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CRO Specialist | DTC E-commerce | 100% Remote EU

At Foxelli Group, we're not just leading the digital marketplace - we're redefining it. With 10 years of experience and a portfolio of thriving direct-to-consumer (D2C) brands generating over $20 million USD annually, we’re pushing boundaries to achieve our next growth milestone. 

That’s why we’re on the hunt for the CRO Specialist who’s ready to make a real impact. 

❕This role is 100% remote and you will join a team that already works from 20 different world countries. 

THE ROLE

As a CRO Specialist, you’ll be at the forefront of optimizing conversion rates, driving revenue growth, and improving customer acquisition and retention. You’ll collaborate with cross-functional teams and lead A/B testing initiatives, ensuring that strategies are data-driven and focused on delivering measurable results. You’ll take a hands-on approach to testing, ideation, and execution, all while managing the full optimization process.

RESPONSIBILITIES

  • Translate Marketing Objectives into Testing Initiatives: Convert business goals into actionable testing strategies, ensuring alignment between marketing, product, and operations teams.

  • A/B Testing & Experimentation: Plan, prioritize, and execute A/B experiments across different performance channels to optimize conversion rates and increase key business metrics (revenue, churn reduction, and customer acquisition).

  • Collaboration with Cross-functional Teams: Work closely with copywriters, designers, developers, data analysts, and marketers to create, launch, and analyze experiments. You’ll also create wireframes and craft recommendations to ensure the best user experience possible.

  • Test Monitoring & Analysis: Continuously monitor the results of A/B experiments, make implementation decisions, and propose actionable next steps. Present findings, insights, and recommendations to stakeholders to drive continuous improvement.

  • Conduct Qualitative Research: Understand the “why” behind the data by conducting qualitative research and gathering user feedback to optimize user experiences and conversion pathways.

  • Cross-functional Collaboration: Partner with marketing, product, design, and tech teams to align on project goals, execute strategies efficiently, and deliver optimal results.

  • Stay Ahead of Market Trends: Monitor industry trends, emerging technologies, and best practices to identify new testing opportunities and ensure we stay competitive.

SKILLS & EXPERIENCE

  • Proven expertise in CRO with a deep understanding of conversion metrics, A/B testing, and optimization strategies, particularly within e-commerce environments.

  • Advanced proficiency in data analytics tools (e.g., Google Analytics, Optimizely, Hotjar, etc.) and a solid grasp of A/B testing frameworks to drive informed decision-making.

  • Exceptional communication skills with the ability to present insights clearly and collaborate effectively with cross-functional teams, ensuring alignment on goals and execution.

  • Strong analytical mindset, with a talent for conducting in-depth research, uncovering actionable insights, and applying them to optimize user experiences and improve performance.

  • Up-to-date with the latest trends and best practices in e-commerce and CRO, consistently seeking new opportunities to enhance conversion strategies and maintain a competitive edge.

  • Growth-oriented mindset and the ability to thrive in a dynamic, fast-paced environment, constantly adapting and driving results through innovation and experimentation.

THE RECRUITMENT PROCESS

  • 10 min online DISC assessment to identify your behavioral style, as we strongly believe in the power of diverse teams.

  • 15-30 min intro e-meet with Foxelli Talent Acquisition team to discuss company, role, your experiences, and expectations.

  • 45-60 min e-meet with the Foxelli Group Hiring Team to discuss the vision of the role, your competencies, and technical skills. Have a both-sided Q&A session.

  • Decision & Feedback from us.

SALARY

€1,700 - €3,200 after taxes, depending on your skills, competencies, and experience, with the potential for quarterly performance-based bonuses tied to KPIs.

❕Please note that this role requires a self-employment certificate.

PERKS & BENEFITS

  • Complimentary gym memberships and company-sponsored outdoor adventures for your strength and keeping your physical well-being in check.

  • A personal development budget is at your disposal for your personal and professional growth to ensure you keep continuously growing.

  • Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.

  • A budget for your home office setup so you’re comfortable working how you like and where you like.

  • Strong company culture and a network of unique individuals that celebrates you.

  • Full flexibility with your schedule in a fully remote setting for your control of a working day, powered by Hubstaff for transparency and fairness.

ELIGIBILITY & LOCATION REQUIREMENTS

At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is UTC+2 and UTC+3. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.

Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.

Ready to lead Foxelli’s growth journey? Apply now!

Average salary estimate

$29400 / YEARLY (est.)
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$20400K
$38400K

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What You Should Know About CRO Specialist | DTC E-commerce | 100% Remote EU, Foxelli Group

Are you passionate about conversion rate optimization and eager to make a significant impact in the e-commerce world? If so, Foxelli Group is looking for a talented CRO Specialist to join our dynamic team that spans across 20 countries, all from the comfort of your own home! With over a decade of experience, we’re redefining the digital marketplace and driving revenue for our thriving D2C brands, and we need your expertise to reach our next milestone. As a CRO Specialist at Foxelli, you will be at the forefront of transforming marketing objectives into actionable testing initiatives. Your role will involve planning and executing A/B tests to optimize our conversion rates and enhance customer experience. Collaborating with cross-functional teams of copywriters, designers, developers, and marketers will be key in creating impactful testing strategies and delivering measurable results. You’ll need to continuously analyze data from these tests, present insightful findings, and implement changes that will drive growth. Moreover, your research skills will help us understand the “why” behind the numbers, allowing us to further refine our conversion pathways. If you have a proven track record in CRO, a knack for data analytics, and the ability to thrive in a fast-paced environment, this could be the perfect role for you. Let’s collaborate to keep Foxelli Group ahead of the market trends while you enjoy a flexible remote work environment, generous benefits, and opportunities for personal growth. Are you ready to embark on this exciting journey with us? We can’t wait to hear from you!

