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ASSISTANT BRAND MANAGER - MARKETING

Description

Assistant Brand Manager - Marketing (Hybrid)


About Us:
 

Join Hartz, where our love for pets drives everything we do. With over 95 years of commitment to pet care excellence, we are a trusted household name across the United States.  Innovation is at the heart of our mission as we continuously strive to provide products that nurture the special bond between pets and their owners, ensuring they experience nothing but Unconditional Love.


As leaders in the pet care industry, we are dedicated to pioneering advancements that enhance the well-being of pets, leading to happier, healthier, and longer lives.  Our success is fueled by the passion and dedication of our diverse team members, who bring their unique perspectives and talents to every aspect of our work.


We are committed to cultivating an inclusive and supportive work environment where individuals from all backgrounds and identities are valued and empowered to thrive.  At Hartz, your contributions matter, whether collaborating in the office or embracing the flexibility of a hybrid work arrangement.  Together, we empower our employees and furry companions to make a meaningful impact within our company and beyond.  Join us in shaping the future of pet care and experience the joy of making a difference, one pet at a time.


What We Offer …

  • Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
  • Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
  • Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
  • Generous Paid Time Off: Enjoy up to 34 paid days off annually, plus additional paid leaves. 
  • Paid Parental Leave & Insurance: Company-paid parental leave, along with Life & Disability Insurance.
  • Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health Assistance program (EAP).
  • Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
  • Employee Perks: Volunteer opportunities, fun employee events, and more!

The Role …


We seek an enthusiastic and creative Marketing professional with a strong background in administration, who is eager to enhance their knowledge and skills in Brand Marketing. In this role, you will assist the Brand Management Team in the development and execution of marketing and innovation/renovation plans that deliver sales, market share, and profit growth targets for their category. Additionally, you will support the daily management of the business in areas of forecasting, new item development, graphics and packaging improvement, consumer communication/support and sku/inventory management.  

This is a full-time non-exempt hourly position and is located at our Secaucus, NJ corporate headquarters, with the flexibility to work a hybrid schedule. 


Your Responsibilities …

  • Pull retail sales and shipment data and analyze in-store/eCommerce trends to help the Brand Management team in the identification and development of new products, product improvements, packaging improvements, and line extensions.
  • Work with the Brand Management team to develop P&L’s for new items/existing items to evaluate the pricing/cost/trade support changes.
  • Monitor and analyze sales performance key drivers (POS based and internal shipments).
  • Provide support to forecast volume by analyzing retail and sales data and work through S&OP process in conjunction with Sales, Operations Planning and other parties as appropriate.
  • Assist in S.K.U. portfolio management for the category and inventory working closely with cross functional teams.
  • Collaborate in the development of materials that execute consumer market research studies.
  • Analyze and summarize results of market research and POS data. 
  • Contribute to the creation of eCommerce content for new items, enhance existing content, and support the development and implementation of eCommerce marketing initiatives.
  • Coordinate the approval of packaging design and marketing materials.
  • Maintain  knowledge of key competitive activity, new products, product improvements, and market/channel trends within the category to keep competitive. Maintain basic understanding of overall pet care/market trends shaping the industry.
  • Assist in the development and management of the annual plan/budget and sales to achieve P&L objectives.
  • Help maintain IRI database integrity for the category. 

Requirements


You’ll Need …

  • Minimum of 3 years’ experience in a senior marketing support role; Bachelor’s degree in Marketing, Business or a related field preferred 
  • 2+ years of Brand Marketing related experience in a consumer-packaged goods company
  • Experience distributing products through traditional channels (including grocery, mass and drug); specialty retail channel experience a plus
  • Ability to manage multiple projects concurrently
  • Strong written & verbal communication skills
  • Proficiency in Microsoft Office Suite programs


If you’re looking to take the next step in your career with a company that values your potential, we’d love to hear from you!
 Hartz is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age or any other characteristic protected by law.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About ASSISTANT BRAND MANAGER - MARKETING, Hartz Mountain

If you're ready to take your career to the next level, Miami Marketing has a fantastic opportunity for you! As an Assistant Brand Manager - Marketing at Hartz, located in the vibrant Secaucus, New Jersey, you'll join a passionate team dedicated to enhancing the lives of pets and their owners. Hartz is a trusted name in the pet care industry, driven by innovation and a profound commitment to quality. In this hybrid role, you'll flex your marketing muscles by collaborating with the Brand Management Team to create and implement effective marketing strategies that drive sales and market share. Your analytical skills will shine as you dive into retail sales data and eCommerce trends, helping identify new product opportunities and improve existing offerings. You’ll be involved in budgeting processes, SKU management, and even assist in crafting compelling consumer communications. Plus, your creativity will play a vital role in developing engaging eCommerce content! Hartz prides itself on its inclusive and pet-friendly culture, so be ready to bring your furry friends to work. With competitive compensation, excellent benefits including generous paid time off, and opportunities for career growth, this position is perfect for a motivated marketing professional eager to contribute to the pet care revolution. Join Hartz and help us create a world where every pet receives the love and care they deserve.

