VP Of Marketing

As the VP of Marketing at Freed, you will be responsible for crafting our marketing strategies, leading brand development efforts, and directing D2C clinician growth initiatives. Your role will include managing marketing budgets to accelerate growth responsibly, shaping customer segmentation strategies, and creating messaging that positions Freed as a trusted partner for clinicians.

To succeed as the VP of Marketing at Freed, you should have extensive experience in building product-led marketing teams, with a strong background in product marketing and growth strategies. A proven track record of executing successful marketing campaigns and driving significant growth is essential, along with analytical decision-making skills to guide your strategies.

Freed supports its marketing team and VP of Marketing by fostering a collaborative remote-first environment and providing substantial resources, including competitive salary, equity opportunities, and unlimited PTO. You will also have access to company-sponsored bi-annual retreats aimed at team building and brainstorming future marketing strategies.

The VP of Marketing will have a profound impact on Freed's brand by guiding its evolution into a loved and respected name in the healthcare industry. By executing effective strategies and ensuring cohesive messaging, you will help position Freed as the premier choice for clinicians seeking solutions that alleviate their burdens and enhance their practice.

The ideal candidate for the VP of Marketing role at Freed is someone who is strategic, innovative, and driven by the mission to improve the lives of clinicians. You should be an effective communicator, possess a strong execution focus, and be adaptable to the fast-paced nature of a high-growth startup environment.

When answering this question, provide specific examples of how you have built and led marketing teams. Mention your approaches to nurturing talent, setting clear goals, and promoting collaboration, particularly in fast-paced environments such as tech or healthcare.

Focus on a particular marketing strategy you executed. Highlight the objectives, the methods you used, and the results. Use metrics and data to demonstrate the success and how it positively impacted the company's brand or growth.

Explain that brand identity involves understanding the target audience, values, mission, and unique aspects of the company. Discuss how you would gather insights and create messaging that resonates with clinicians while ensuring consistency across all marketing channels.

Describe the significance of analytics in guiding marketing strategies. Discuss how you utilize data to identify trends, measure campaign effectiveness, and make informed decisions that affect overall marketing direction.

Outline your approach beginning with identifying the target clinicians, understanding their needs, and crafting tailored marketing messages. Discuss the channels you would prioritize and how you would measure success throughout the process.

Share any relevant experience you have in healthcare marketing. Discuss the challenges and unique considerations of marketing in the healthcare space and how your previous roles have equipped you to address these issues effectively.

Highlight the importance of communication and shared goals between marketing and other departments such as sales, product, and customer service. Share strategies you implement to ensure alignment across teams that foster a collaborative work culture.

Select a specific challenge and explain the context, your approach to solving it, and the results. This demonstrates your problem-solving skills and resilience in a dynamic work environment.

Discuss current marketing trends relevant to the healthcare sector. Propose innovative tactics such as leveraging AI technology, enhancing engagement through personalized content, or utilizing social media platforms to reach clinician audiences effectively.

Indicate your commitment to ongoing learning through various methods like attending industry conferences, participating in webinars, and engaging with thought leaders in the marketing and healthcare sectors. Mention specific resources you follow to stay informed about trends and best practices.