Frequently Asked Questions (FAQs) for CRO Specialist | DTC E-commerce | 100% Remote EU Role at Foxelli Group
What are the responsibilities of a CRO Specialist at Foxelli Group?

As a CRO Specialist at Foxelli Group, you'll primarily focus on optimizing conversion rates to drive revenue growth. Your responsibilities will include planning and executing A/B tests, collaborating with cross-functional teams such as copywriters and marketers, and continuously analyzing the outcomes to make informed decisions. You will also conduct qualitative research to understand user behavior and adjust strategies accordingly, ensuring a continual enhancement of the customer journey.

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What qualifications do I need to become a CRO Specialist with Foxelli Group?

To succeed as a CRO Specialist at Foxelli Group, proven expertise in conversion rate optimization is essential. You should have a strong understanding of analytics tools like Google Analytics and experience with A/B testing frameworks. Additionally, exceptional communication skills and the ability to analyze data and provide actionable insights are crucial for collaborating effectively with cross-functional teams.

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What tools does a CRO Specialist at Foxelli Group typically use?

A CRO Specialist at Foxelli Group will commonly use data analytics tools such as Google Analytics for tracking performance, Optimizely for A/B testing, and Hotjar for understanding user behavior through heatmaps and recordings. Familiarity with these tools enables you to execute strategies that directly align with the company's conversion optimization goals.

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How can a CRO Specialist contribute to Foxelli Group's growth?

As a CRO Specialist, you will play a vital role in Foxelli Group's growth by continuously improving the conversion rates which drive revenue. By leveraging data-driven insights, executing well-planned A/B tests, and collaborating with different teams, you'll help optimize customer acquisition strategies and retention paths. Your work will not only enhance user experiences but will also directly impact the performance metrics of our D2C brands.

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Is this CRO Specialist position fully remote and what are the working hours?

Yes, the CRO Specialist position at Foxelli Group is fully remote! We embrace the flexibility that remote work provides, with team members located in various countries. Although we operate primarily in the Eastern European Time Zone (EET), the role allows you to implement a working schedule that suits you best, ensuring you achieve a healthy work-life balance.

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Common Interview Questions for CRO Specialist | DTC E-commerce | 100% Remote EU
Can you explain your experience with A/B testing as a CRO Specialist?

In answering this question, provide specific examples of A/B tests you've previously managed, including the hypotheses you tested and the results achieved. Discuss how you analyze data to interpret test outcomes and how these insights informed subsequent strategies to drive better conversion rates.

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How do you prioritize which A/B tests to run?

To address this question, explain your criteria for prioritization, such as impact potential, ease of implementation, or alignment with business goals. Share a systematic approach you follow for identifying test candidates, possibly involving stakeholder input and data analysis for decision-making.

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Describe how you collaborate with cross-functional teams.

In your response, outline your process for engaging with other teams—like design, marketing, and development. Provide examples of successful projects that resulted from such collaborations and discuss the importance of clear communication and flexibility during experimentation.

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How do you analyze data post-A/B testing?

Here, emphasize your approach to analyzing test data by discussing the tools you use and the methodologies you apply. Talk about how you translate data findings into actionable insights and decisions to optimize future marketing strategies.

Join Rise to see the full answer
Can you give an example of a successful CRO initiative you conducted?

Share a specific case where your CRO initiatives led to significant improvements in conversion rates or revenue. Explain your role in the project, the steps you took, and the post-implementation results to illustrate your impact and expertise.

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What qualitative research methods have you used to inform your CRO strategies?

Discuss qualitative research methods you have implemented, such as user interviews, surveys, or usability testing. Share how the feedback garnered shaped your understanding of user behavior and affected the decisions made in your CRO strategies.

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What KPIs do you believe are most important to track in CRO?

Highlight the key performance indicators you track to measure the success of your conversion rate optimization efforts, such as conversion rates, average order value, bounce rates, and customer lifetime value. Explain why tracking these metrics is essential for understanding and optimizing the customer journey.

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How do you stay updated with the latest trends in CRO and e-commerce?

To respond to this question, share the resources you use to stay informed, such as industry blogs, webinars, conferences, or relevant online courses. Explain how continuous learning has influenced your work and contributed to your effective CRO strategies.

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What tools do you find indispensable in your CRO toolkit?

Discuss the essential tools you rely on in your work as a CRO Specialist, such as analytics platforms, A/B testing tools, and user feedback mechanisms. Explain how each tool helps you achieve your CRO objectives and aids in delivering measurable results.

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How do you handle failure in A/B tests?

Explain your perspective on A/B testing failures, emphasizing the importance of learning from these experiences. Share how you conduct post-mortem analyses to extract lessons and adjust your strategies accordingly, ultimately fostering a culture of continuous improvement.

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Foxelli is one of the fastest-growing digital marketing agencies specializing in social media advertising and email marketing. We have created and scaled highly successful e-commerce businesses from scratch and we keep on creating new ones. We ga...

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Full-time, remote
DATE POSTED
March 15, 2025

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