Social Media Digital Associate (Contractor)

The Social Media Digital Associate at Glossier will take charge of audience engagement and brand awareness through innovative social media strategies. Responsibilities include content planning, managing social media channels, supporting marketing campaigns for product launches, and creating graphics and video content. This role is key in driving growth and fostering community relationships.

Candidates for the Social Media Digital Associate position at Glossier should have 3-5 years of experience in social media management, ideally within the beauty industry. Strong communication skills, a customer-first mindset, and proficiency in tools like Figma, Adobe Photoshop, and video editing software are essential to excel in this role.

Success for the Social Media Digital Associate at Glossier is measured through key performance indicators (KPIs) such as audience growth, engagement metrics, and the number of community interactions. Additionally, creating insightful monthly social dashboards to analyze performance trends will play a crucial role in driving results.

A Social Media Digital Associate at Glossier should be familiar with various tools and software, including Figma, Adobe Photoshop, Canva, Capcut for video editing, as well as standard office applications like Microsoft Excel, PowerPoint, Google Docs, and Google Sheets, to effectively execute their responsibilities.

Working as a Social Media Digital Associate at Glossier offers a collaborative and dynamic environment. You’ll be expected to work from the HQ at least three days a week, where creativity thrives, and you’ll have the opportunity to engage with cross-functional teams while helping grow our community and brand presence.

In your response, highlight specific projects you have managed, focusing on engagement strategies, content creation, and how you've navigated industry trends. Remember to share measurable outcomes to illustrate your success.

Discuss your methods for conducting research, understanding audience preferences, and how you create an editorial calendar. Mention the importance of aligning content with brand identity and marketing goals.

Explain your familiarity with analytical tools, and detail how you track KPIs, collect data, and report on performance to inform future strategies. Provide an example demonstrating the impact of your analysis on a past project.

Share strategies for fostering meaningful interactions, responding to comments and messages promptly, and ensuring all community feedback is taken into consideration. Highlight the importance of building a customer-first relationship.

Discuss current trends you've observed, such as the rise of user-generated content or TikTok's influence on beauty marketing. Explain why these trends matter and how they could shape Glossier's social strategy.

Be prepared to discuss the objectives, strategies, and outcomes of a past campaign. Focus on how you achieved engagement and growth, and the tools you used to ensure success.

Talk about your approach to understanding brand guidelines and maintaining a consistent tone across posts. Mention methods for collaboration and feedback to ensure all content is on-brand.

Mention the platforms, industry publications, and online communities you follow. Stress the importance of continuous learning and adapting to platform changes to keep Glossier ahead in social media strategies.

Discuss your proficiency with tools like Figma, Adobe Photoshop, Canva, and any video editing software you've used. Provide examples of content you’ve created using these tools and their impact on campaigns.

Share your approach to addressing negative comments with professionalism and empathy. Highlight the importance of crisis management strategies and using feedback to improve community relations.