Sales Development Representative - job 1 of 2

The Sales Development Representative at Heidi plays a crucial role in generating leads and supporting the sales team. They focus on conducting cold outreach activities, including cold calls and emails, to identify potential clients interested in our clinical AI products. Their responsibilities also include maintaining a lead database in HubSpot and performing product demonstrations to engage prospects more effectively.

To succeed as a Sales Development Representative at Heidi, candidates should have at least 1-2 years of experience in B2B or B2C sales, preferably in a healthcare setting. Familiarity with cold outreach methods, CRM systems like HubSpot, and a strong sales acumen are essential. Additionally, a self-starter attitude, excellent relationship-building skills, and the ability to work autonomously are essential to thrive in this position.

Heidi supports Sales Development Representatives by providing a collaborative environment with access to a world-class team of engineers and designers. We invest in personal development, offering a generous budget for training and learning opportunities. Additionally, our flexible work arrangements and additional paid days off promote a healthy work-life balance, allowing our team members to thrive.

Heidi boasts a unique company culture that emphasizes collaboration, creativity, and a commitment to improving healthcare. As a Sales Development Representative, you’ll be surrounded by talented individuals who share the same passion for making a difference. We encourage setting ambitious goals and foster an environment where bold thinking is celebrated and resources are provided to achieve success.

A Sales Development Representative at Heidi has excellent growth opportunities, both within the sales team and across the company. With a focus on performance and impact, successful individuals can expect to fast-track their careers, potentially moving into more advanced sales roles or other operational positions. Additionally, becoming an equity holder provides further incentive for long-term engagement and progression.

Heidi is an exciting place for Sales Development Representatives due to its innovative approach to healthcare technology and our flat hierarchy that prioritizes truth over rank. The chance to work in a hybrid environment, coupled with wellness initiatives and extra perks, ensures that team members feel valued. Plus, the opportunity to make a global impact while enjoying a supportive and dynamic work culture makes Heidi stand out.

Heidi utilizes HubSpot as its primary CRM system for sales operations, which helps Sales Development Representatives efficiently manage leads and track outreach efforts. Additionally, we leverage social media platforms like LinkedIn and Facebook to connect with potential clients, enabling our team to reach diverse healthcare groups effectively.

When preparing for this question, outline a few actionable methods such as cold calling, emailing targeted lists, and leveraging social media. Highlight your familiarity with tools like CRM software and how you utilize data to identify promising prospects. Remember to demonstrate how you adapt your approach based on the healthcare niche.

Discuss specific strategies for overcoming objections, such as actively listening, empathizing with the client’s concerns, and providing informed responses that address their needs. Provide examples of past experiences where you successfully turned objections into opportunities, showcasing your interpersonal skills and resilience.

Be specific about your experience with CRM systems like HubSpot, detailing how you've used them to track leads, manage follow-ups, and analyze sales performance. Discuss any training or knowledge you've gained and express your readiness to learn and adapt to Heidi's use of the platform.

When answering this question, highlight techniques such as research on the potential client prior to the call, creating a strong opening statement, and asking open-ended questions to engage them. Sharing a memorable cold call experience can help demonstrate your approach in real situations.

Explain how you employ prioritization methods, such as the Eisenhower Matrix or setting daily goals, to manage your workload. Mention tools or methods you use to stay organized, and provide examples of how this has helped you meet deadlines and targets in past roles.

Illustrate your understanding of the healthcare AI landscape, discussing recent advancements in technology, its application in clinical settings, and emerging trends. Showing your knowledge about the competitive landscape can bolster your case for wanting to contribute to Heidi's mission.

Discuss the importance of genuine rapport and trust-building in sales, highlighting techniques such as personalized communication, listening attentively to clients, and following up regularly. Providing examples of past successful relationships formed through your efforts can reinforce your answer.

Sharing personal motivations, such as achieving sales goals, enjoying competition, or having a passion for the product you’re selling can resonate with interviewers. Convey your drive and ambition while relating it to how you align with Heidi's mission and values.

This question requires you to express your passion for healthtech and its impact. Discuss the innovative nature of Heidi’s product and its potential to enhance patient care. By aligning your own professional values with the mission of Heidi, you’ll show genuine interest in the role and the company.

Provide a detailed account of a successful sales experience, focusing on the process you used from start to finish, highlighting specific challenges you faced and how you overcame them. Discuss the results you achieved, and use metrics if possible to showcase your effectiveness.