, pick the most promising direction, and create focused strategies to win in those spaces.

💼 Key Responsibilities

Design and execute our initial go-to-market strategy to reach $1M ARR
Analyze multiple ICPs and existing customer traction to determine 1-2 initial target segments
Create a divide-and-conquer strategy to systematically capture chosen market segments
Develop and validate positioning and messaging through focused experimentation
Build the initial marketing playbook through hands-on execution and testing
Make strategic decisions about whether to build internal capabilities or partner with external resources
Own the marketing budget and resource allocation for maximum early-stage impact
Drive initial content strategy and messaging development
Design and execute quick experiments to validate market assumptions

💪 What Makes This Role Special

True ownership of early-stage marketing strategy
Opportunity to build something from the ground up with the founder
Direct impact on company's initial market success
Freedom to experiment and validate strategies
Work with cutting-edge AI technology in an emerging market

📊 Success Metrics

Development of clear divide-and-conquer strategy within first 60 days
Selection and validation of initial target segments
Successful execution of initial positioning and messaging experiments
Achievement of early revenue milestones toward $1M ARR
Creation of scalable, repeatable marketing processes for chosen segments

We're looking for someone who has specifically succeeded in early-stage B2B SaaS marketing, understands how to pick and win initial battles, and can execute hands-on across all key marketing channels without relying on external agencies or contractors during the experimental phase.

🤖 About Crop.photo

At Crop.photo, we’re redefining how brands create consistent, professional visuals across their entire portfolio. Whether it’s for photo studios, eCommerce sites, or dynamic marketing campaigns, we leverage the power of AI to ensure that every image tells a cohesive story, aligned with your brand identity.

We’re powered by Evolphin, a leader in digital asset management, with deep expertise in transforming media workflows for retail, eCommerce, media & entertainment, and beyond. Launched from Silicon Valley just last year, Crop.photo has already been adopted by over 12,000 users—and we’re growing fast!

📋 Required Experience & Skills

7+ years in B2B SaaS marketing with proven success in early-stage ($0-1M) growth
Hands-on proficiency with key marketing tools:

HubSpot (campaign setup, workflow automation, lead scoring)
LinkedIn Ads (campaign management, audience targeting)
Google Analytics and Google Tag Manager
SEO tools (Ahrefs, SEMrush, or similar)
Landing page builders (Webflow and HubSpot)

Demonstrated experience executing across multiple channels:

Content marketing (writing, editing, publication management)
Email marketing (drip campaigns, newsletters, automation)
Paid social (especially LinkedIn)
SEO (technical, on-page, content strategy)
Events/webinars (planning, execution, follow-up)

Experience building and managing marketing funnels:

Setting up conversion tracking
Creating multi-touch attribution models
Implementing lead scoring systems
Designing nurture flows

Proven track record with early-stage experimentation:

A/B testing (copy, design, offers)
Landing page optimization
Email sequence testing
Ad creative testing

Direct experience with B2B SaaS go-to-market strategies:

Successfully launched 2-3 B2B SaaS products
Experience with both successes and failures
Proven ability to identify and validate market segments

Technical marketing capabilities:

Basic Webflow (no-code) for landing page tweaks
UTM parameter management
Marketing automation workflow setup
CRM customization and management

Strong analytical and reporting skills:

Excel/Google Sheets for data analysis
Data visualization tools (Looker, Tableau, or similar)
Custom dashboard creation
ROI analysis and reporting

Cover Letter

Please share details about your TWO most recent B2B SaaS experiences (within last 2-3 years). Note: Both examples should be from early-stage (pre-PMF, < $250K ARR).

For each role, please share:

Company name and product
Role & work timeline
Starting metrics (MRR, CAC, Marketing team size, marketing budget etc)
End metrics
ONE initiative that succeeded - include specific numbers
ONE initiative that failed - what you learned
Marketing tech stack you built/used there, and specific processes you implemented
If our initial conversation goes well, would the founder/CEO be willing to have a quick 10-minute reference chat?

This is a contract/part time role.

What You Should Know About Fractional CMO pre-PMF, Crop.photo

At Crop.photo, we're on the lookout for a Fractional CMO who is not just experienced, but a true visionary in the B2B SaaS space. This role is essential for us as we set our sights on transitioning from $0.2 million to a robust $1 million in revenue. Imagine being at the center of our go-to-market strategy during this exciting growth phase! As our marketing leader, you’ll have the vital task of identifying which Ideal Customer Profiles (ICPs) to pursue, crafting a specialized strategy to conquer those segments, and overseeing experiments that validate our market approach. You’ll be diving into customer segmentation, creating messaging that resonates, experimenting with various marketing tactics, and, importantly, having the authority to decide whether to build our capabilities in-house or partner with others. The thrill of ownership and impact is palpable, as you'll be instrumental in shaping our marketing playbook and driving initial content strategies. This is more than just a job; it’s a unique opportunity to craft, test, and refine our marketing strategies in a sector that’s ripe for innovation. If you're passionate about growth and have a history of turning leads into loyal customers, your journey starts here! Together, we can redefine visual storytelling with AI-driven solutions across diverse markets!

Frequently Asked Questions (FAQs) for Fractional CMO pre-PMF Role at Crop.photo

What are the responsibilities of a Fractional CMO at Crop.photo?

As the Fractional CMO at Crop.photo, you will be responsible for designing and executing our initial go-to-market strategy aimed at reaching $1M ARR. Key responsibilities include analyzing customer segments to pinpoint initial target markets, creating a divide-and-conquer strategy for systematic market capture, developing experimental positioning and messaging, and managing the marketing budget effectively.