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Marketing Communications Lead

iyzico

iyzico was founded in 2013 to provide online payment services and artificial intelligence-based payment technologies to businesses of various sizes in the world of e-commerce. By making the complex payment processes simple through its easy and secure platform, iyzico had achieved significant successes through supporting thousands of businesses in digitalization and was acquired by the global payment systems giant PayU in 2019. With such robust structure, iyzico is operating on the principle of democratizing financial services and making them accessible for everyone alongside the services it provides to businesses.

Through iyzico Buyer Protection, consumers’ concerns regarding shopping online are resolved and better experiences are enabled. Control is handed back to the consumers by 24/7 live support through the iyzico mobile app and convenience in cancellation/returns processes. To this date, more than 2 million consumers shopped online under the security provided by iyzico Buyer Protection and this number is increasing daily. Via pay with iyzico, which is a blended payment solution, millions of consumers who do not use banking can safely shop online under the belt of iyzico Buyer Protection.

iyzico continues to simplify online shopping for both consumers and sellers by the simple, accessible, and innovative technologies it developed.


Key Responsibilities
  • Production of strategic marketing and communication campaign elements for iyzico brand and its products for different audiences.
  • Having a clear understanding of consumer & business insights and their translation into clear actions in line with the online & offline marketing communication strategy.
  • Being the gate keeper of brand standards to ensure all deliverables stay “on brand”.
  • Working closely with cross-functional teams for new products and company initiatives to build communication strategy.
  • Working closely with the copy writer and graphic designer to initiate, produce and execute product communication.
  • Executing the advertising strategies and supporting the creation of campaigns and promotions in coordination with the creative agency.
  • Following up on PR activities to strengthen the competitive advantage of the brand and its products.
  • Coordinate and lead corporate communications activities such as social responsibility projects, product and brand oriented communications activities. 
  • Manage creative works, media buying planning, and budget management required for marketing communications.


Job Requirements
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5-7 years in marketing and communications, preferably in brand management or agency environment.
  • Strong understanding of consumer and business insights.
  • Excellent written and verbal communication skills.
  • Proficiency in coordinating cross-functional teams and managing multiple projects.
  • Experience with creative agencies and advertising strategies.
  • Familiarity with PR activities and event management.
  • Knowledge of digital marketing tools and platforms.
  • Strong organizational and project management skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Creative thinker with a passion for brand development.
  • Strong communication and project management skills to work with multiple stakeholders.


What We Offer
  • A culture of continuous development: conferences, in-house events to stay up-to-date on current trends and technology. (Everyone’s encouraged to get on the stage and share expertise with teammates and the community)
  • Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.)
  • Freedom under responsibility is our common mindset. That’s how we designed our flexible working model called iyzico Homequarters. Our headquarter is in Altunizade.
  • An iyzicoMate is assigned to help you with anything you may need on your onboarding
  • A detailed orientation program designed for you to fully grasp the iyzico culture
  • Meal & Internet Allowance
  • Transportation Allowance
  • A gift voucher to meet tech needs and ergonomic workspace at home
  • Macbook (and monitor if needed)
  • Employee support program: free psychological counseling, legal advice, financial advice etc.
  • Private health insurance
  • 1 day birthday leave


Başvurunuzu göndererek, belgede ve eklerinde yer alan tüm bilgilerin, ayrıca hakkınızda diğer kaynaklardan elde edilecek bilgilerin (örneğin referans olarak gösterdiğiniz kişilerin vereceği bilgiler) iyzi Ödeme ve Elektronik Para Hizmetleri A.Ş. (kısaca “iyzico”) tarafından elde edilmesine, detaylı incelemeler yapılmasına, başvuruların sonuçlandırılması ve başvuru süreçlerinin iyileştirilmesi amaçlarıyla kullanılmasına, bu amaçlarla uyumlu makul bir süre boyunca saklanmasına ve iyzico çalışanları, danışmanları ve dış hizmet sağlayıcılarına aktarılmasına, ayrıca iş arayışınızla ilgilenebilecek diğer işverenlerin de aralarında bulunduğu 3. kişi ve kurumlarla paylaşılmasına rıza göstermektesiniz.

Yasal düzenlemelerde kişisel verileri işlenen ilgili kişilere sağlanan haklardan kişisel veri işleme süreçleri, veri işlemenin amaçları, verilerin aktarıldığı kişiler hakkında bilgi talep etme; verilerin düzeltilmesini, silinmesini ve yok edilmesini talep etme; kullanılan hakların üçüncü kişilere de bildirilmesini isteme; otomatik sistemlerle yapılan işlemeler sonucu ortaya çıkan olumsuz sonuçlara itiraz etme ve işleme sebebiyle uğranan zararların tazminini talep etme hakları sikayet@iyzico.com adresine e-posta gönderilerek, veya +90 216 599 01 00 numaralı telefonla iyzico’ya ulaşılarak kullanılabilir.

