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Account Based Marketing (ABM) Manager – Automotive (LOA Coverage)

Company Description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: 3-months with potential to extend to 6 or 9 months.
Work set up: Remote

Our client in the global professional services industry is looking for an Account Based Marketing Manager to play a pivotal role within the team, focusing on driving strategic marketing campaigns for two–three top-tier accounts within the automotive sector. Working in collaboration with the Senior ABM Manager, the ABM Manager will be responsible for strategy development, campaign execution, and stakeholder management to support account growth objectives. This role will require close collaboration with ABM agencies and internal teams to create tailored, client-centric campaigns and align with pre-existing "Always-On" ABM initiatives.

What you will do:

  • Build and maintain strong relationships with account leadership teams.
  • Act as a trusted marketing advisor, balancing strategic guidance with managing urgent requirements.
  • Collaborate with the Senior ABM Manager and ABM agencies to design and execute strategic, client-focused marketing plans.
  • Develop narratives and campaign plans that align with client needs while showcasing the company’s offerings.
  • Support critical deals within allocated accounts.
  • Lead the creation and implementation of marketing campaigns tailored to client experiences.
  • Ensure delivery mechanisms are well-defined and campaigns drive account growth and enhance ABM team objectives.
  • Monitor, report, and evolve campaign performance using metrics defined by the ABM team.
  • Align campaign adjustments with strategic direction and client feedback to optimize effectiveness.

Qualifications

  • Proven experience in managing senior stakeholders.
  • Expertise in developing and delivering ABM campaigns beyond standard digital marketing tactics.
  • Strong background in marketing campaign management and execution.
  • Demonstrated client-centric approach in strategic planning.
  • Solid understanding of ABM methodologies and marketing technologies.
  • Strong communication, collaboration, and interpersonal skills.
  • Analytical skills to leverage data and insights effectively.
  • Proactive mindset with innovative ideas to enhance ABM strategies.
  • Preferred: Bilingual proficiency, particularly in French.        

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Average salary estimate

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What You Should Know About Account Based Marketing (ABM) Manager – Automotive (LOA Coverage), HelloKindred

Are you ready to take on an exciting challenge as an Account Based Marketing (ABM) Manager in the automotive sector? Join HelloKindred, a leader in connecting talent with flexible marketing opportunities, and be a part of a dynamic team that makes a difference. In this remote role, you will work closely with two to three top-tier accounts in the automotive industry, driving strategic marketing campaigns that enhance account growth. You will collaborate with the Senior ABM Manager to craft tailored campaigns while building strong relationships with account leadership teams. Your ability to serve as a trusted marketing advisor will be key, as you balance strategic guidance with immediate marketing needs. Your creativity will shine as you develop compelling narratives and marketing plans that align with client expectations, showcasing HelloKindred’s offerings in the best light. Monitoring and evolving campaign performance through data-driven insights will be essential to maximize effectiveness and strengthen the ABM team’s objectives. This is a fantastic opportunity for someone who has a proven background in delivering successful ABM campaigns and is eager to contribute to innovative strategies. With a strong focus on collaboration and stakeholder management, this role promises to be fulfilling and impactful. Your proactivity, alongside a solid understanding of ABM methodologies, will empower you to enhance customer experiences while driving results. This is more than just a job; it’s a chance to make work accessible and improve lives. Ready to take the leap?

Frequently Asked Questions (FAQs) for Account Based Marketing (ABM) Manager – Automotive (LOA Coverage) Role at HelloKindred
What are the primary responsibilities of an Account Based Marketing Manager at HelloKindred?

As an Account Based Marketing Manager at HelloKindred, you will be actively involved in developing and executing strategic marketing campaigns for key accounts in the automotive sector. Your responsibilities include building strong relationships with account leadership, collaborating with internal teams and ABM agencies, and creating tailored marketing plans that align with client needs. You will also monitor campaign performance and align it with strategic objectives to ensure effectiveness.

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What qualifications are needed to apply for the Account Based Marketing Manager position at HelloKindred?

To be considered for the Account Based Marketing Manager role at HelloKindred, candidates should have proven experience in managing senior stakeholders and executing successful ABM campaigns. A strong background in marketing campaign management, a client-centric approach, and analytical skills to leverage data effectively are crucial. Bilingual proficiency, particularly in French, is preferred.

