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Implementation Analyst

Company Description

As a an Implementation Analyst you will own the tagging and datalayer implementation roadmap in terms of longer term strategy and short term operations and process across the GK central digital team. This covers all website and mobile app assets across the estate.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Job Description

Please note this is a hybrid role and you will be required to work from our Burton office 1 to 2 days a week

Your role as Implementation Analyst.

Creating a robust and effective process for the implementation and usage of tagging and data layer elements

  • Defining data layer requirements and working with developers to implement it across our digital estate
  • Implementation, debugging and troubleshooting of analytics and marketing tags
  • Own the data quality of tagging and data layer implementations to ensure robust and accurate business reporting and analysis
  • Development and maintenance of tagging best practices
  • Communicating tracking requirements to both technical and non-technical stakeholders
  • Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels
  • End-to-end delivery of AB testing process, including hypotheses creation, test implementation and post-test analysis
  • Business partnering with digital product owners
  • Leading the relationship with a third party digital agency

What you'll need.....

  • Experience working as an Analytics Implementation specialist, Digital Analyst, Web Analyst or Web Developer
  • Experience working with Tag Management System, ideally Google Tag Manager
  • Experience using analytics tools such as Google Analytics (GA4), Firebase or similar
  • Knowledge of Web Technologies such as HTML, CSS and JavaScript
  • Experience of Mobile App tracking and measurement would be an advantage
  • Hands on experience using A/B Testing tools (Optimizely or similar)
  • Excellent written and verbal communication skills, with the ability to explain complex and technical concepts to non-specialists.
  • Experience working in a fast-paced, multi-brand environment.
  • Strong experience in stakeholder management at various levels of the organisation

 

#LI-AP1

Additional Information

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

  • 33 days Holiday (including bank holidays) – With the opportunity to buy an additional 5 days!
  • Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
  • Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
  • Refer a friend – Who do you know who could be interested in a new role? When they are placed, you earn a bonus for referring them!
  • Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
  • Life Assurance – Up to 4 times your salary!
  • Discounted Dental & Health Insurance
  • Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
  • The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
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CEO of Greene King
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Nick Mackenzie
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Average salary estimate

$50000 / YEARLY (est.)
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$40000K
$60000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Implementation Analyst, Greene King

Are you ready to take your career to the next level? Greene King, the leading pub company and brewer in the UK, is on the lookout for an Implementation Analyst to join our vibrant team at Sunrise House in Burton upon Trent. In this exciting hybrid role, you'll be at the forefront of our digital journey, owning the tagging and data layer implementation roadmap across our numerous digital assets, including websites and mobile apps. You'll play a vital role in defining data layer requirements and collaborating with developers to ensure seamless execution. If you’re passionate about analytics and thrive in a fast-paced environment, this role is for you! You'll be tasked with troubleshooting analytics and marketing tags while ensuring data quality for robust reporting and analysis. Your creativity will shine as you support A/B testing aligned with our business goals, while your communication skills will help bridge the gap between technical and non-technical stakeholders. With a commitment to the British pub experience deeply ingrained in our culture, Greene King offers an opportunity to be at the heart of our mission to pour happiness into lives. If you have experience as a Digital Analyst or Web Developer and are knowledgeable in Google Tag Manager, analytics tools, and web technologies, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Implementation Analyst Role at Greene King
What are the main responsibilities of the Implementation Analyst at Greene King?

As an Implementation Analyst at Greene King, your primary responsibilities include managing the implementation of tagging and data layer elements across our digital estate, ensuring data quality for analytics and business reporting, and supporting the A/B testing process. You'll create and maintain best practices while communicating effectively with both technical and non-technical stakeholders to facilitate information flow.

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What qualifications are required for the Implementation Analyst role at Greene King?

To qualify for the Implementation Analyst role at Greene King, candidates should have experience in analytics implementation, web analysis, or web development. Familiarity with Google Tag Manager and analytics tools like Google Analytics (GA4) is essential. Knowledge of web technologies, as well as hands-on experience with A/B testing tools, will be a plus!

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What tools will I be working with as an Implementation Analyst at Greene King?

In your role as Implementation Analyst at Greene King, you'll utilize tools such as Google Tag Manager for tag management, Google Analytics (GA4) for performance measurement, and A/B testing tools like Optimizely to conduct experiments aimed at optimizing user experience and conversion rates.

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Is the Implementation Analyst position at Greene King a remote job?

The Implementation Analyst position at Greene King is a hybrid role, which means you will work from our Burton office 1 to 2 days a week while having the flexibility to work from home for the remainder of your schedule. This setup allows for a balance between team collaboration and personal productivity.

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What benefits can I expect as an Implementation Analyst at Greene King?

As an Implementation Analyst at Greene King, you can expect a competitive salary along with a rich benefits package that includes 33 days of holiday (with the chance to buy more), discounts at our brands, life assurance, and access to mental health support services. We prioritize your well-being and professional development, offering opportunities to further your career within our esteemed organization.

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Common Interview Questions for Implementation Analyst
Can you describe your experience with Google Tag Manager?

Highlight your practical experience with Google Tag Manager, explaining specific projects you've worked on where you set up tags, triggers, and data layers. Discuss the challenges you faced and how you overcame them, while emphasizing the importance of data accuracy in business reporting.

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How do you ensure data quality in your implementations?

Discuss the processes you have established to check and validate the data after implementation. Talk about specific tools or methods you use to monitor data flows and identify discrepancies, including any proactive measures taken to audit existing tags and track changes over time.

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What experience do you have with A/B testing?

Provide examples of A/B tests you have conducted, detailing how you developed hypotheses, set up experiments, and analyzed results. Emphasize your ability to interpret data and make data-driven recommendations to improve performance based on your findings.

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How do you communicate technical information to non-technical stakeholders?

Describe your approach to demystifying technical concepts for non-technical stakeholders, such as using analogies, visual aids, or simplified language. Give examples of instances where this skill was crucial for project success, ensuring collaboration across diverse teams.

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Can you explain your understanding of data layers?

Articulate the purpose of data layers in the context of web and mobile analytics, describing their role in enhancing data collection and tracking. Discuss your experience in developing and managing data layers, as well as any best practices you follow.

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How do you prioritize tasks in a fast-paced environment?

Share your strategies for prioritization, such as assessing project urgency, impact, and deadlines. Discuss specific tools or methods you use to keep track of tasks, manage workflows effectively, and ensure timely delivery of implementations.

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What challenges have you faced when implementing analytics solutions?

Speak openly about challenges such as integration issues, stakeholder alignment, or data discrepancies. Highlight how you addressed these challenges, focusing on your problem-solving skills and the importance of communication and collaboration.

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What are some best practices you follow when implementing tagging solutions?

Outline some established best practices you adhere to, such as maintaining consistent naming conventions, documenting your implementations, and regularly reviewing tags for optimization. Emphasize the significance of having a structured approach to tagging for ongoing success.

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How do you approach stakeholder management?

Discuss your process for identifying key stakeholders, understanding their needs, and maintaining open lines of communication. Share examples of how you have successfully built relationships and addressed stakeholders' concerns in your previous roles.

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What experience do you have with mobile app tracking?

If applicable, describe your experience with mobile app analytics tracking, including the specific tools and methodologies used. Speak about the unique challenges presented by mobile tracking and how you have successfully navigated them to ensure accurate data collection.

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This King may be Greene, but some of ales served in its pubs are golden. Greene King is a leading pub company and brewer in the UK with more than 2,500 drinking and eating establishments. Its estate includes more than 1,400 leased and tenanted pub...

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DATE POSTED
January 15, 2025

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