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Content Marketing Manager

At Henderson, we're about more than just buildingsWe're about the people, experiences, and potential found inside. We're a company of problem-solvers and innovators known for our technical excellence and ability to come up with out-of-the-box solutions. We love the process of bringing buildings to life. And we're changing the industry by integrating the building design and construction process.As an ESOP, each of our employee-owners are an essential part of our mission to lead the industry in innovation, sustainability, and client experience. With a vision to build a better world, Team Henderson has a people-first culture and diverse portfolio of world-class facilities.It's What We DoWe provide total building system design services across multiple high-growth markets for industry leaders. You'll get to use your talent to work on projects for some of the biggest names in mission-critical, higher education, sports, healthcare, grocery, restaurant, and retail within the sectors we serve in business, community, grocery, health, retail, & venue.It's How We're DifferentWe're about more than just buildings. We're about you. You, and the hundreds of passionate employee-owners who make us who we are. We've always been committed to providing an inclusive workplace where people can bring their full self to work and helps people reach their full potential - both as professionals and individuals. Together, we dream up innovative solutions for industry-wide problems, design spaces that become landmarks, and toast the good life at our happy hours. Take a peek into what makes us different here: https://youtu.be/AIt17t_uJ-A?si=oSMy5zQeUcb_faE3Position Summary: A member of the content marketing team, the Content Marketing Manager is responsible for the management and production of all promotional content for their assigned group of services and solutions. They conduct content audits, prepare content development plans in coordination with corporate marketing, and produce content to include drafting, editing, and publishing with stakeholders. They serve as an advocate for thought leadership as a key promotional element of the company's growth plans. The Content Marketing Manager works closely with sector and corporate marketing to plan and prioritize content production throughout the year to maximize promotional value through owned, earned, and paid channels. They engage and collaborate with assigned subject matter experts to consistently produce insightful and engaging content that highlights key projects, technologies, and talent at Henderson Companies.External Communications & Graphics:• Conducts an annual communications audit for assigned services and solutions and facilitates updates to content strategy as necessary.• Collaborates with sector marketing team to analyze and evaluate the effectiveness of current communications channels and platforms and optimize promotional budget.• Collaborates with sector and corporate marketing teams on marketing plans and production schedules.• Works under the Content Marketing Director to document content strategy and manages the production of all content related to their assigned services and solutions.• Manages website content as assigned to keep website up-to-date on an ongoing basis, tracking trends, analyzing user data, and making recommendations for improvement.Internal Communications:• Collaborates with human resources and content strategists to produce internal communications as assigned.• Collaborates with content strategists on content development and publishing plan for internal communications pieces and channels.• Engages with sector and operations leadership to guide and influence employee communications plans and tactics as assigned.Media & Content Training:• Supports Content Marketing Director in training and education of technical staff and senior level executives in preparation for tradeshow presentations, media interviews, and/or press tours.• Serves as an informed advocate within the company on trends and best practices to utilize content production and publishing to earn influence and drive preference among target audiences.Qualifications:• 6 years of professional communications experience required.• Experience in related industries such as engineering, construction, architecture, or professional services preferred.• Marketing agency experience preferred.• Proven ability to manage production and publishing, including multi-channel communication plans.• Proficiency in writing and editing, with the versatility to tailor messaging for diverse audiences and contexts.• Knowledge of marketing plans and strategies, including video production, social media, digital marketing, and analytics.• High proficiency in Microsoft Office Suite, particularly Word, PowerPoint, and Excel.• Working knowledge of digital publishing platforms (e.g., WordPress, Mailchimp, Sprout Social).• Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator) preferred.• Understanding of the architecture, construction, and engineering (AEC) industries preferred.• Familiarity with target audiences in sectors such as venue/sports, healthcare, retail, corporate, and grocery preferred.• Strong organizational skills with the ability to meet deadlines, manage multiple priorities, and maintain composure under pressure.• Positive and collaborative team player with a proactive mindset.• Effective communicator, capable of engaging with individuals across all levels of the organization and external stakeholders.• Must demonstrate proficiency in all core competencies as described and characterized in this job description.Let's Talk PerksWe take care of our people. As a Henderson employee, you'll enjoy some pretty awesome perks. Trust us, your friends will all have work envy.CultureFlexible Work Hours (Because we all need to balance work and life.)Casual Dress Code (Be yourself, please.)Paid Volunteer Time (We literally pay you to volunteer.)Paid Parental Leave (Because we know both parents deserve to be there for a new child.)Health and Wellness Initiatives (Get Fit and Stay Fit.)Receptive and Forward-Thinking Leadership (Our doors are always open.)Clear Career Path Options (We want you to excel.)BenefitsIndustry-leading 401K match and profit sharing (When the company succeeds, we all share in that success.)Employee Stock Ownership Plan (Yes, our employees are the owners.)Paid Training for Professional Development (We'll pay for the time you take getting better at what you do.)Performance Bonuses (When you do well, we reward you for your work.)Comprehensive and Extensive Insurance (We've got you covered.)Paid Term Life and Disability (We've got your family covered, too.)Health Savings Account & Flexible Spending Accounts (We'll help you take advantage of tax savings.)Paid Time Off and Sick Time off (Take a break. You deserve it!)Financial Wellness & Coaching Program (Financial security makes you a happier team member.)More information can be found here - https://www.hendersonengineers.com/careers/.Henderson Engineers, Inc. and Henderson Building Solutions are EEO Employers/Vet/Disabled and participate in the E-Verify program.Applicants for positions with Henderson Engineers/Henderson Building Solutions must be legally authorized to work in the United States, and verification of eligibility will be required at the time of commencement of employment.All offers will be contingent upon completion of the hiring process including verifications and background checks as required for employment.To all recruitment agencies: Henderson does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of Henderson without a prior written search agreement will be considered unsolicited and the property of Henderson. Please, no phone calls or emails.NOTICE TO CANDIDATES: RECRUITMENT FRAUD ALERTHenderson representatives conduct all email communications exclusively through a company email address that ends with @hendersonengineers.com, @hendersonbuilding.com. We extend offers of employment only after a comprehensive interview process and will never ask you for a payment of any sort nor offer one for any reason. Henderson will not ask any applicant to purchase equipment, nor offer to reimburse any applicant for expenses incurred prior to employment. We will not request personal information until a legitimate offer of employment has been extended. If you suspect a recruitment attempt is fraudulent, you should cease communications. All legitimate job opportunities are posted on our company website's careers page.
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What You Should Know About Content Marketing Manager, Henderson Engineers

