Performance Marketing Analyst

As a Performance Marketing Analyst at Havenly Brands, your primary responsibilities include conducting marketing analytics, incrementality testing across various channels, and developing impactful recommendations based on data insights. You'll work alongside the Senior Director of Growth to optimize budgets, enhance customer acquisition strategies, and drive long-term growth by analyzing marketing effectiveness.

Candidates for the Performance Marketing Analyst role at Havenly Brands should have at least 3 years of experience in marketing analytics, a strong foundation in financial modeling, and skills in using data to inform business decisions. A bachelor's degree in a data-intensive field is preferred, and familiarity with marketing measurement methodologies will be beneficial.

The Performance Marketing Analyst plays a crucial role in Havenly Brands' growth strategy by delivering actionable insights that drive customer acquisition and retention. By analyzing key performance indicators like Customer Acquisition Cost (CAC) and Lifetime Value (LTV), you will help refine marketing efforts and optimize ROI across all promotional channels.

Success in the Performance Marketing Analyst position at Havenly Brands requires a mix of analytical prowess, attention to detail, and exceptional communication skills. You must be comfortable working with various data platforms and capable of presenting findings clearly to stakeholders while being proactive in prioritizing marketing projects that create maximum impact.

Yes, the Performance Marketing Analyst position at Havenly Brands is primarily located in Denver, New York, or Dallas, but we are open to remote candidates as well. We believe in fostering a flexible work environment that allows for collaboration across geographies.

When discussing your experience with marketing analytics tools, be specific. Mention the tools you’ve used, like Google Analytics or Looker, and discuss how you leveraged them in past roles to draw insights and drive marketing decisions.

To effectively measure the success of a marketing campaign, describe your methodology, including defining clear KPIs at the start and using data analytics to evaluate performance against those metrics post-campaign.

Explain your process for incrementality testing by outlining how you set up control and test groups, the metrics you focus on, and how you interpret the results to inform future marketing decisions.

Share a compelling story that highlights your analytical process, the insights you uncovered, and how you communicated those findings to stakeholders, leading to a significant change in marketing strategy.

Talk about your techniques for prioritizing tasks, such as using frameworks like the Eisenhower Matrix or Lean methodologies, and illustrate with an example from your experience where this approach produced results.

Discuss key metrics such as Customer Acquisition Cost, Lifetime Value, and Return on Advertising Spend. Explain why these metrics are crucial for making informed marketing decisions.

Describe your dedication to continuous learning through webinars, online courses, and industry publications. Mention specific resources you follow to stay abreast of new trends and technologies.

Share details of past experiences where you worked closely with teams from various departments, emphasizing the importance of communication and collaboration in achieving common goals.

Provide a clear explanation of last touch attribution, including its advantages and limitations, and discuss how it impacts marketing budget allocation decisions.

Talk about strategies you employ when faced with ambiguity, such as focusing on qualitative insights, conducting sensitivity analyses, or seeking stakeholder input to clarify objectives.