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Visual Merchandiser - job 4 of 17

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: expected base salary range is $17.05 - $20.33 hourly**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

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$35364K
$42312K

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What You Should Know About Visual Merchandiser, H&M Group

As a Visual Merchandiser at H&M in Columbus, OH, you’re in a prime position to influence how customers experience our brand every day! In this dynamic role, you’ll be responsible for creating an inspiring and attractive shopping environment through effective visual displays that align with our brand guidelines. You’ll use your trend awareness to provide insights and feedback to your team, helping elevate their visual and commercial skills. Collaboration with the Store Management and Area Visual Manager is key, as you’ll be organizing work tasks and ensuring up-to-date campaign launches. Every day is different; you might find yourself restyling mannequins one day and analyzing sales reports the next. Your mission is to implement visual standards that drive customer engagement and sales, while training and coaching your colleagues to enhance their own skills. In this fast-paced environment, your creativity and proactive nature will shine as you stay updated on fashion trends, translating them into actionable strategies that resonate with our customers. Plus, at H&M, we value diversity and encourage you to express your unique style while fostering a positive and inclusive workplace that supports your career growth. Join us and be part of a revolutionary retail experience where your ideas can truly make an impact!

Frequently Asked Questions (FAQs) for Visual Merchandiser Role at H&M Group
What are the primary responsibilities of a Visual Merchandiser at H&M?

As a Visual Merchandiser at H&M, you will be responsible for executing visual and commercial standards to enhance the customer experience in-store. This includes styling displays based on fashion trends, collaborating with the Store Management on store activation plans, and coaching team members on the latest visual techniques. Your role also involves analyzing sales performance and utilizing insights to improve customer engagement and drive sales.

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What qualifications are required for the Visual Merchandiser position at H&M?

To thrive as a Visual Merchandiser at H&M, candidates should possess a keen eye for fashion and trends, alongside strong communication and leadership skills. It’s essential to have experience in visual merchandising and a solid understanding of commercial practices. Adaptability and creativity are key traits needed to succeed in this dynamic environment, as well as the ability to work collaboratively with various teams.

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How does H&M support the growth of its Visual Merchandisers?

H&M is committed to the professional development of its Visual Merchandisers by offering extensive training and upskilling opportunities. You’ll have access to resources for coaching your team while learning from experienced colleagues. H&M promotes from within and values diverse backgrounds, ensuring that every employee can forge a career path aligned with their aspirations.

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What benefits can Visual Merchandisers expect when working at H&M?

As a Visual Merchandiser at H&M, you can expect a competitive salary and a comprehensive benefits package that includes health coverage, retirement plans, and employee discounts on multiple H&M brands. The company also offers wellness programs, vacation pay, and promotes a healthy work-life balance, making it a great place to grow both personally and professionally.

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What is H&M's approach to diversity and inclusion for Visual Merchandisers?

Diversity and inclusion are core values at H&M, and we strive to create an equitable workplace for everyone. Visual Merchandisers are encouraged to bring their authentic selves to work, fostering a collaborative environment rich with diverse perspectives and experiences. H&M actively seeks to support underrepresented groups, ensuring everyone has equal opportunities for success.

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Common Interview Questions for Visual Merchandiser
Can you describe your experience with visual merchandising?

In answering this question, detail your previous roles where you’ve applied visual merchandising techniques. Focus on specific examples where you increased customer engagement or sales through your displays, demonstrating how your approach aligns with H&M's standards and values.

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How do you stay informed about current fashion trends?

Discuss your methods for keeping abreast of fashion trends, such as following industry leaders, attending fashion shows, or leveraging social media platforms. Emphasize how your trend awareness can influence purchasing decisions in your role at H&M and how it can help shape store displays.

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How would you handle a team member struggling with visual merchandising tasks?

Illustrate your coaching skills by explaining techniques you might use to support the team member. Discuss the importance of constructive feedback and practical demonstrations, aligning your approach with H&M's values of teamwork and inclusion.

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Can you give an example of how you used sales data to improve merchandising displays?

Provide a specific instance where you've analyzed sales data to adjust merchandise displays effectively. Detail how this resulted in improved sales or enhanced customer experience, showcasing your analytical capabilities and strategic thinking.

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What do you think contributes to a successful customer experience in retail?

Emphasize the importance of aligning merchandising with customer needs and preferences. Discuss how a visually appealing store set-up can create an inviting atmosphere and enhance customer engagement at H&M.

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How do you collaborate with other departments within the store?

Describe your approach to cross-functional collaboration, emphasizing the importance of aligning visual standards with product management and sales teams. Discuss how regular communication can enhance overall store performance.

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What steps would you take to execute a new store layout effectively?

Outline a structured approach to implementing a new layout, focusing on planning, testing, and feedback. This could include how you would collaborate with the Store Management to ensure a smooth transition aligned with H&M's visual guidelines.

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How do you ensure that display maintenance remains a priority?

Demonstrate your understanding of maintaining displays by discussing specific routines or checklists you might use. Emphasize the impact of consistent display upkeep on customer perception and sales.

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How would you prioritize tasks on a busy sales day?

Illustrate your time management skills by discussing how you would assess which tasks are urgent and necessary to enhance customer experience while maintaining visual standards in the store.

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Why do you want to work as a Visual Merchandiser at H&M?

Craft a response that highlights your personal connection to the brand, excitement for the role, and alignment with H&M's values and mission. Express your passion for fashion and how you believe your skills can add value to the team.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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DATE POSTED
April 20, 2025

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