Growth_Manager, Offline Marketing Q4 2024

As a Growth Manager specializing in Offline Marketing at Havenly, your key responsibilities will revolve around managing direct mail campaigns, supporting CTV and OOH marketing efforts, and maintaining strong relationships with our agency partners. You will analyze campaign results, optimize audience lists for direct mail, and collaborate closely with the Creative team to ensure alignment with our brand identity.

To be considered for the Growth Manager position at Havenly, you should have 3-5+ years of experience in offline marketing, particularly in direct mail or media like TV and audio. A bachelor's degree is required, and familiarity with consumer businesses and performance marketing KPIs will be beneficial. A proactive mindset and strong organizational skills are essential for managing the multiple projects this role entails.

To demonstrate your fit for the Growth Manager role at Havenly, showcase your experience with offline marketing campaigns, specifically highlighting any successful direct mail or media projects you’ve managed. Discuss your analytical skills and how you’ve used data to inform marketing strategies. Additionally, emphasize your ability to manage vendor relationships and collaborate with creative teams to achieve impactful results.

Essential tools and skills for a Growth Manager in Offline Marketing at Havenly include expertise in marketing analytics tools for performance assessment, project management software for overseeing campaigns, and a solid understanding of offline marketing channels. Familiarity with budget management and reporting processes is also crucial, along with excellent communication and relationship-building abilities. Experience in additional paid channels, like paid social or display, can be a great advantage!

The work culture at Havenly for a Growth Manager in Offline Marketing is dynamic, collaborative, and inclusive. We value diversity and encourage all our team members to bring their authentic selves to work. Being part of the Havenly team means you'll be in a fast-paced environment where learning and growth are prioritized, and where your insights and creativity will play a key role in shaping our marketing efforts.

When answering this question, detail your previous roles involved in direct mail, outlining specific campaigns you've managed. Highlight how you tracked performance metrics and adjusted strategies based on insights drawn from the data.

To effectively answer this question, share your project management techniques, such as using tools for task prioritization. Talk about how you communicate with your team to manage expectations and ensure that deadlines are met.

In your response, discuss the techniques you employ to measure campaign effectiveness, including setting KPIs prior to launch, using analytics software post-campaign, and gathering vendor insights to evaluate comprehensive performance.

Share a detailed case study of a successful offline marketing campaign, explaining your role, the strategies you implemented, the outcomes, and how you measured success. This allows you to showcase your skills and results-driven approach.

Talk about your collaborative process with creative teams by emphasizing open communication, constructive feedback, and aligning on campaign goals to ensure that creative outputs meet brand standards while driving performance.

In your answer, define what performance marketing KPIs are and provide examples such as conversion rates, customer acquisition cost, and return on marketing investment. Explain how you have used these metrics to inform your marketing strategies.

Discuss your experience with data segmentation and how you analyze customer behavior to optimize audience lists for direct mail. Mention the criteria you consider when selecting the ideal audiences for targeted campaigns.

Outline your strategies for staying informed about marketing trends, such as following industry publications, networking with peers, and attending workshops or webinars. Share how this knowledge influences your marketing strategies and decisions.

Provide a clear example of a challenge you faced during a marketing project, focusing on the problem-solving strategies you employed. Highlight your ability to adapt, learn from the situation, and implement solutions effectively.

In your answer, connect your passion for marketing and home design with Havenly’s mission. Share what about the company’s values resonates with you and how you believe your skills align with their goals for growth.