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Intern, Social Media Marketing

INTERNSHIP DETAILS 

 

SUMMER INTERNSHIP 

APPLICATION DEADLINE FOR STUDENTS: 4/18/2025

SUMMER INTERNSHIP PROGRAM DATES: 5/19/2025 - 8/8/2025 

*The Social Media Marketing Intern position pays county/state minimum wage rates, based on work location. 

 

 

WHO WE'RE LOOKING FOR 

 

The Recording Academy is seeking a “rock star” student for a summer 2025 Internship with our Social Media Marketing team. 

Celebrating music through the GRAMMY® Awards, the Recording Academy continues its legacy as the premier national organization for honoring achievements in the recording arts and supporting the music community. As a membership organization, we represent the most talented music professionals in the world. Our members include recording artists, producers, engineers, attorneys, music supervisors, composers/arrangers, managers, agents, social media and record label executives and many others.  

Our paid Internship program offers a unique opportunity for full-time college students (sophomores, juniors or seniors) to gain hands-on experience in marketing, social media community management, and content creation while directly contributing to the Academy’s mission to serve the music community. This internship is LA-based and includes involvement in marquee events.

 

 

WHAT YOU'LL DO 

 

  • Internship duration is for a semester (12 weeks or equivalent). 

  • Hours are part-time (20-24 hours a week). 

  • Intern will work remotely during regular business hours. Some evenings and weekends will be required to work remotely or in-person for meetings and events. 

  • Intern will require personal laptop. 

 

 

Key Responsibilities: 

  • Marketing Support: 

  • Assist in planning and executing marketing initiatives, campaigns, and event activations. 

  • Conduct market research to identify trends and opportunities relevant to the music industry. 

  • Support the development of creative strategies to amplify brand visibility and engagement. 

  • Social Media Community Management: 

  • Monitor and engage with online communities across platforms, ensuring alignment with the Academy’s tone and values. 

  • Assist in scheduling and publishing content on social media platforms using tools like Sprout Social or similar. 

  • Track and report key performance metrics, offering actionable insights for improvement. 

  • Content Creation and Strategy: 

  • Collaborate with the team to brainstorm and create engaging digital content, with a strong emphasis on cutting-edge trends on platforms like TikTok and Instagram. 

  • Provide on-site social media coverage during GRAMMY Week, capturing and sharing highlights in real time. 

  • Edit, proofread, and optimize content to ensure consistency, quality, and relevance to current social media trends. 

  • Event Support: 

  • Provide logistical support for marketing and social media activations during GRAMMY Week and other Academy events. 

  • Document event moments for use across the Academy’s platforms. 

  • Assist in coordinating with internal and external stakeholders to ensure seamless execution. 

 

 

SKILLS & EXPERIENCE 

 

  • Students must be currently enrolled in a College/University for an Undergraduate or Graduate program. 

  • Be a sophomore, junior, senior or graduate student. 

  • One year of course work towards degree in related field is preferred. 

  • Letter from school stating that intern will receive college credit for the Recording Academy internship program. 

  • Display an interest in music and commitment to a career in the recording industry. 

  • Possess strong verbal, written and analytical skills. 

  • Familiarity with social media platforms (TikTok, Instagram, LinkedIn) and their best practices. 

  • Ability to identify and implement emerging social media trends, particularly on TikTok. 

  • Basic skills in graphic design and video editing (e.g., Adobe Creative Suite, Canva). 

  • Excellent communication and organizational skills. 

  • Creative thinker with a passion for storytelling. 

 

 

PHYSICAL DEMANDS FOR CERTAIN ROLES: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is occasionally required to stand, walk, and sit for long periods of time, and work at a computer for long periods of time. The employee will be required to lift and/or move up to 60 pounds. 

 

 

ABOUT THE RECORDING ACADEMY AND ITS AFFILIATES 

 

RECORDING ACADEMY 

The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards—music's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators. 

