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Chief Marketing and Communications Officer

Chief Marketing and Communications OfficerConservation International protects nature for the benefit of humanity. Through science, policy, fieldwork, and finance, we spotlight and secure the most important places in nature for the climate, biodiversity, and for people. With offices in 30 countries and projects in more than 100 countries, Conservation International partners with governments, companies, civil society, Indigenous peoples, and local communities to help people and nature thrive together.POSITION SUMMARY - This position will be based out of our Arlington, VA office. Qualified candidates in New York will be considered.Conservation International (CI) seeks a gifted storyteller to serve as Chief of Marketing and Communications (CMCO). As a Senior Vice President, they will lead and direct Conservation International’s external communications and marketing functions. This position will play a critical role in identifying great stories and developing organization-wide communications strategies for increasing local, national, and international impact and profile.This is an excellent opportunity for a leader who is passionate about nature and the environment to steward CI’s powerful brand, bolster the organization’s profile, execute creative marketing campaigns to support program and development efforts, and build awareness about CI’s impact in the Americas, Asia, Europe, and Africa. Experience and vision in developing and growing brands are critical. Familiarity with social media and new forms of media is also advantageous. This will include disseminating key messages through earned media; leading efforts to reach new audiences; and advancing the issues of natural climate solutions, oceans, and the role of nature in the broad public dialogue around conservation.The SVP will oversee a Communications and Marketing team of more than 30 individualsRESPONSIBILITIES• Create and implement forward-thinking, organization-wide communications and messaging to promote Conservation International’s work globally.• Develop compelling messaging to diverse audiences, including the general public as well as the media, businesses, and policymakers.• Manage all communications and marketing activities, including issues management, brand development, media relations, media campaigns, and crisis communications.• Generate strong, positive press coverage and oversee the quality and consistency of organizational message.• Develop and execute high-impact, creative ideas designed to guide long-term brand development and positioning.• Lead a talented and multi-faceted team of 30+ communications and marketing professionals.WORKING CONDITIONS• This is a hybrid role, guidance on flexible work arrangements will be shared during the interview process.• The position will require some international travel.• The position requires the ability to work non-traditional and extended hours to support a global workforce in multiple time zones.QUALIFICATIONSRequired• A Bachelor's degree in marketing, communications, international relations, or relevant area.• More than 15 years of experience in public relations and communications, with 10 years of experience in developing and executing marketing and communications strategies or branding plans.• 7 or more years of experience managing teams.• 5 or more years of experience in senior leadership.• Experience in a global organization with an appreciation for cultural sensitivities and differences.• Experience supervising and leading a team of communications professionals.• Ability to engage with and counsel senior-level decision-makers across CI and offer insight into alignment between divisional and mission objectives and communication.• Superior storytelling and writing skills, and experience in multiple forms of persuasive writing including success stories, news talking points, brand building, media Q&A, and presentations.• Energetic problem solver and compelling communicator, with an ability to motivate and energize globally dispersed teams around CI’s work.Preferred• Master's degree• Experience in a mission-oriented organization. Passion for and experience in conservation or climate-related communication materials.• Fluency in other languages such as French or Spanish.To apply for this position please submit a resume and cover letter.See all Conservation International Career Opportunities HEREConservation International is an equal opportunity, affirmative action, and Diversity, Equity, Inclusion, and Accessibility-committed employer. We are proud to have a diverse, global workforce where employment decisions are based on qualifications, experience, position requirements, business needs, market conditions, merit, and other legitimate nondiscriminatory factors.
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CEO of Conservation International
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M. Sanjayan, PhD
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What You Should Know About Chief Marketing and Communications Officer, Conservation International

Are you a passionate storyteller with a love for the environment? Conservation International is looking for a talented Chief Marketing and Communications Officer to join our Arlington, VA team. In this pivotal role, you'll lead our external communications and marketing strategies, enhancing our impact locally, nationally, and internationally. As the Senior Vice President, you'll guide a dynamic team of over 30 communications and marketing professionals, creating compelling narratives that highlight our vital work in protecting nature for the benefit of humanity. Your creativity will bring our initiatives to life, from brand development to executing marketing campaigns designed to raise awareness about natural climate solutions, oceans, and more. This is your chance to make a significant impact in the world of conservation by harnessing media relations and messaging to engage diverse audiences, from the general public to policymakers. If you have over 15 years of experience in public relations and an appreciation for cultural sensitivities, we want to hear from you! Join Conservation International, where passion meets purpose, and help us tell our story effectively, ensuring that our mission resonates across borders and generations.

