Head of Performance Marketing and Customer- Led Growth

The Head of Performance Marketing and Customer-Led Growth at Glowforge is tasked with driving innovative marketing strategies that enhance creative connections with our community. This role focuses on maximizing marketing ROI through data-driven campaigns, developing referral programs, and using analytical skills to refine customer acquisition efforts.

Candidates for the Head of Performance Marketing and Customer-Led Growth at Glowforge should have at least 10 years of proven success in performance marketing, with a strong emphasis on data analysis. Experience in marketing D2C brands, especially in consumer electronics, is advantageous but not mandatory.

Glowforge fosters a collaborative, inclusive work culture where creativity thrives. As the Head of Performance Marketing and Customer-Led Growth, you'll work in a supportive environment alongside talented individuals who are passionate about innovation and making a difference in the maker community.

This role is crucial in connecting creative minds to Glowforge's products. By crafting marketing strategies that resonate with potential customers, the Head of Performance Marketing will enable individuals to visualize their creative possibilities, amplifying Glowforge's mission of making creativity accessible and enjoyable.

Responsibilities include designing and executing performance marketing strategies, analyzing campaign performance, developing referral programs, and fostering a test-and-learn culture to optimize community engagement. Your input will directly impact Glowforge’s growth trajectory and customer experience.

Absolutely! At Glowforge, creativity is encouraged, and the Head of Performance Marketing is expected to innovate. You'll have the opportunity to think outside the box and implement creative strategies that not only drive growth but also resonate deeply with our maker community.

Previous employees have highlighted the synergy of working with a passionate team, the excitement of crafting impactful marketing campaigns, and the ability to witness the direct influence of their work on the creative community. Being part of a visionary company like Glowforge makes each day fulfilling.

When answering this question, focus on specific campaigns you've managed, data-driven outcomes you've achieved, and how your expertise in performance marketing can be tailored to Glowforge’s unique audience and mission.

Discuss your approach to tracking key performance indicators like ROI, customer acquisition cost, and engagement rates. Highlight the significance of each metric in relation to Glowforge’s goals and how they inform future strategies.

Share examples of how you've used data analytics to refine campaigns, explaining your process of identifying trends and making adjustments that align with marketing objectives. Emphasize the importance of a test-and-learn culture in this role.

Outline a few innovative marketing strategies you would implement, leveraging your understanding of performance marketing. Focus on customer engagement tactics, referral programs, and creative outreach that resonates with potential users.

Discuss your collaborative approach by providing examples of past experiences where teamwork across departments led to successful campaigns. Stress your commitment to open communication channels to ensure all teams are aligned toward common goals.

When describing a past initiative, focus on the objectives, the strategy you employed, results achieved, and what you learned from the experience. This illustrates your ability to drive engaging campaigns that could be applied to Glowforge.

Discuss your methods of staying informed, such as following industry news, participating in webinars, or connecting with fellow professionals. Highlighting your continuous learning mindset is particularly appealing for an innovative company like Glowforge.

Explain how you prioritize customer feedback, using it to refine campaigns and create initiatives that resonate with the audience. Successful marketers understand the importance of adapting to consumer insights, especially in a creative field like Glowforge’s.

Propose specific platforms based on your experience, justifying your choices with data and examples of how such platforms have effectively reached target audiences in past campaigns.

Provide a specific example illustrating your ability to adapt and innovate. Discuss the challenges faced, the changes you made, and the positive results that followed. This demonstrates your problem-solving skills and flexibility, essential for the Head of Performance Marketing at Glowforge.