National Account Senior Manager, Amazon

As a National Account Senior Manager at GE Appliances, you will be responsible for executing and achieving sales and margin growth targets for our Amazon account. This includes managing a comprehensive product catalog, driving traffic to listings, and improving conversion metrics. Additionally, you will develop pricing strategies, promotional plans, and oversee media budgets. Collaboration with internal teams is crucial to identify opportunities for growth and implementation of effective efficiency initiatives, making this role central to maximizing our success with Amazon.

To qualify for the National Account Senior Manager position at GE Appliances, candidates should possess a Bachelor’s degree and a minimum of 7 years of relevant experience in areas such as eCommerce sales, account management, or customer-facing marketing. A strong analytical mindset, proficiency in Excel for data analysis, and the ability to thrive in fast-paced environments are essential. Familiarity with platforms like Vendor Central and advertising strategies on Amazon would be beneficial, making you a strong fit for the role.

Successful National Account Senior Managers at GE Appliances need exceptional relationship-building skills, both internally and externally. In addition to having deep analytical abilities to interpret performance data, strong communication and negotiation skills are vital. Candidates should also be adept at synthesizing financial, marketing, and operational data into actionable insights and be comfortable working collaboratively with diverse teams and contributing to Joint Business Plans.

Preferred candidates for the National Account Senior Manager position at GE Appliances will ideally have experience in managing and scaling brands on Amazon, including knowledge of promotional and advertising strategies. Previous work with advertising agencies, as well as familiarity with tools like Salsify and Stackline, will also be advantageous in navigating the eCommerce landscape and driving measurable growth through strategic initiatives.

At GE Appliances, our company culture is centered around our people and their ideas. With our Zero Distance philosophy, we encourage an inclusive environment where everyone feels valued, connected, and empowered. For the National Account Senior Manager role, this atmosphere enables collaboration and fosters innovation as we aim for continuous improvement. We believe in flexible work arrangements that balance the needs of both the business and our employees, ensuring that all voices can contribute to our mission of creating possibilities together.

Discuss your previous roles where you directly managed eCommerce accounts, highlighting your success in growing sales, optimizing listings, and improving customer experience metrics. It's important to showcase quantifiable achievements such as percentage growth in sales, customer feedback improvements, or successful promotions that you executed.

Focus on specific tactics you employed, such as keyword optimization, utilizing high-quality images, and crafting compelling product descriptions. Mention any tools or software you’ve used to analyze performance data, and highlight any successful marketing campaigns you've developed that resulted in increased visibility and sales.

Explain your experience with relationship management, emphasizing your ability to communicate effectively with clients and internal teams. Share examples of how you have developed Joint Business Plans, navigated business reviews, and aligned marketing strategies that benefited both your company and the partner platform.

Be prepared to share the context of the promotion, its objectives, and how you executed it. Include metrics that demonstrate its success and what you learned throughout the process that could inform future promotions—focusing on things like increased traffic, conversion rates, or revenue growth.

Mention proficiency in tools such as Excel, Google Analytics, or any specific eCommerce analytics software. Talk about how you used these tools to extract insights from sales data or customer feedback to improve performance, enhance strategies, and ultimately meet sales goals.

Discuss your time management skills and how you identify urgent tasks versus long-term projects. Share your techniques for maintaining organization, such as creating to-do lists, using project management software, or setting specific performance targets for each account.

Highlight specific instances where customer feedback led to actionable changes. This could include product adjustments, service enhancements, or changes in marketing strategies that positively impacted customer satisfaction and ultimately sales outcomes.

Discuss key performance indicators like sales revenue, conversion rate, customer traffic, advertising cost of sales (ACoS), and return on advertising spend (ROAS). Explain how tracking these metrics helps inform decisions and strategies to boost account performance.

Share your methods for staying informed, such as following industry blogs, participating in forums, attending trade shows, or leveraging social media. Reflect on how applying this information has helped you adapt and innovate in your approach to account management.

Articulate your understanding of GE Appliances' unique value proposition, including its commitment to innovation and quality. Discuss how the company's culture of collaboration and customer focus aligns with your goals and insights into what makes GE Appliances successful.