Regional Sales Manager

A Regional Sales Manager at Guayakí is responsible for leading a team of Area Sales Leaders to execute the brand's commercial strategy. Key responsibilities include driving sales volume, conducting performance reviews, and ensuring adherence to brand standards across the Distribution Partner Network. The RSM also plays a vital role in training, recruiting talent, and strategic business planning, making this role pivotal to Guayakí's growth.

To qualify as a Regional Sales Manager at Guayakí, you'll need a bachelor’s degree or at least 5 to 7 years of related experience in the CPG beverage industry. Strong leadership skills, excellent communication abilities, and a proven track record in sales performance are essential. Additionally, familiarity with Direct Store Delivery (DSD) distribution, data analytics, and Microsoft tools are important assets for candidates.

As a Regional Sales Manager, you are not just driving sales but also embodying Guayakí's mission of Market Driven Regeneration™. Your leadership in building diverse teams and fostering collaboration reflects our core values. By mentoring your team and engaging with the community, you play a crucial role in inspiring others to uphold Guayakí's vision of a better world through yerba mate culture.

The Regional Sales Manager role at Guayakí entails approximately 40% travel, primarily field-based for three days a week, while the remaining two days can be dedicated to working from a home office. This travel is essential for market visits and maintaining robust relationships with distribution partners and customers, allowing RSMs to effectively implement strategies and support in-store execution.

Guayakí provides ample opportunities for professional growth and development for its Regional Sales Managers. This includes access to continuous training, participation in workshops, and engagement with industry best practices. Additionally, Guayakí’s emphasis on a collaborative culture ensures that RSMs receive support from peers and leadership, fostering an environment where learning and innovation are encouraged.

In my role as a Regional Sales Manager, I adopt a participative leadership style. I believe in empowering my team members by encouraging open communication and collaboration. My focus is on mentorship, helping individuals realize their potential while driving sales success collectively.

To ensure the execution of brand standards in-store, I prioritize regular market visits and provide continuous training sessions for my teams. By actively participating in sales meetings and conducting audits, I can identify areas for improvement and offer constructive feedback to my team.

Tracking KPIs effectively requires a combination of data analytics and hands-on management. I utilize dashboards to monitor sales performance and routinely conduct reviews with my team to assess results against targets, guiding our strategic planning discussions.

First and foremost, I would analyze the situation by reviewing sales data and gathering input from my team. We would then devise action plans collaboratively to address the challenges, offering additional training or resources if needed to help them achieve targets moving forward.

Absolutely! In my previous role, I developed a business plan that focused on increasing product visibility in key retail locations. By aligning with distribution partners on promotional activities and utilizing data to target the right segments, we achieved a 25% increase in market share within six months.

Coaching and training are integral parts of my role. I prefer a hands-on approach, often conducting role-playing exercises, providing real-time feedback, and celebrating small wins. This creates a positive learning environment and empowers team members to build confidence in their selling skills.

I rely on a mix of quantitative data analysis and qualitative insights from team discussions. By staying attuned to industry reports, customer feedback, and competitor strategies, I can identify emerging trends and adapt our sales tactics to meet changing market demands.

During challenging times, I believe in transparent communication and clear goal-setting. I emphasize a team-oriented approach to leverage each member's strengths and keep spirits high, often incorporating fun contests or recognition programs to boost morale and encourage a positive outlook.

I have extensive experience developing sales training materials by collaborating with marketing and training departments. By creating engaging, interactive content and ensuring it aligns with our brand standards, I can effectively equip my team with the necessary tools to drive sales.

I am passionate about working at Guayakí because of its commitment to sustainability, community, and cultural regeneration through yerba mate. Joining a team that values collaboration and innovation while making a positive impact in the world aligns perfectly with my personal and professional values.