Product Marketing Manager

As a Product Marketing Manager at Foxen, your primary responsibilities will include developing go-to-market strategies for product launches, crafting compelling messaging and positioning, conducting market research, creating sales collateral, and training sales teams in product storytelling. You’ll also collaborate with various departments to ensure cohesive communication of our product’s value to the property management market.

To be considered for the Product Marketing Manager role at Foxen, you should have 5-7 years of experience in product marketing, preferably in a tech startup or SaaS setting. Strong communication skills, project management abilities, and a data-driven mindset are critical. Familiarity with tools like Salesforce and Marketing Automation is also beneficial, along with experience in the multifamily property management or insurance technology sectors.

The Product Marketing Manager at Foxen plays a pivotal role in customer success by acting as a bridge between product development and customer-facing teams. They ensure that sales and customer success teams are equipped with clear and compelling product messaging, develop onboarding materials, and generate retention campaigns that nurture long-lasting customer relationships.

At Foxen, expect a collaborative and innovative work culture that values your insights and contributions. As a remote company founded in 2018, we prioritize communication, learning, and development, ensuring that our team members have the resources and opportunities to thrive both personally and professionally.

Foxen offers a comprehensive benefits package for Product Marketing Managers, which includes competitive pay, bonus opportunities, health insurance options, dental and vision coverage, paid time off, a 401k plan with a company match, and a yearly learning and development stipend. We value work-life balance and are committed to the well-being of our employees.

I would begin by conducting thorough market research to understand customer needs, competitor features, and industry trends. Engaging with key stakeholders across product and sales teams would help in aligning on messaging and success metrics. From there, I would outline a comprehensive launch plan that addresses marketing channels, promotional tactics, and post-launch performance evaluations.

In my previous roles, I focused on creating clear and compelling product messaging by understanding the target audience’s pain points and needs. This involved gathering insights from customers, collaborating with product teams, and testing messaging through various channels to see what resonated best, ensuring that the messaging clearly highlighted customer benefits and differentiators.

I find tools like Salesforce for managing customer relationships, Google Analytics for tracking website performance, and Marketing Automation platforms essential for executing campaigns. This combination allows for data-driven decisions, monitoring the effectiveness of messaging, and refining our strategies based on customer interactions and sales performance.

I would facilitate a training session to focus on customer-centric messaging, providing tools and materials to help the sales team understand our product's unique value propositions. This would include role-playing exercises and developing case studies that illustrate success stories, making it easier for them to convey the product's benefits convincingly to potential clients.

In my previous role, I conducted market research through surveys and interviews that revealed key insights about customer preferences and pain points. The findings directly influenced our product development roadmap, leading us to implement features that significantly improved user experience, ultimately boosting product adoption rates by over 20%.

I have developed onboarding materials such as tutorials, user guides, and training videos that simplify complex product features for new customers. During my last position, I collaborated with the customer success team to create an onboarding framework that reduced the initial training period by 30%, enhancing customer satisfaction from the outset.

I regularly read industry publications, participate in webinars, and attend relevant trade shows and conferences. This helps me stay in touch with emerging trends, regulatory changes, and advancements in technology that can impact our market, allowing me to proactively adapt our marketing strategies and messaging accordingly.

I would focus on developing targeted marketing campaigns that highlight success stories and tangible benefits of our products. Additionally, hosting webinars and training sessions would not only educate property managers on best practices but also foster a sense of community that encourages sharing their experiences and tips with one another.

I measure campaign effectiveness by tracking key performance indicators (KPIs) such as product adoption rates, campaign ROI, and engagement metrics from marketing initiatives. Performance analytics help identify what resonates most with our audiences, enabling continuous optimization of our strategies for future campaigns.

To align with cross-functional teams, I prioritize regular communication through updates via email, meetings, and shared project management tools. Establishing a collaborative culture allows for the continuous exchange of feedback and insights, ensuring everyone is on the same page regarding product developments and marketing efforts.