 

GRAMMY MUSEUM 

Established in 2008 as a partnership between the Recording Academy and AEG, the GRAMMY Museum is a non-profit organization dedicated to cultivating a greater understanding of the history and significance of music. Paying tribute to our collective musical heritage, the Museum explores and celebrates all aspects of the art form—from the technology of the recording process to the legends who've made lasting marks on our cultural identity. In 2017, the Museum integrated with its sister organization, the GRAMMY Foundation, to broaden the reach of its music education and preservation initiatives. As a unified organization, today, the GRAMMY Museum fulfills its mission of making music a valued and indelible part of our society through exhibits, education, grants, and public programming. 

 

MUSICARES 

A friend and ally of the music community, MusiCares was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares offers confidential preventative, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs. 

 

LATIN RECORDING ACADEMY 

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®. 

 

EQUAL OPPORTUNITY: 

The Recording Academy, its affiliates and the music industry have a strong culture of inclusion and respect for everyone. The Recording Academy makes intentional, courageous and principled decisions for stronger business outcomes and ensures that all creators and professionals live and work in a fair and safe environmentIt is the Recording Academy’s policy to provide equal employment opportunity for all applicants and employeesThe Recording Academy does not discriminate on the basis of race (nor traits historically associated with race, including, but not limited to hair texture and protective hairstyles), color, religion (including religious dress and grooming), creed, sex (including pregnancy, childbirth or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, military or veteran status, marital status, sexual orientation, gender, gender identity, gender expression, genetic information or any other characteristic protected by law.  The Recording Academy will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship to the Recording AcademyThis policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, access to benefits and training, recruitment, hiring, transfer, and social and recreational programs. 

What You Should Know About Intern, Social Media Marketing, GMM Grammy

Are you ready to dive into the world of music and social media? The Recording Academy, the esteemed organization behind the GRAMMY® Awards, is seeking a talented and passionate Intern for their Social Media Marketing team this summer! Located in the sunny Santa Monica, CA, this hands-on internship takes place from May 19 to August 8, 2025, offering an engaging experience aimed at college students. You’ll be involved in thrilling marketing initiatives, helping to amplify the Academy's mission while developing your skills in content creation, community management, and so much more. You’ll join a team that values creativity and allows you to showcase your unique perspective while collaborating on engaging digital content, especially on platforms like TikTok and Instagram. Plus, you’ll have the opportunity to support thrilling events such as the iconic GRAMMY Week! This is not just any internship; it’s a chance to contribute to something truly monumental in the music industry, gaining invaluable insights into social media strategies and marketing execution along the way. If you’re currently pursuing your studies and have a love for music, this is the perfect opportunity to kickstart your career in the recording arts. Bring your laptop, your creativity, and let’s make some waves in social media together!

Frequently Asked Questions (FAQs) for Intern, Social Media Marketing Role at GMM Grammy
What are the responsibilities of an Intern in Social Media Marketing at the Recording Academy?

As an Intern in Social Media Marketing at the Recording Academy, you'll be involved in a variety of key activities that support the team’s marketing initiatives. Your responsibilities will include conducting market research to identify trends in the music industry, assisting in the planning and execution of marketing campaigns, managing social media communities, and helping in content creation strategies. You'll also be capturing on-site highlights during high-profile events like GRAMMY Week, providing you with hands-on experience in a dynamic environment.

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What qualifications do I need to apply for the Social Media Marketing Intern position at the Recording Academy?

To apply for the Social Media Marketing Intern position at the Recording Academy, candidates must be currently enrolled in an undergraduate or graduate program. Preferred qualifications include at least one year of coursework in a related field, a strong interest in music, familiarity with social media platforms like TikTok and Instagram, and basic graphic design skills. Additionally, your school must provide a letter indicating that you will receive college credit for the internship.

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Is the Internship at the Recording Academy paid?

Yes, the Internship in Social Media Marketing at the Recording Academy is a paid position! The compensation will be based on the county/state minimum wage rates, which vary based on the work location. This is a fantastic opportunity to gain professional experience while being compensated for your contributions.

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What can I expect during my internship with the Recording Academy's Social Media Marketing team?