Frequently Asked Questions (FAQs) for Chief Marketing and Communications Officer Role at Conservation International
What are the responsibilities of the Chief Marketing and Communications Officer at Conservation International?

The Chief Marketing and Communications Officer (CMCO) at Conservation International will oversee comprehensive communication strategies that amplify the organization's voice globally. This includes creating dynamic messaging for public relations, managing a skilled communications and marketing team, and executing creative campaigns to share CI's impact on conservation efforts across different regions.

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What qualifications are needed for the Chief Marketing and Communications Officer position at Conservation International?

To qualify for the Chief Marketing and Communications Officer role at Conservation International, candidates should possess a Bachelor's degree in a relevant field along with 15+ years of experience in public relations, communications, and marketing. Candidates also need a proven track record in leading teams and a passion for environmental issues to be effective in this position.

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What skills are essential for a successful Chief Marketing and Communications Officer at Conservation International?

A successful Chief Marketing and Communications Officer at Conservation International should have superior storytelling and writing capabilities, strategic thinking, and proficiency in media relations. Strong leadership skills and the ability to engage with senior-level decision-makers are crucial for conveying CI's mission and for effective team management.

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Is international travel required for the Chief Marketing and Communications Officer role at Conservation International?

Yes, the Chief Marketing and Communications Officer at Conservation International is expected to undertake some international travel. This allows the CMCO to engage with various stakeholders globally and enhance the organization's profile across multiple regions.

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What is the team structure for the Chief Marketing and Communications Officer at Conservation International?

The Chief Marketing and Communications Officer at Conservation International will lead a diverse team of more than 30 marketing and communications professionals. This role will involve mentoring team members while driving cohesive, impactful strategies that align with CI’s mission of protecting nature.

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Common Interview Questions for Chief Marketing and Communications Officer
Can you describe your experience in developing global marketing strategies for environmental organizations?

To answer this question effectively, leverage specific examples of successful marketing campaigns you've launched, emphasizing how you tailored your strategies to engage different audiences involved in environmental issues.

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How do you define brand development, and why is it important in conservation communications?

Your response should include a brief overview of brand development principles, emphasizing their relevance to conveying a conservation message. Highlight the need for trust and recognition to create a strong brand presence in the environmental sector.

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What is your approach to crisis communications, especially in the context of conservation?

Discuss your methodical approach to crisis communications, including ensuring transparency, timely information dissemination, and focusing on solutions, while reiterating CI's mission of protecting nature.

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How do you measure the success of marketing and communications activities?

Talk about setting key performance indicators (KPIs) to evaluate campaign effectiveness, including metrics such as engagement rates, media coverage quality, and growth in audience reach. This helps demonstrate your analytical mindset.

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Describe a time when you had to lead a diverse team on a project. How did you ensure everyone was aligned?

Illustrate your experience by providing a concrete example, focusing on your communication techniques, workshops, or meetings that helped ensure team alignment and cohesive project execution.

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What role does storytelling play in your marketing strategy?

Expound on storytelling as a crucial tool for connecting audiences emotionally to conservation messages, transforming complex topics into relatable narratives that engage and inspire action.

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How would you foster a culture of creativity within your communications team?

Discuss specific initiatives you would implement, such as brainstorming sessions or creative workshops, that encourage collaboration and innovation among team members to generate fresh ideas.

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What innovative marketing technologies do you see as beneficial for Conservation International?

Mention technologies such as social media platforms, data analytics tools, and multimedia storytelling applications, articulating how these can enhance outreach and audience engagement in conservation efforts.

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How would you engage with policymakers through your marketing and communication efforts?

Highlight the importance of crafting targeted messages that resonate with policymakers, using research-backed insights and stories to effectively advocate for conservation policies.

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In what ways can social media be leveraged for Conservation International's goals?

Speak about the potential for social media to increase outreach, facilitate community engagement, and share compelling stories that raise awareness around conservation and biodiversity initiatives.

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Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity, for the well-being of humanity.

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Full-time, hybrid
DATE POSTED
December 12, 2024

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