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PMG is hiring: SEM Lead in Dallas

We are PMG Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.We're seeking innovative problem solvers to join our growing Paid Search Marketing (SEM) team in which you can own the SEM strategy and implement the strategy for our clients while continuing to innovate and forge a path within the SEM channel. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.Our team thinks about search marketing with a unique lens, finding new ways to solve old problems and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.Responsibilities• Responsible for the strategy of our clients’ SEM and Shopping activities across multiple engines/platforms• Ensuring proper integration of SEM and Shopping within PMG’s wider services to maximize results and service experience for our clients• Overseeing the performance, analyze trends to see threats and opportunities, and working with the team to optimize programs to improve results• Identifying growth opportunities, presenting ideas to clients, and working with the team to implement• Implementing initiatives to ensure client’s goals are met while overseeing execution of daily account management tactics• Creating and fostering key partner relationships so PMG is always at the forefront of tools and opportunities• Communicating strategy and campaign updates to clients via weekly calls, emails and in-person meetings, including to top client executives• Supporting strategic relationships on the client-side; engaging in high level business and strategy conversations to ensure SEM and Shopping is helping to drive their business forward• Developing overarching account strategy and ensuring day-to-day projects drive toward it• Managing media mix and monitoring performance, ensuring client deliverables and goals are being metSkills & Experience• 10+ years of related work experience• Bachelor’s Degree or equivalent work experience• High level of emotional intelligence• Strong verbal and written communication skills• Strong team player• Strong analytical skills with proficiency in Microsoft ExcelWhat We Offer• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.• Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.• Parental Leave: We provide paid parental leave to support your family during important life events.• Retirement Plans: Plan for your future with our competitive 401(k) matching program.• Fertility and Family Support: Access fertility benefits for all team members and their spouses.• Pet Insurance: Protect your pet's health and your finances.• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.• Annual Bonus: All employees are eligible for an annual bonus.• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.What Sets Us ApartBeing part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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What You Should Know About PMG is hiring: SEM Lead in Dallas, PMG

PMG is on the lookout for an SEM Lead to join our dynamic Paid Search Marketing team in the vibrant city of Dallas, TX. Recognized as one of Ad Age's Best Places to Work for nine consecutive years and a Fast Company Best Workplace for Innovators since 2022, PMG is all about inspiring brands and individuals to unlock their full potential. As an SEM Lead at PMG, you'll have the chance to take the reins on our clients' SEM strategies, working with an array of impressive brands like Apple and Nike across multiple platforms. We're searching for individuals who live and breathe SEM, thrive on solving challenges creatively, and are eager to shape the future of digital marketing. In this role, you'll not only develop strategies and oversee the integration of SEM within PMG's services but also analyze performance trends to identify growth opportunities. You'll be communicating directly with clients, presenting ideas, and ensuring their goals are met through effective execution. With over 900 team members globally, PMG fosters a collaborative environment where innovation flourishes, and every voice matters. Plus, we offer generous perks ranging from professional development opportunities to paid parental leave and even pet insurance. If you are looking for a role where you can drive change and be part of a community that values inclusion and agility, then the SEM Lead position at PMG is the opportunity you’ve been waiting for.

Frequently Asked Questions (FAQs) for PMG is hiring: SEM Lead in Dallas Role at PMG
What are the main responsibilities of an SEM Lead at PMG?

As an SEM Lead at PMG, your primary responsibilities include developing and implementing strategic SEM activities for clients, analyzing performance trends, integrating SEM strategies with wider services, and communicating updates directly with clients. Your role is paramount in driving results and ensuring that client objectives are met.

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What qualifications are required for the SEM Lead position at PMG?

To qualify for the SEM Lead position at PMG, candidates should possess a minimum of 10 years of related work experience and a Bachelor’s Degree or equivalent. Strong analytical skills, emotional intelligence, and proficiency in Microsoft Excel are also essential for this role to effectively manage and optimize SEM campaigns.

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How does PMG support the professional development of its SEM Lead?

PMG offers robust professional development opportunities, including mentorship programs and learning resources to help you grow as an SEM Lead. You'll have access to training sessions and tools to refine your skills, ensuring you are always at the cutting edge of the industry.

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What companies does PMG work with as an SEM Lead?

As an SEM Lead at PMG, you'll have the chance to work with ambitious brands such as Apple, Nike, and Sephora. This role offers the unique opportunity to collaborate with prestigious clients on innovative strategies that can drive significant impact across their marketing efforts.

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What benefits does PMG offer to its SEM Lead employees?

PMG provides a comprehensive benefits package for its SEM Lead employees, which includes generous PTO, paid parental leave, a competitive 401(k) matching program, pet insurance, and even annual bonuses. These benefits reflect PMG's commitment to supporting its employees' overall well-being and work-life balance.

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Common Interview Questions for PMG is hiring: SEM Lead in Dallas
Can you explain your experience with SEM strategy development?

When addressing your experience with SEM strategy development, highlight specific campaigns you've managed, the results achieved, and your approach to integrating SEM within broader marketing campaigns.

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How do you stay updated with the latest SEM trends?

Demonstrate your commitment to staying current by discussing industry publications, online courses, webinars, and communities you engage with to continuously enhance your SEM knowledge and skills.

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Describe a successful SEM campaign you've run. What steps did you take to achieve its success?

Share details about the campaign objectives, strategies employed, metrics used to measure success, and adjustments made during the campaign to drive effective results.

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What tools do you use for SEM management and analysis?

Mention specific tools you've utilized for keyword research, performance tracking, and analytics, such as Google Ads, SEMrush, or clear dashboards that help visualize data and inform decisions.

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How do you approach optimizing SEM campaigns?

Explain your method for optimization, such as A/B testing, regular performance reviews, budgeting adjustments, and how you interpret data to make strategic shifts.

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How do you communicate SEM strategies to clients?

Discuss your communication style for conveying strategies to clients, emphasizing clear reporting, regular check-ins, and presenting data-driven insights in an understandable way.

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What role does emotional intelligence play in managing client relationships?

Discuss how emotional intelligence allows you to understand client needs, manage expectations, and foster strong rapport, leading to more effective partnerships.

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Can you give an example of how you've identified growth opportunities in SEM?

Share a specific instance where you analyzed campaign performance, recognized a gap or opportunity, and took action to leverage that for greater client results.

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What challenges have you faced in SEM, and how did you overcome them?

Reflect on a specific challenge, whether it was competition, technical issues, or client expectations, and describe the approach you took to navigate through those hurdles.

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Why do you want to work at PMG as an SEM Lead?

Express what attracts you to PMG’s culture, mission, or values, and how you see yourself contributing to the team and achieving both personal and company goals.

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Full-time, on-site
DATE POSTED
December 12, 2024

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