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What is the work setup for the Account Based Marketing Manager position at HelloKindred?

The Account Based Marketing Manager position at HelloKindred is fully remote. This setup allows you the flexibility to work from anywhere while you engage with top-tier accounts in the automotive sector and collaborate with your team through digital communication tools.

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How long is the contract for the Account Based Marketing Manager role at HelloKindred?

The anticipated contract for the Account Based Marketing Manager position at HelloKindred is initially for 3 months, with the potential to extend to 6 or even 9 months, depending on the performance and needs of the team.

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What skills are most important for success as an Account Based Marketing Manager at HelloKindred?

Success as an Account Based Marketing Manager at HelloKindred hinges on strong communication and interpersonal skills, a solid understanding of ABM methodologies, and the ability to create client-centric marketing strategies. A proactive mindset and innovative thinking are also crucial for driving campaign effectiveness and enhancing ABM strategies.

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How does HelloKindred support employee growth and development for the ABM Manager role?

HelloKindred is committed to employee growth and development. As an Account Based Marketing Manager, you will have opportunities to collaborate with experienced professionals, access resources for learning, and participate in initiatives aimed at enhancing your marketing knowledge and skills, all while working in a supportive and innovative environment.

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What kind of marketing campaigns will the ABM Manager at HelloKindred work on?

In your role as an Account Based Marketing Manager at HelloKindred, you will work on strategic marketing campaigns tailored to the unique needs of automotive sector clients. This includes executing initiatives that target specific accounts and enhance client experiences through data-driven strategies and tailored narratives.

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Common Interview Questions for Account Based Marketing (ABM) Manager – Automotive (LOA Coverage)
Can you describe your experience with Account Based Marketing?

In discussing your experience with Account Based Marketing, emphasize specific campaigns you’ve managed, the results achieved, and any unique strategies you implemented. Highlight how your approach was tailored to meet individual client needs and your ability to engage stakeholders.

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How do you approach building relationships with senior stakeholders?

When asked about relationship-building with senior stakeholders, discuss your strategies for establishing trust and your methods for ensuring open and effective communication. Share examples of successful relationships you managed and how they contributed to campaign success.

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What metrics do you consider when evaluating the performance of ABM campaigns?

When discussing metrics for ABM campaigns, mention key performance indicators such as engagement rates, lead conversion rates, and overall ROI. Share how you analyze these metrics to optimize future campaigns and drive growth within accounts.

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How do you tailor marketing strategies for specific accounts?

In your response, explain your process for understanding client needs through research and collaboration. Discuss how you develop customized marketing plans based on insights into client preferences, industry trends, and specific goals.

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Can you give an example of a successful campaign you led in the past?

Prepare to recount a specific campaign you managed, detailing the objectives, your strategy, the execution process, and the outcomes. Highlight what made it successful and what you learned from that experience.

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How do you handle urgent marketing requirements while maintaining strategic focus?

Discuss your time management skills and your approach to prioritizing tasks. Provide examples of how you balanced immediate needs without compromising the overall strategic direction of your campaigns.

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What tools or technologies do you use for ABM, and how do they integrate into your campaigns?

Be prepared to talk about the specific ABM tools and marketing technologies you’re familiar with, their features, and how you leverage them to enhance targeting, tracking, and reporting in your campaigns.

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How do you stay updated on trends in ABM and the automotive industry?

Indicate your commitment to continuous learning by sharing resources you utilize, such as industry publications, webinars, and networking with professionals. Discuss how staying updated allows you to adapt and innovate in your marketing strategies.

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What role does collaboration play in your marketing strategy?

Share your belief in the value of collaboration, citing examples of how working closely with internal teams, ABM agencies, and stakeholders enhanced the effectiveness of your marketing efforts.

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Why do you want to work as an ABM Manager at HelloKindred?

Express your enthusiasm for the opportunity at HelloKindred, emphasizing your alignment with their vision and values. Share what excites you most about the role and how your skills align with their goals in the automotive sector.

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Our mission is simple: to design modern talent solutions that are uncomplicated, flexible and practical.

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DATE POSTED
November 24, 2024

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