Implementation Analyst

As an Implementation Analyst at Greene King, your primary responsibilities include managing the implementation of tagging and data layer elements across our digital estate, ensuring data quality for analytics and business reporting, and supporting the A/B testing process. You'll create and maintain best practices while communicating effectively with both technical and non-technical stakeholders to facilitate information flow.

To qualify for the Implementation Analyst role at Greene King, candidates should have experience in analytics implementation, web analysis, or web development. Familiarity with Google Tag Manager and analytics tools like Google Analytics (GA4) is essential. Knowledge of web technologies, as well as hands-on experience with A/B testing tools, will be a plus!

In your role as Implementation Analyst at Greene King, you'll utilize tools such as Google Tag Manager for tag management, Google Analytics (GA4) for performance measurement, and A/B testing tools like Optimizely to conduct experiments aimed at optimizing user experience and conversion rates.

The Implementation Analyst position at Greene King is a hybrid role, which means you will work from our Burton office 1 to 2 days a week while having the flexibility to work from home for the remainder of your schedule. This setup allows for a balance between team collaboration and personal productivity.

As an Implementation Analyst at Greene King, you can expect a competitive salary along with a rich benefits package that includes 33 days of holiday (with the chance to buy more), discounts at our brands, life assurance, and access to mental health support services. We prioritize your well-being and professional development, offering opportunities to further your career within our esteemed organization.

Highlight your practical experience with Google Tag Manager, explaining specific projects you've worked on where you set up tags, triggers, and data layers. Discuss the challenges you faced and how you overcame them, while emphasizing the importance of data accuracy in business reporting.

Discuss the processes you have established to check and validate the data after implementation. Talk about specific tools or methods you use to monitor data flows and identify discrepancies, including any proactive measures taken to audit existing tags and track changes over time.

Provide examples of A/B tests you have conducted, detailing how you developed hypotheses, set up experiments, and analyzed results. Emphasize your ability to interpret data and make data-driven recommendations to improve performance based on your findings.

Describe your approach to demystifying technical concepts for non-technical stakeholders, such as using analogies, visual aids, or simplified language. Give examples of instances where this skill was crucial for project success, ensuring collaboration across diverse teams.

Articulate the purpose of data layers in the context of web and mobile analytics, describing their role in enhancing data collection and tracking. Discuss your experience in developing and managing data layers, as well as any best practices you follow.

Share your strategies for prioritization, such as assessing project urgency, impact, and deadlines. Discuss specific tools or methods you use to keep track of tasks, manage workflows effectively, and ensure timely delivery of implementations.

Speak openly about challenges such as integration issues, stakeholder alignment, or data discrepancies. Highlight how you addressed these challenges, focusing on your problem-solving skills and the importance of communication and collaboration.

Outline some established best practices you adhere to, such as maintaining consistent naming conventions, documenting your implementations, and regularly reviewing tags for optimization. Emphasize the significance of having a structured approach to tagging for ongoing success.

Discuss your process for identifying key stakeholders, understanding their needs, and maintaining open lines of communication. Share examples of how you have successfully built relationships and addressed stakeholders' concerns in your previous roles.

If applicable, describe your experience with mobile app analytics tracking, including the specific tools and methodologies used. Speak about the unique challenges presented by mobile tracking and how you have successfully navigated them to ensure accurate data collection.