Frequently Asked Questions (FAQs) for ASSISTANT BRAND MANAGER - MARKETING Role at Hartz Mountain
What are the primary responsibilities of the Assistant Brand Manager - Marketing at Hartz?

The Assistant Brand Manager - Marketing at Hartz is responsible for supporting the Brand Management Team in developing and executing marketing strategies that enhance sales and market share. Key duties include analyzing retail sales data, assisting in new product developments, coordinating packaging approvals, and creating eCommerce content. This role is integral in managing the SKU portfolio and contributing to market research assessments.

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What qualifications do I need for the Assistant Brand Manager - Marketing position at Hartz?

To qualify for the Assistant Brand Manager - Marketing position at Hartz, candidates should possess a bachelor's degree in Marketing, Business, or a related field, with a minimum of 3 years of experience in a marketing support role. Additionally, 2+ years in Brand Marketing within a consumer-packaged goods company and strong communication skills are essential for success in this role.

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What kind of work environment can I expect as an Assistant Brand Manager - Marketing at Hartz?

As an Assistant Brand Manager - Marketing at Hartz, you can expect a dynamic and supportive workspace that values inclusivity and creativity. The company offers a hybrid work schedule, allowing flexibility to work both remotely and in-office, while fostering a pet-friendly culture that encourages employees to bring their pets to work. It’s an environment that thrives on collaboration and innovation!

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What growth opportunities does Hartz offer for an Assistant Brand Manager - Marketing?

Hartz is committed to the professional development of its employees, offering opportunities such as tuition reimbursement and various learning programs. As an Assistant Brand Manager - Marketing, you’ll gain valuable experience and skills that can pave the way for advancement within the company, particularly in areas of brand development, marketing strategy, and product innovations.

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How does Hartz support work-life balance for the Assistant Brand Manager - Marketing role?

Hartz promotes a healthy work-life balance through its hybrid work schedule, generous paid time off, and flexibility for employees, allowing them to enjoy personal time while pursuing their professional responsibilities. With a culture focused on well-being and inclusivity, Hartz understands the importance of maintaining a fulfilling life beyond work.

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Common Interview Questions for ASSISTANT BRAND MANAGER - MARKETING
How have you contributed to brand marketing success in your previous roles?

In answering this question, focus on specific projects you led or were involved in that resulted in increased brand awareness or sales. Quantify your impact with metrics when possible, illustrating your marketing acumen and strategic thinking.

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Can you describe a challenging project you managed and how you overcame obstacles?

Discuss a specific challenging project in detail and explain the obstacles you faced. Highlight your problem-solving skills, teamwork, and the strategies you employed to navigate the complexities, showcasing your ability to remain resilient and effective under pressure.

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What tools and techniques do you use for market analysis?

Point out the analytical tools and methodologies you are familiar with, such as using trade data from IRI or Nielsen for segment analysis. Discuss how you leverage eCommerce data, consumer insights, and competitive analysis to inform marketing strategies and decisions.

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How do you prioritize tasks when managing multiple marketing projects?

Explain your approach to prioritization, which could include using project management tools, setting clear deadlines, and maintaining open communication with team members. Share an example of how this approach led to successful project outcomes in your previous roles.

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What experience do you have with digital marketing and eCommerce strategies?

Discuss your familiarity with digital marketing channels such as social media, email marketing, and online advertising. Highlight any specific eCommerce initiatives you’ve worked on, explaining the measurable results you achieved and how they contributed to brand growth.

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How do you stay updated with trends in brand marketing and the pet care industry?

Talk about your proactive approach to staying informed, including following industry publications, attending webinars, participating in professional groups, and networking with peers. This shows your dedication to continuous learning and relevance in the field.

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Describe a successful marketing campaign you were part of from concept to execution.

Walk through a campaign you worked on, detailing your role and responsibilities, how you collaborated with others, and the creative or analytical steps you took. Discuss the outcomes and any adjustments made along the way to optimize results.

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How do you measure the success of a marketing initiative?

Illustrate your capabilities in tracking and evaluating marketing initiatives using KPIs and analytics. Share specific examples of how you’ve measured success through sales growth, engagement metrics, or customer feedback, indicating your ability to ensure marketing effectiveness.

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What role does feedback play in your approach to brand management?

Explain that you view feedback as a crucial aspect of brand management that drives improvement. Discuss how you actively seek feedback from consumers and colleagues, describe how you’ve implemented it in the past, and how it shaped your marketing strategies.

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Why do you want to work as an Assistant Brand Manager - Marketing at Hartz?

Express your genuine passion for both marketing and animal welfare, aligning your career goals with Hartz's mission. Articulate how you can contribute to the brand's values and goals, and emphasize your excitement about being part of such a reputable company within the pet care industry.

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🐾 For more than 95 years, Hartz has been solely focused on providing pet care products that give pets the Unconditional Love that they give us. Our Vision is to become the leading pet care company by creating a world where every pet is loved un...

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Full-time, hybrid
DATE POSTED
April 4, 2025

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