Senior Manager, Strategic Planner

As a Senior Manager, Strategic Planner at Golin, you will be responsible for developing and executing strategic plans that drive significant impact for various clients. This includes conducting research, analyzing consumer behavior, and identifying emerging trends, particularly within youth culture. You will create emotive briefs that guide creative teams and lead client meetings to ensure strong communication and relationship-building. Your role involves overseeing multiple projects in a fast-paced environment while consistently delivering client-ready work.

To qualify for the Senior Manager, Strategic Planner position at Golin, candidates should have a BA/BS degree in marketing, business, economics, or a related field. A minimum of 7 years of experience in strategic planning and a strong understanding of consumer behavior are essential. Knowledge of data analysis tools and a keen interest in youth culture are vital. Excellent communication, presentation, and research skills are necessary to deliver impactful insights and strategies.

Golin is committed to professional growth, and as a Senior Manager, Strategic Planner, you will have access to ongoing training, resources, and mentorships to hone your skills further. The company's emphasis on collaboration and innovation fosters an environment where your ideas are welcomed and encouraged. You will work alongside experienced professionals and have opportunities to lead initiatives that align with your career goals while keeping pace with industry advancements.

The work environment for a Senior Manager, Strategic Planner at Golin is vibrant and collaborative. With hybrid work options, you’ll balance remote work with in-person collaboration at our Chicago office. You will work on multiple projects alongside diverse teams, allowing for creative and strategic exchanges. Flexibility is key, as you'll adapt to fast-paced changes while fostering relationships with clients and colleagues, all in the spirit of innovation and growth.

The salary range for the Senior Manager, Strategic Planner role at Golin is between $94,000 and $165,000. The exact compensation will depend on the candidate's skills, experience, and specific qualifications. Golin strives to offer competitive compensation packages to attract and retain top talent in the industry, supporting their mission of delivering high-quality services to clients.

In responding to this question, share specific examples of strategic planning projects you've led. Highlight strategies that resulted in measurable outcomes for your clients, demonstrating how your approach aligns with their business goals.

Discuss the various methods you use for trend tracking, such as following relevant social media platforms, subscribing to trend analysis reports, and attending industry events. Mention specific trends you've recently identified that could impact strategic planning.

Explain your process for developing briefs, focusing on how you gather insights, collaborate with teams, and ensure the brief aligns with the client's objectives. Give an example of a brief you've created and its impact on a campaign.

Mention specific research tools you've worked with, such as Comscore or Gartner. Explain how you use these resources to gather insights that inform your strategic recommendations and planning.

Describe your approach to receiving and incorporating feedback. Emphasize the importance of active listening and adaptability in your process to ensure client expectations are met while maintaining the integrity of your strategy.

Share a detailed example of a campaign where you played a crucial role. Focus on your specific contributions, the strategies implemented, and the overall results achieved for the client.

Highlight your organizational skills and communication strategies that help maintain strong client relationships. Discuss how you prioritize communication and ensure clients feel valued while juggling various project demands.

Discuss your analytical approach to data, including how you interpret data sets and translate findings into actionable strategies. Provide an example that showcases your ability to leverage data effectively in a previous role.

Explain how you tailor your strategies by considering cultural insights and consumer behavior. Mention the importance of audience segmentation and how you've successfully implemented multi-generational approaches in the past.

Articulate your enthusiasm for Golin’s mission and values. Discuss how your passion for strategic planning and youth culture aligns with Golin’s innovative approach to public relations and your desire to contribute to impactful campaigns.