Growth Marketing Manager

Playa Vista, CA (Hybrid 2x a week)

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company's mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit www.honest.com.

Our Mission

We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all. 

The Role

The Honest Company has kicked off a search for a Growth Marketing Manager! In this role, you’ll assist with day-to-day campaign strategy & optimization across the Honest baby portfolio to drive traffic and customer acquisition across our media channels. This person will execute innovative content strategies to reach our customers where they’re consuming media, while supporting campaign objectives, strategies and KPIs. If you know what types of ads will create thumb-stopping content, this role is for you!

What you’ll do:

• Optimize ads across all paid media channels (inclusive of, but not limited to Search, Paid Social, Affiliate, Display & Video) to a hit range of KPIs from DR customer acquisition to upper-funnel brand awareness and demand generation, all optimized to maximize media efficiency
• Lead ongoing testing and optimization across channels (paid search copy, image assets, video content, audience segmentation, landing pages, etc.) and manage internal feedback loop
• Lead media campaigns internally, connecting with cross-functional teams to request, compile and create advertising assets for all areas of the funnel
• Ensure the timely communication of sales, promotions, campaign launches and business objectives to external agencies
• Partner with the Brand Marketing and Retail teams to develop strategies and campaigns that drive profitable sales and revenue across all of our channels
• Research and develop content that is relevant, on-trend and that will generate high engagement and CTR
• Work with our affiliate agency to develop and execute new tests, partners and strategies to grow channel while maintaining ROI
• Use landing page testing, creative testing, and other A/B testing to improve conversion and performance

You’ll love this job if you’re:

• Data-driven. You’re all about maximizing efficiency while maintaining a high ROAS.
• A content queen or king! You’re constantly coming up with new ad ideas to test & iterate on. 
• Highly organized and methodical. You have a keen eye for detail.
• Results oriented. Your problem-solving skills are unparalleled and you love to exceed goals.
• Self-directed and fast-moving. You’re known to operate with passion, urgency, focus, and discipline.
• A team player with a positive attitude. You’re comfortable working independently as well as influencing cross-functional teams.
• Adaptable and ambitious. You will enthusiastically take on other assignments as needed to support your team!

What you’ll need:

• Bachelor's degree 
• 5+ years of experience in relevant fields (growth, performance and/or digital marketing) for an e-commerce or CPG company
• Proven track record of running full funnel media campaigns to generate awareness, increase traffic and drive conversion
• Deep knowledge of industry trends, platform trends and competitive positioning 
• Comfortable in Google Analytics and Tableau
• Experience with Facebook Ads Manager, TikTok Ads Manager and Google Ads a plus

Compensation:

The pay range for this role is $90,000 - $124,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.

Benefits & Perks

We offer a competitive benefits package including comprehensive health and wellness coverage, 401k with company match, wellness incentives including a monthly fitness reimbursement and onsite fitness classes, options for education reimbursement, and a discount on all products. We value work-life balance and offer a generous and flexible vacation policy. Thinking about adding little ones to your family? Honest offers generous maternity and paternity leave. We love the furry kids too and offer pet insurance so your companions are well taken care of.

California Privacy Rights Notice for Californian Job Applicants and Prospective Talent

Effective Date: January 1, 2020

Under the California Consumer Privacy Act of 2018 (“CCPA”), The Honest Company, Inc. (“Honest” or “us” or “we”) is required to inform California residents who are our job applicants or prospective talent (together “job applicants” or “you”) about the categories of personal information we may collect about you and the purposes for which we use this information. Click here if you are a California resident to read disclosures required by the CCPA. Note this notice applies only to personal information that is subject to the CCPA. 

Categories of Personal Information We Collect. We may collect the following categories of personal information about our job applicants, who are California residents:

• Name
• Signature
• Social Security Number
• Email and mailing address
• Telephone number
• Education
• Employment history

How We Use Job Applicants' Personal Data.  We use and disclose the personal information we collect for our business purposes. These business purposes include, without limitation:

• Processing evaluating your application to determine your qualifications for the role to which you’ve applied, and communicating with you about your application, including to check references or your background, and communicate with you about other jobs that may interest you.
• Other business purposes as identified in the CCPA, which include:
• Auditing related to our interactions with you; 
• Legal compliance
• Detecting and protecting against security incidents, fraud, and illegal activity;
• Debugging;
• Performing services for us, such as analytics;
• Internal research for technological improvement; and
• Internal operations.

Other Interactions with The Honest Company. More information about our privacy practices can be found in our Privacy Policy, which is incorporated herein by reference.

Contact Us.  For questions or concerns about our Privacy Policy, please contact us at privacy@honest.com.