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What You Should Know About Marketing Communications Lead, iyzico

Are you ready to take your marketing career to the next level? Join iyzico as a Marketing Communications Lead in vibrant Istanbul! At iyzico, we're revolutionizing online payment services while simplifying e-commerce for businesses of all sizes. As the Marketing Communications Lead, you'll create and execute strategic marketing campaigns that resonate with our diverse audience. Your creativity will shine as you collaborate with cross-functional teams, manage brand standards, and ensure all communications align with our brand voice. You’ll work closely with designers and copywriters to bring our messaging to life and support our advertising strategies through compelling campaigns. Your role will also include enhancing our PR efforts to strengthen our competitive edge in the market. We're looking for someone with a solid background in marketing and communications, keen insight into consumer behavior, and a passion for brand development. If you love tackling challenges head-on and working in a fast-paced environment, this position is for you. Plus, iyzico provides a dynamic culture focused on continuous growth, complete with training opportunities, flexible working options, and perks that cater to your well-being. If you're excited about making a difference in the world of digital payments and want to join a team that values your ideas and initiatives, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Marketing Communications Lead Role at iyzico
What are the key responsibilities of a Marketing Communications Lead at iyzico?

As a Marketing Communications Lead at iyzico, your responsibilities include producing strategic marketing campaign elements, understanding consumer insights, ensuring brand standards, and collaborating with cross-functional teams on new product initiatives. You'll also handle advertising strategies, manage PR activities, and oversee corporate communications to reinforce our brand's competitive advantage.

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What qualifications do I need to apply for the Marketing Communications Lead position at iyzico?

To be considered for the Marketing Communications Lead position at iyzico, you should possess a bachelor’s degree in Marketing, Communications, or a related field along with a minimum of 5-7 years in a similar role. Strong communication skills, project management abilities, and familiarity with digital marketing tools are essential for success in this role.

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How does iyzico support its Marketing Communications Lead in their professional development?

At iyzico, we believe in continuous development. Our Marketing Communications Lead will have access to conferences, in-house events, and an online training platform like Udemy. We encourage our team members to share their expertise and stay updated on current trends and technologies.

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What is the company culture like for Marketing Communications Lead at iyzico?

The company culture at iyzico is vibrant and collaborative. We promote freedom under responsibility with a flexible work model known as iyzico Homequarters. Our team enjoys a supportive environment focused on innovation, creativity, and professional growth, making it an exciting place to work.

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What tools and platforms will a Marketing Communications Lead use at iyzico?

As a Marketing Communications Lead at iyzico, you will work with various digital marketing tools and platforms for project management, media buying, and campaign analytics. You'll also engage with creative agencies, ensuring a seamless execution of marketing strategies and branding initiatives.

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Common Interview Questions for Marketing Communications Lead
Can you describe your experience in developing strategic marketing campaigns?

When answering this question, focus on specific examples from your past experiences. Describe the campaign’s objectives, your role in creating it, the strategies you used, and the measurable results achieved. Highlight your collaboration with cross-functional teams here as well.

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How do you ensure that all communications align with brand standards?

Discuss your methods for maintaining brand consistency, such as having a clear style guide, performing regular audits of marketing materials, and the importance of cross-team collaboration. Sharing an example where you successfully kept communications on-brand will strengthen your answer.

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What strategies do you use to understand consumer and business insights?

Focus on methods like market research, customer feedback analysis, and data analytics tools you use to gather insights. Providing a successful instance where these insights informed a marketing decision will make your response compelling.

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How do you handle collaboration with creative teams?

Share your experience working with creative teams to produce marketing materials, emphasizing your communication skills and how you facilitate the creative process. Highlight successful projects where collaboration led to innovative solutions.

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What role does PR play in your marketing strategy?

Explain the importance of public relations in enhancing brand visibility and credibility. Discuss relevant projects you’ve worked on that utilized PR strategies and the outcomes that were achieved. Connecting this back to iyzico's goals would be beneficial.

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Can you give an example of a challenging marketing project and how you overcame obstacles?

Choose a project that posed unique challenges, explaining the situation, your actions to address the challenges, and the final outcome. Showcasing your problem-solving skills and resilience is critical here.

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How do you approach budget management for marketing campaigns?

Discuss your experience with managing budgets in past roles. Detail strategies you employ to ensure optimum spend efficiency, monitoring expenditures, and adjusting campaigns based on performance metrics.

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What digital marketing tools are you familiar with?

List specific tools you have used, like Google Analytics, social media management platforms, or email marketing software. Explain how these tools were integral to achieving marketing objectives in previous roles.

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How do you measure the success of a marketing campaign?

Discuss metrics you monitor, such as ROI, engagement rates, and conversion rates. Explain your strategy for gathering data post-campaign and how you extract insights to inform future initiatives.

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What motivates you to work in marketing communications?

Share your passion for storytelling, brand development, and engagement with audiences. Discuss how you strive to create impactful and meaningful communications that resonate with consumers and businesses alike.

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Founded in 2013, Iyzico is a payment receipt system management platform that offers ePayment solutions. Iyzico is located in Turkey.

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Full-time, hybrid
DATE POSTED
December 21, 2024

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