At Henderson, we’re more than just a company; we’re a community of innovators and problem-solvers dedicated to transforming the built environment. As a Content Marketing Manager, you'll be the voice behind our diverse projects and initiatives, driving engagement through meaningful content that resonates with our audiences. You’ll collaborate with brilliant minds across various sectors like healthcare, education, and sports, giving you the chance to highlight groundbreaking projects and cutting-edge technology. You'll conduct content audits, strategize effective marketing plans, and produce engaging material that showcases Henderson's potential to lead in innovation and sustainability. This role combines creativity with strategy, allowing you to leverage all forms of media to tell our story and advocate for thought leadership in the industry. At Henderson, we value every employee's contribution; as part of an Employee Stock Ownership Plan (ESOP), you not only share in the success but also in crafting a people-first workplace culture. Whether you’re drafting compelling narratives or collaborating with our sector teams on promotional strategies, your role is pivotal in shaping how we connect with our community and stakeholders. Join us in reimagining building design and construction while cultivating a collaborative environment that fosters personal and professional growth. If you’re ready to take the next step in your career and make a lasting impact, let’s build a better world together at Henderson!

Frequently Asked Questions (FAQs) for Content Marketing Manager Role at Henderson Engineers
What responsibilities does a Content Marketing Manager at Henderson entail?

A Content Marketing Manager at Henderson is responsible for managing the production and strategy of all promotional content. This includes conducting content audits, collaborating with sector marketing teams, and producing engaging materials that highlight key projects and technologies. They work closely to ensure that content aligns with corporate marketing strategies and resonates with target audiences.

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What qualifications are required for the Content Marketing Manager position at Henderson?

To qualify for the Content Marketing Manager role at Henderson, candidates must have at least 6 years of professional communications experience, preferably in related fields like engineering or construction. Strong skills in writing, editing, and managing multi-channel communications are essential, along with proficiency in digital publishing platforms such as WordPress and analytics tools.

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How does the Content Marketing Manager collaborate with other teams at Henderson?

Collaboration is at the heart of the Content Marketing Manager's role at Henderson. The position involves working closely with sector and corporate marketing teams to analyze communication effectiveness, prioritize content production, and create marketing plans that maximize promotional value across various channels.

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What type of content does a Content Marketing Manager produce at Henderson?

The Content Marketing Manager at Henderson produces a diverse range of content, including promotional materials, internal communications, and thought leadership pieces. They engage with subject matter experts to ensure content is insightful, showcases key projects, and effectively communicates the company’s mission and values.

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What makes the Content Marketing Manager position unique at Henderson?

The Content Marketing Manager role at Henderson is unique due to its focus on people-first culture and collaboration. Employees are not just contributors but owners, given Henderson's Employee Stock Ownership Plan. This fosters a meaningful workplace where innovation and individual growth are prioritized alongside professional achievements.

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Common Interview Questions for Content Marketing Manager
Can you describe your experience in content strategy as a Content Marketing Manager?

When answering this question, share specific examples of content strategies you've developed. Highlight how your strategies have met business goals, engaged target audiences, and the metrics used to measure success.

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How do you prioritize content production in a dynamic environment?

Discuss your approach to prioritization, focusing on project management tools and communication strategies. Explain how you collaborate with teams to align on critical deadlines and promotional goals.

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What techniques do you use to adjust content for diverse target audiences?

Mention your research methods for understanding different audiences and how you adapt messaging and tone accordingly. Provide examples of content tailored for specific sectors or demographics.

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What is your experience with digital marketing and analytics?

Talk about specific tools you’ve used for digital marketing and your familiarity with analytics platforms. Discuss how you leverage data to refine content strategies and improve engagement metrics.

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How do you advocate for thought leadership within your content?

Explain your process for identifying trending topics relevant to your industry. Share examples where you've successfully positioned your company as a thought leader through dedicated content efforts.

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How do you stay updated on industry trends that affect your content strategy?

Mention the resources you follow, such as industry publications, webinars, or networking events. Describe how staying informed shapes your content development processes.

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Can you give an example of a successful content campaign you led?

Provide a detailed case study of a successful content campaign, focusing on the objectives, strategies employed, and measurable outcomes achieved. Highlight collaboration and innovation in your approach.

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How do you manage deadlines in a multi-project environment?

Discuss your organizational skills and strategies for managing multiple priorities. Provide an example of a time when you successfully met deadlines while juggling various projects.

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What role do visuals play in your content, and how do you collaborate with graphic designers?

Explain the importance of visuals in content marketing and your approach to creating informative and engaging graphic elements. Discuss your collaboration process with graphic designers to ensure alignment with the overall message.

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Describe how you would handle constructive criticism of your content.

Discuss your mindset towards feedback, emphasizing openness to improvement. Share a specific example where feedback led to a successful content revision or strategy adjustment.

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DATE POSTED
April 23, 2025

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