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Marketing Assistant

We're working with a global subscription-based eCommerce company located in Surry Hills. Working in the Customer Marketing team, you will work with the CRM and Email Marketing Manager to carry out all customer marketing campaigns in APAC.

About The Role:

The Marketing Assistant will work closely with the CRM and Email Marketing Manager to implement customer marketing campaigns across APAC. The role will support a range of channels, including email, SMS, direct mail, print media, social media, and web.

What’s important for this role is the collaboration with various teams to help develop effective strategies across all mediums. This involves direct mail and generalist marketing tasks, including website and landing page management, testing, and campaign setup.

Responsibilities include:

  • Assist the CRM and Email Marketing Managers to optimise and evolve existing automation, driving constant improvements at every stage of the customer journey.

  • Managing campaign documentation involves organising and maintaining all relevant records and materials related to marketing campaigns.

  • Optimising automation processes and continuously improving the efficiency and effectiveness of automated marketing workflows.

  • Scheduling and sending campaign emails

  • Ensuring alignment across digital and print experiences and coordinating to provide a cohesive and consistent customer experience across various channels.

Experience we value:

  • Previous experience in a marketing assistant or internship role within ecommerce.

  • Confident communicator with the ability to build lasting relationships.

  • High attention to detail.

What's in it for you?

The team operates in a hybrid working environment and emphasises a supportive culture with growth opportunities. This role will provide exposure to sophisticated CRM tools like Adobe Campaign Manager and involves working on both online and offline channels, with a focus on analytical tasks rather than creative work. But if you’d like some perks there are;

  • Yoga and meditation classes.

  • Fun, friendly and relaxed environment - no uniforms or suits.

  • Close to great food, coffee, parks and train station.

  • Hybrid working environment (3 days in office/2 days at home)

  • An extra day off for your birthday.

At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don't hesitate to apply!

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Marketing Assistant, Fulcrum

If you're looking to dive into the fast-paced world of marketing, the Marketing Assistant position at Fulcrum in sunny Surry Hills, Sydney, might be just what you need! As part of a global subscription-based eCommerce team, you will be collaborating directly with the CRM and Email Marketing Manager to execute exciting customer marketing campaigns across the APAC region. Your role will be multi-faceted, supporting various channels including email, SMS, print media, social media, and even web campaigns. The thrill of this position lies in the collaboration with different teams, as you'll contribute to crafting effective strategies that resonate with customers. From optimising automation processes to managing campaign documentation and ensuring a seamless customer experience across digital and print, your attention to detail will play a crucial role in our success. If you’ve previously worked as a marketing assistant or intern in eCommerce, that's a big plus! Plus, you will enjoy perks such as a hybrid working environment, yoga classes, a casual dress code, and even an extra day off for your birthday. At Fulcrum, we believe in fostering a supportive culture and celebrating diversity, so if you’re ready to take the leap and start a rewarding journey in marketing, we’d love to hear from you. Let’s create something amazing together!

Frequently Asked Questions (FAQs) for Marketing Assistant Role at Fulcrum
What are the key responsibilities of a Marketing Assistant at Fulcrum?

As a Marketing Assistant at Fulcrum, your primary responsibilities will include assisting the CRM and Email Marketing Manager in executing customer marketing campaigns across APAC. You will manage various marketing channels, maintain campaign documentation, and optimise existing automation processes. Your role will also involve scheduling and sending campaign emails while ensuring a cohesive customer experience across digital and print platforms.

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What qualifications do I need to apply for the Marketing Assistant role at Fulcrum?

To qualify for the Marketing Assistant position at Fulcrum, you should have previous experience in a marketing assistant or internship role, preferably in an eCommerce setting. Strong communication skills and the ability to build relationships are essential, along with a keen attention to detail. Familiarity with CRM tools and marketing automation processes would be advantageous as well.

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What working environment can I expect as a Marketing Assistant at Fulcrum?

Fulcrum offers a hybrid working environment for the Marketing Assistant role, which means you'll spend three days in the office and two days working from home. This flexible arrangement promotes a balanced work-life experience while allowing you to collaborate with your team effectively. The company also emphasizes a fun and relaxed atmosphere without formal dress codes.

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What are the growth opportunities in the Marketing Assistant position at Fulcrum?

At Fulcrum, the Marketing Assistant role provides significant growth opportunities. You will gain hands-on experience with sophisticated CRM tools like Adobe Campaign Manager and participate in a variety of analytical tasks. As you develop your skills and knowledge, there is potential for career advancement within the company as you explore different marketing channels.

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What benefits does Fulcrum provide for Marketing Assistants?

As a Marketing Assistant at Fulcrum, you'll enjoy several benefits, including a hybrid working schedule, participation in yoga and meditation classes, and a casual work environment. Additionally, employees receive an extra day off for their birthday, access to a vibrant community of colleagues, and opportunities within a diverse and inclusive workplace.

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Common Interview Questions for Marketing Assistant
Can you describe your experience with email marketing campaigns as a Marketing Assistant?

When answering this question, focus on specific email campaigns you've been involved in, highlighting your role in planning, execution, and analysis. Discuss the tools you used and the results achieved, such as open and click-through rates, to showcase your impact.

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How do you stay organised when managing multiple campaigns?

Explain the systems and tools you use to stay organised, whether it's project management software, spreadsheets, or calendars. Emphasise your attention to detail and ability to prioritise tasks effectively, ensuring campaigns run smoothly and on deadline.

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What strategies do you employ to optimise marketing automation processes?

Discuss specific strategies you’ve used in the past, such as A/B testing subject lines, segmenting your audience for more personalised messaging, or regularly reviewing automated workflows to identify areas for improvement. Provide examples to illustrate your experience.

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How do you ensure that your campaigns align with brand guidelines?

You can answer this by detailing your familiarity with brand guidelines and your process for checking all marketing materials before launch. Mention consulting with the creative team and using checklists to ensure consistency across all channels.

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Describe how you would approach collaborating with other teams for a project.

In your response, highlight your strong communication skills and willingness to ask questions and gather input from team members. Emphasise the importance of understanding their goals and how you integrate feedback to improve overall campaign effectiveness.

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What tools and technologies are you familiar with that would be relevant for a Marketing Assistant?

List the marketing tools you've used, such as email marketing platforms, CRM systems, and project management tools. Describe how you utilised these technologies to streamline processes and enhance campaign performance, showing your technical competence.

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How do you measure the success of a marketing campaign?

Talk about the key performance indicators (KPIs) you track, such as conversion rates, customer acquisition costs, and return on investment (ROI). Mention your experience with analysing data from campaigns to gather insights for future improvements.

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Can you give an example of a time you improved a campaign's performance?

Provide a specific example of a campaign you worked on, detailing what improvements you made, the rationale behind your actions, and the results you achieved. Use data to highlight your success and thought process.

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What do you think is the most important skill for a Marketing Assistant?

Emphasise the importance of strong communication skills, attention to detail, and adaptability in a fast-paced environment. Discuss how these skills can contribute to successful team collaboration and effective campaign execution.

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Why are you interested in the Marketing Assistant role at Fulcrum?

In your answer, express your enthusiasm for the role and the company, mentioning specific elements such as the company culture, the opportunity to work with advanced marketing tools, and your desire to grow in a dynamic environment. Show your passion for marketing and how it aligns with Fulcrum's values.

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Fulcrum's vision is to reduce the time, cost, and risk associated with data collection, workflow automation, and analytics by transforming the way our customers perform mobile business processes. Our SaaS platform allows non-developers to rapidly ...

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Full-time, hybrid
DATE POSTED
January 6, 2025

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