Creative Strategist

A Creative Strategist at UGC Factory is responsible for developing innovative ad content strategies that include writing scripts, creating visual hooks, and tapping into trends using AI and data-backed insights. Additionally, the role entails leading weekly client kickoff calls to outline UGC campaigns, coordinating with creators and editors to produce content based on these strategies, and actively participating in team meetings. This is a dynamic position focusing on both creativity and strategic planning.

To qualify for the Creative Strategist position at UGC Factory, candidates must possess agency experience and have strong skills in scripting and storyboarding. Being well-versed in social media engagement, particularly on platforms like Twitter, Instagram, and TikTok, is essential. Experience with video editing and familiarity with project management tools such as Slack, ClickUp, Airtable, and Notion are highly preferred to succeed in this role.

As a Creative Strategist at UGC Factory, you will enjoy a choose-your-own work schedule that promotes a healthy work-life balance. This flexibility allows you to manage your time effectively while meeting project deadlines. Moreover, with the structured support of a remote team, you can tailor your hours to maximize productivity and creativity.

UGC Factory is committed to your professional development as a Creative Strategist. The company offers various training and growth opportunities tailored to enhance your skills in content strategy and digital marketing. You’ll also be able to learn from experienced team members, allowing you to expand your knowledge and excel in your role while also contributing to exciting projects for a diverse range of clients.

UGC Factory fosters a creative environment for Creative Strategists by promoting collaboration and open communication within the team. Regular brainstorming sessions and weekly meetings ensure that ideas flow freely, and team feedback is encouraged. The company's commitment to flexibility allows strategists to explore creative approaches without rigid constraints, encouraging a lively and innovative atmosphere fundamental to producing compelling content.

To develop a campaign strategy as a Creative Strategist, start by thoroughly understanding the client’s brand and audience. Analyze previous campaigns and gather insightful data to identify trends. Use this information to draft creative angles and scripts that resonate with the target audience, while ensuring clear communication of their brand message through compelling narratives.

For project management and collaboration, I typically utilize tools such as ClickUp or Airtable for tracking tasks and deadlines, Slack for team communication, and Notion for organizing ideas and maintaining documentation. This suite of tools allows for transparency and efficiency in managing projects and collaborating with team members effectively.

In my previous roles, I have gained experience in scripting by creating concise and engaging narratives tailored to specific audiences. I also have practical knowledge in storyboarding, which involves visualizing the flow of a campaign to ensure coherence and clarity. This experience has helped me to manage projects from inception to delivery effectively.

To stay updated with the latest trends in social media, I follow industry leaders, subscribe to marketing newsletters, and actively engage with communities on platforms like Twitter and Instagram. I also analyze trending content to understand what resonates with audiences, and I regularly experiment with different content styles to adapt and innovate my strategies.

One successful UGC campaign I managed involved collaborating with influencers to create authentic content that showcased our client's products. By tapping into the influencers' unique voices and understanding their audience, the campaign saw significant engagement and increased sales, proving the value of genuine user-generated content.

To ensure client retention, I prioritize understanding each client's goals and maintaining clear communication throughout the project. Regular updates and feedback loops help build trust and keep clients engaged. Additionally, I analyze campaign performances and provide clients with insights to demonstrate the value of our strategies, reinforcing their partnership with us.

Balancing creativity with data-driven decision-making involves blending innovative ideas with actionable insights from data analysis. I use data to identify trends and focal points, informing my creative approach while allowing flexibility to explore new concepts. By integrating both creativity and analytics, I can develop more effective and impactful campaigns.

When managing a team of creators and editors, I adopt a collaborative leadership style. I serve as a guide, ensuring everyone is aligned with the creative vision while encouraging input and feedback. Delegating tasks based on individual strengths, I ensure each team member feels valued, fostering a stimulating environment that leads to successful content creation.

I measure the success of a campaign by analyzing performance metrics such as engagement rates, conversion rates, and return on investment (ROI). Additionally, I gather qualitative feedback from clients and audiences to assess overall satisfaction. This comprehensive evaluation allows me to refine future strategies and align better with client objectives.

If a client is not satisfied with campaign results, I would first listen to their concerns and assess specific issues. I would then analyze the campaign data to identify areas for improvement. By holding a constructive feedback session, I aim to propose actionable changes or alternative strategies, reinforcing our commitment to their success and maintaining open lines of communication.