Interns with the Recording Academy's Social Media Marketing team can expect a hands-on experience filled with opportunities for professional growth and involvement in engaging activities. You'll work part-time, around 20-24 hours a week, and be responsible for assisting in various projects, campaigns, and event activations that aim to elevate the Academy's presence in the music community. This internship is perfect for those looking to gain marketing experience while collaborating with creative professionals.

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What skills will I develop as a Social Media Marketing Intern at the Recording Academy?

As a Social Media Marketing Intern at the Recording Academy, you’ll develop a wide range of skills essential for succeeding in the marketing and music industry. You’ll enhance your expertise in content creation, community engagement, marketing strategy execution, and performance analysis. By working closely with seasoned professionals, you'll also sharpen your analytical skills and learn effective communication, organization, and creative thinking skills directly applicable to your future career.

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Common Interview Questions for Intern, Social Media Marketing
What social media platforms are you most familiar with, and how have you used them?

When answering this question, be detailed about your experiences with different platforms. For example, discuss your familiarity with Instagram and TikTok, mentioning specific campaigns you've engaged with, content you've created, or trends you've analyzed. Tailor your response to highlight your understanding of the audience and effectiveness of various engagement strategies.

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How do you stay updated with the latest social media trends?

You can respond by mentioning your use of specific resources such as industry blogs, social media analytics tools, and influencers. Discuss your habits of following trending hashtags and participating in online communities related to social media marketing. Explain how these trends shape your understanding and strategy when creating content.

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Can you describe a successful social media campaign you’ve been involved in?

In your response, provide a clear outline of the campaign, your role in it, and the results achieved. Make sure to include metrics such as engagement rates or audience growth. This showcases your practical experience and the impact of your contributions, aligning with the Recording Academy’s mission to elevate its brand visibility.

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How would you handle negative comments or feedback on social media?

Discuss your approach to managing online reputation, emphasizing the importance of maintaining the brand's voice and values. Explain how you would address negative comments professionally, perhaps by offering a solution or taking the conversation offline to resolve the issue. This reflects your understanding of community management.

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What strategies would you use to increase engagement on our social media platforms?

Highlight your knowledge of different engagement tactics such as creating interactive content, leveraging trending topics, and implementing user-generated content strategies. Additionally, mention the importance of consistency in posting and utilizing analytics to inform future content strategy—demonstrating your proactive approach to community engagement.

Join Rise to see the full answer
Why do you want to intern at the Recording Academy?

Express your genuine passion for music and your admiration for the Recording Academy's impact in the industry. Highlight how this internship aligns with your career goals in music marketing and your desire to contribute to meaningful projects within the organization. Personal anecdotes can help make your answer more engaging.

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What do you think are the biggest challenges facing social media marketing today?

Consider discussing issues such as the fast-paced changes in algorithms, the necessity to continuously produce innovative content, and the challenges of measuring ROI. This shows your awareness of the industry landscape and encourages a deeper conversation about potential solutions and strategies.

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How would you prioritize tasks when managing multiple social media campaigns?

Discuss your organizational skills and how you would use tools to keep track of deadlines and deliverables. Explain the importance of communication with team members to stay aligned on goals and adjust priorities based on real-time metrics and audience feedback.

Join Rise to see the full answer
What role do you believe storytelling plays in social media marketing?

Share your thoughts on how storytelling can create emotional connections with audiences and drive engagement. Provide examples of campaigns that effectively used storytelling techniques to enhance brand narratives, making it relatable and memorable.

Join Rise to see the full answer
How do you measure the success of a social media campaign?

Explain your metric-driven approach to analyzing campaign success. Discuss key performance indicators (KPIs) you would track, such as likes, shares, comments, and conversions. Mention any tools or software that can help facilitate this analysis to support data-driven decisions.

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GMM Grammy is a leading diversified entertainment company in Thailand with holdings in music, television production, radio broadcasting, and live event production. Its music operations include both record production and distribution (anchored by s...

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Internship, remote
DATE POSTED
April 16, 2025

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