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Global Activation Associate, Customer and Business Intelligence, Go-To-Market

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Atlanta, GA, USA; Chicago, IL, USA; Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA; Washington D.C., DC, USA.Minimum qualifications:• Bachelor's degree or equivalent practical experience.• 4 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity or corporate advisory, or 2 years of experience with an advanced degree.Preferred qualifications:• 2 years of experience in advertising, marketing, consultative sales, business development, or a digital media environment.• 2 years of experience creating data sets, data modeling, and reporting.• Experience developing global activation strategies to increase awareness and actionability of customer and market insights.• Experience framing and solving ambiguous problems, with the ability to drive impact on strategic initiatives.• Knowledge of ads business across Google's product suite (e.g., Search, Performance Max, Shopping, Display, YouTube, Apps, Measurement, etc.).• Ability to develop cross-functional relationships and influence partner teams and leveraging both quantitative and qualitative insights.About the jobThe Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.The US base salary range for this full-time position is $114,000-$167,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more aboutbenefits at Google.Responsibilities• Develop global strategies to drive brand, audience or product activation.• Collaborate with Global Business, Marketing, and Product organizations to drive cross-functional sponsorship and alignment on activation plans.• Act as a subject matter expert of the ads industry and communicate latest industry trends and customer insights to executives and key stakeholder.• Create and deliver clear written communications and presentations, tailored to audience levels, in support of strategic recommendations and implementation considerations.• Conduct analyses and research in support of strategic recommendations to increase activation of data and insights.Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See alsoGoogle's EEO Policy andEEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing ourAccommodations for Applicants form.
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What You Should Know About Global Activation Associate, Customer and Business Intelligence, Go-To-Market, Google

The Global Activation Associate for Customer and Business Intelligence at Google is an exciting opportunity for anyone who thrives in a dynamic, fast-paced environment! Based in Los Angeles, CA, you'll join the Go-to-Market Operations team, which plays a critical role in ensuring everything runs smoothly within Google's evolving Ads business. In this role, you’ll be developing global activation strategies that enhance brand presence, positioning products effectively and truly understanding audience insights. Your analytical mindset combined with your ability to communicate strategically will help you collaborate with teams across the globe, driving alignment on activation plans with business, marketing, and product organizations. This position demands a blend of creativity and strategic thinking, as you will also act as a subject matter expert in the ads industry, sharing insights and trends with executives and key stakeholders. If you have a knack for problem-solving in ambiguous situations and enjoy a collaborative and innovative culture, then this is the perfect match for you. With a competitive salary range and inclusion in an esteemed company like Google, it’s a chance to propel your career while making a real impact!

Frequently Asked Questions (FAQs) for Global Activation Associate, Customer and Business Intelligence, Go-To-Market Role at Google
What are the key responsibilities of a Global Activation Associate at Google?

A Global Activation Associate at Google is responsible for developing global strategies to boost brand and product activation, collaborating closely with Global Business, Marketing, and Product teams. This role involves being the subject matter expert in the ads industry, presenting insights to executives, and conducting in-depth research to support strategic recommendations.

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What qualifications are preferred for the Global Activation Associate position at Google?

Preferred qualifications for the Global Activation Associate position at Google include at least two years of experience in advertising, marketing, consultative sales, or related fields. Candidates with experience in creating data sets and conducting data modeling are highly valued, alongside a solid understanding of Google's ad products.

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What is the salary range for a Global Activation Associate at Google?

The US base salary range for a Global Activation Associate at Google is between $114,000 and $167,000. This range can vary based on work location, experience, and qualifications. Additionally, bonuses, equity, and benefits are included in the total compensation package.

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How does a Global Activation Associate fit within Google’s Go-to-Market Operations team?

Within Google's Go-to-Market Operations team, the Global Activation Associate plays a pivotal role in setting and executing strategies for Google’s Ads business. The position involves working cross-functionally, ensuring smooth execution of go-to-market plans while leveraging insights to guide activation strategies.

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What skills are essential for success as a Global Activation Associate at Google?

Successful Global Activation Associates at Google possess strong analytical skills, creativity, and the ability to navigate ambiguous challenges. Excellent communication skills are also crucial for delivering impactful presentations and collaborating across teams.

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Common Interview Questions for Global Activation Associate, Customer and Business Intelligence, Go-To-Market
Can you describe your experience in developing global activation strategies?

When answering this question, focus on specific examples where you developed strategies that successfully increased brand awareness or product engagement. Highlight your approach to research, collaboration with teams, and the results achieved.

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What do you understand about Google's advertising products?

Demonstrating knowledge of Google's ad platforms is crucial. Discuss the various products like Search Ads, YouTube, Display Ads, etc., and how they can be effectively utilized to engage audiences and meet business goals.

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How do you prioritize your strategic initiatives?

Explain your process for assessing initiatives based on impact, alignment with broader company goals, and resource availability. Discuss any tools or methodologies you use to keep track of priorities.

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Describe a time you solved an ambiguous problem in your previous roles.

Use the STAR method (Situation, Task, Action, Result) to walk through a specific example of an ambiguous problem you encountered, actions taken to address it, and the positive outcome that resulted from your solution.

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How would you approach creating an effective presentation for executives?

Discuss your research process for understanding your audience's needs, structuring information to be concise and impactful, and ensuring clarity in delivering key messages. Mention tools or techniques you employ to enhance engagement.

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What role does data play in your activation strategies?

Highlight the importance of data in informing decisions and shaping strategies. Provide examples of data types you utilize and how they inform your recommendations, showcasing an analytical mindset.

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Can you explain a successful collaboration experience with cross-functional teams?

Sharing a narrative about working with diverse teams to achieve a common goal can be impactful. Describe your role, the dynamics between teams, and how collaboration led to improved strategic execution.

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How do you keep up with industry trends in advertising?

In your answer, emphasize sources of information you follow, such as industry news, conferences, or digital courses, showing your commitment to staying current in the fast-evolving advertising landscape.

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What methods do you use to analyze customer insights?

Share methodologies you use for gathering and analyzing customer insights, such as surveys, focus groups, or analytics tools, and how you translate these insights into actionable strategies.

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Why do you want to work for Google as a Global Activation Associate?

In your answer, express your passion for the role and how Google's reputation for innovation and impact aligns with your career aspirations. Mention specific aspects of the company culture or projects that excite you.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Take Risks
Collaboration over Competition
Growth & Learning
Transparent & Candid
Customer-Centric
Social Impact Driven
Rapid Growth
Passion for Exploration
Dare to be Different
Reward & Recognition
Friends Outside of Work
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Bias Training
Employee Resource Groups
401K Matching
Paternity Leave
Maternity Leave
Some Meals Provided
Social Gatherings
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Full-time, on-site
DATE POSTED
November 30, 2024

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