Marketing Data Analyst

ABOUT THE ROLE:

Galileo is seeking an experienced and innovative Marketing Data Analyst to significantly enhance our marketing data infrastructure and analytics capabilities. In this role, you will lead the development and refinement of data systems that support scalable marketing efforts and provide deep insights into key financial metrics, such as Lifetime Value (LTV). Your expertise will drive the optimization of paid marketing channels and build robust reporting mechanisms across our major business lines. We are looking for someone with a proven track record in driving key business KPIs, capable of running measurable experiments and effectively communicating complex data strategies to ensure precise and actionable decision-making.

Here's what you'll do:

As a Marketing Data Analyst, you will play a critical role in leveraging data to shape our marketing strategies and improve decision-making across the organization. Your key responsibilities will include:

• Develop Marketing Data Infrastructure: Build and enhance the marketing data infrastructure to support scalable marketing efforts. This includes integrating disparate data sources to create a centralized system that facilitates efficient data analysis and reporting.
• Drive Reporting Roadmap: Lead the development and execution of the roadmap for the team’s reporting needs, ensuring that reports are timely, accurate, and align with our strategic marketing goals.
• Enable Self-Service Analytics: Establish a robust data infrastructure that allows team members to independently access and analyze data as needed, promoting a data-driven culture across all marketing functions.
• Manage Ad-Hoc Analytics Requests: Set up a process for handling ad-hoc analytics requests, integrating them smoothly into the ongoing workload without disrupting existing analytics operations.
• Develop and Refine LTV Calculations: Build and enhance Lifetime Value (LTV) calculations across various business lines to provide critical insights into customer profitability and inform strategic marketing decisions.
• Ensure Metric Accuracy: Establish stringent quality controls to ensure a high degree of confidence in the accuracy and clarity of marketing metrics reported, aligning them with broader organizational goals.
• Maintain Tracking Infrastructure: Build and maintain a comprehensive tracking infrastructure to monitor and evaluate the effectiveness of marketing campaigns and strategies, ensuring data integrity and operational efficiency.

ABOUT YOU

We’d love to hear from you if you have the following:

• Experienced in Marketing Data Analytics: You have 3-5 years of experience as a Marketing Data Analyst, with a proven ability to analyze data and provide actionable insights that inform marketing strategies.
• Proficient in Advanced Analytics Tools: You are skilled in using major analytics and business intelligence platforms such as Looker, Mixpanel, Google Analytics, Adjust, and Segment. Expertise in SQL and familiarity with data visualization tools are essential.
• Strong Analytical Skills: You have a strong track record of conducting thorough data analyses, including A/B testing and other evaluations, to derive insights that drive marketing optimizations.
• Communication Skills: You possess excellent communication abilities, capable of effectively conveying complex data insights to stakeholders, facilitating informed decision-making across the organization.
• Problem Solving and Innovation: Your approach is solution-oriented, focused on tackling analytical challenges and implementing innovative solutions to improve data analysis processes.
• Driven by Results: You are motivated to use your analytical skills to significantly impact business outcomes, contributing to the company’s growth and operational efficiency.

COMPENSATION RANGE  $145,000 annually depending on previous experience, performance and market dynamics

BENEFITS 

• Medical / Dental / Vision insurance
• Flexible Spending Account
• Health Savings Account + match
• Company paid STD/LTD, AD&D, and Life insurance
• Paid Family Leave
• 401K + match
• Paid Time Off

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