Product Marketing Manager, Georgia, Remote

As a Product Marketing Manager at Fundraise Up, you will be responsible for creating product marketing briefs and messaging that resonate with our audience. You'll work collaboratively with various teams to ensure our product offerings align with customer needs and drive successful launches. Additionally, you’ll analyze competitive activity and gather insights that inform our marketing strategy, play a vital role in developing customer success stories, and create sales tools that empower the sales team in their efforts.

To be considered for the Product Marketing Manager role at Fundraise Up, candidates should have at least 5 years of experience in product marketing, preferably in a B2B or SaaS environment. Strong communication and presentation skills are essential, as is an understanding of product marketing principles and go-to-market strategies. Familiarity with digital marketing tools like Hubspot or Salesforce will also be beneficial.

Fundraise Up places a strong emphasis on continuous learning. Employees benefit from professional education reimbursement of up to $1,500 annually and can access English learning courses with a 50% reimbursement, promoting both personal and career growth. This commitment to development helps ensure that our team remains at the forefront of industry trends and skills.

The work culture at Fundraise Up is collaborative and supportive, focused on innovation and the positive impact we have on non-profits and their fundraising efforts. As a Product Marketing Manager, you will be part of a passionate team where both self-starters and team players can thrive. We encourage open communication, creativity, and a willingness to learn and grow.

Fundraise Up offers a competitive compensation package for its employees, including stock options, 30 days of paid time off, and home office setup assistance. Employees can also benefit from reimbursement programs for gym memberships, coworking spaces, and professional development, making it an attractive workplace that values employee health and well-being.

To succeed as a Product Marketing Manager at Fundraise Up, you should possess excellent communication and presentation skills to clearly articulate complex concepts. Additionally, having strong analytical skills to monitor and respond to competitive activities is vital. Your creativity will shine in developing marketing materials and campaigns, while your collaborative spirit will help you work effectively with cross-functional teams.

As a Product Marketing Manager at Fundraise Up, your contributions to product launches are critical. You will work closely with engineering and marketing teams to align priorities and ensure successful campaigns. By creating targeted messaging and promotional content that speaks directly to customer needs, you'll help to ensure that new products hit the market effectively and resonate with users.

When developing a product marketing strategy, I begin by conducting market research to understand customer needs and competitive positioning. I align closely with engineering, sales, and customer success teams to gather insights and feedback before drafting a marketing brief that outlines the strategy, target audience, and messaging. Collaboration is key, and I ensure all stakeholders are engaged for input and buy-in.

To measure the success of a product marketing campaign, I focus on key performance indicators (KPIs) such as engagement rates, conversion rates, and sales figures. Analyzing data from digital marketing tools helps me assess what worked and what didn’t, allowing for adjustments in future campaigns. Gathering customer feedback directly also helps refine our approach and validate success.

Market research is foundational to my marketing process. It informs everything from product positioning to messaging tone. I utilize various methods, including surveys and competitive analysis, to understand target audience pain points and preferences, enabling me to craft campaigns that truly resonate with customers and meet their needs.

In my previous role, I managed a product launch where I implemented a multi-channel strategy including email marketing, social media, and webinars. By engaging with our audience pre-launch to generate excitement and gathering feedback post-launch, I was able to refine our messaging and approach. The result was a successful launch that exceeded our sales targets by 25%.

I view feedback from sales and customer support teams as invaluable insights. I make it a priority to regularly connect with these teams to hear their experiences and suggestions. By incorporating this feedback into our marketing strategies, I can create materials that address real customer concerns and enhance the overall customer experience.

I've utilized various digital marketing tools, including HubSpot for email marketing and customer relationship management, Google Analytics for tracking website performance, and Salesforce for sales enablement. These tools help streamline processes, gather data, and analyze results, allowing me to make informed marketing decisions.

Alignment between marketing materials and product features starts with thorough product knowledge and collaboration with the engineering team. I create detailed product briefs that highlight key features and benefits, ensuring they are reflected in all marketing content. Regular check-ins with product teams keep the messaging accurate and up-to-date.

For effective audience segmentation, I start by analyzing customer data to identify common characteristics and behaviors. I create detailed personas based on this research, which helps tailor messaging and campaigns to specific audiences. Utilizing targeted marketing tactics ensures our communications are relevant and impactful.

To represent the voice of the customer, I actively gather feedback through surveys, interviews, and customer interactions. This input shapes our messaging and product positioning, ensuring that our marketing strategies resonate with actual user experiences and challenges. I strive to champion the customer perspective across all teams involved in product development and marketing.

I am truly passionate about supporting meaningful causes, and working in product marketing for a non-profit fundraising platform like Fundraise Up allows me to align my professional skills with my personal values. The opportunity to contribute to innovative solutions that enhance the donation process and empower non-profits to achieve their missions excites me immensely.