Content Marketing Manager - Blogs, Canada, Remote

As a Content Marketing Manager - Blogs at Fundraise Up, your main responsibilities include developing, writing, and editing high-quality blog posts tailored to non-profit audiences. You'll conduct thorough research on fundraising topics, collaborate with the marketing team, and optimize your content for SEO to ensure maximum visibility. Additionally, you'll manage a consistent publishing schedule and identify new content themes that address the pain points faced by non-profits.

To apply for the Content Marketing Manager - Blogs position at Fundraise Up, applicants should have at least 5 years of proven experience as a content writer, particularly focusing on the non-profit and B2B SaaS sectors. A strong understanding of fundraising trends, excellent writing and editing skills, and familiarity with SEO best practices are essential. Experience in marketing automation and social media strategies for non-profits is also advantageous.

Fundraise Up supports its Content Marketing Manager - Blogs by providing a collaborative work environment and access to internal data for in-depth research. The role also includes access to industry news and trends, allowing you to produce timely and relevant content. Training and professional education reimbursement may also be offered to further develop skills and knowledge in content marketing.

A Content Marketing Manager - Blogs at Fundraise Up should focus on creating engaging and insightful content that educates non-profit organizations on the benefits of online fundraising and industry trends. Content types may include informative blog posts, research-based articles, and promotional blogs related to events or product launches, all aimed at driving traffic and interest in our fundraising platform.

Fundraise Up offers a competitive compensation package that includes a base salary, stock options, 30 days of paid time off, and home office setup assistance. Other perks include professional education reimbursement up to $1,500 annually, gym or swimming pool reimbursements, and a budget for coworking spaces. All these benefits support a healthy work-life balance and professional growth.

When answering this question, highlight specific projects where you developed content that targeted non-profit audiences. Discuss your research methods, content strategy development, and how your writing addressed the unique challenges of fundraising.

Explain your approach to SEO, mentioning tools like Google Analytics and SEMRush. Discuss your process for keyword research, on-page SEO practices, and the importance of content structure and backlinks in driving organic traffic.

Share your time management techniques, such as using editorial calendars or project management tools. Emphasize the importance of setting priorities, and how you ensure high-quality writing while adhering to deadlines.

Discuss your approach to audience research, including using surveys, analyzing feedback, and studying industry trends. Explain how you adapt your writing style and content focus based on the needs and challenges that non-profits face.

Give a specific example where you analyzed data, perhaps from past fundraising campaigns or audience analytics, and used those insights to create content that addressed pain points or highlighted best practices.

Mention subscribing to relevant industry newsletters, attending webinars, and participating in professional groups. Discuss how these actions help you create relevant and timely content for non-profits.

Provide an overview of a project, detailing your objectives, strategies, the content you created, and the results achieved. Highlight the positive impact on the target audience and any metrics that showcase your success.

Discuss your experience working with different teams, such as marketing and design. Share how you effectively communicate ideas and ensure that content aligns with overall campaign goals.

Reflect on current trends impacting non-profits, such as shifts in donor behavior or fundraising technology advancements. Explain how content can help address these challenges.

Explain your approach to constructive criticism, focusing on how you would analyze the feedback, assess whether it holds value, and make adjustments if necessary. Emphasize a willingness to learn and grow as a writer.