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Territory Sales Representative - job 1 of 2

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal

 

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2024 total revenues reaching approximately $3.6 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 450+ locations and has about 7,600 employees in North America as of March 31, 2025.

 

Job Purpose

The Territory Sales Representative is to identify, introduce, develop and nurture business relationships with companies and individuals within their designated territory.  The Territory Sales Representative’s goal is to generate and maximize revenue for the branch and the company.  This is an excellent opportunity for motivated self-starters who want to enhance their skills with a company whose reputation speaks for itself.

What you will do...

  • Daily territory management and revenue growth through visits to various customer job sites/offices
  • Develop a networking list of potential clients and consistently contact them through the telephone and internet
  • Develop, plan and organize sales strategies to achieve desired results/goals
  • Maintain and exceed quotas by renting and selling equipment on a consistent basis
  • Identify customer’s needs and react appropriately while understanding the market conditions and local competitors pricing
  • Penetrate customers at the strategic level to diversify customer base to include industrial, traditional and nontraditional accounts
  • Support all team members

Requirements

  • Bachelor's degree in Marketing, Promotions, Advertising Sales or Business Administration preferred
  • Proven track record with 3 to 5 years of outside sales experience within the industrial market and/or heavy equipment industry preferred

Skills

  • Ability to drive/operate multiple types of vehicles and equipment
  • Ability to engage in natural verbal interaction with customers
  • Ability to follow up with customers in a timely manner
  • Able to walk into unfamiliar environments and adjust rapidly to the setting
  • Attention to detail
  • Multi-tasking individual who uses project management skills to accomplish goals
  • Customer service focused
  • Must react to changing business needs
  • Solid and proven computer skill set (knowledge of MS Office is preferred)
  • Works and communicates effectively with all levels of the company

Req #: 62598

Pay Range: $30K - $35K plus uncapped commission & vehicle 

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

 

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

 

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

 

 

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

 

 

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

 

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

 

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.

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CEO of Herc Rentals
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Larry Silber
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Average salary estimate

$32500 / YEARLY (est.)
min
max
$30000K
$35000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Territory Sales Representative, Herc Rentals

At Herc Rentals in Rockledge, Florida, we're on the lookout for a dynamic Territory Sales Representative to join our fantastic team! Founded in 1965, Herc Rentals has established itself as a premier equipment rental supplier with a reputation for excellence and innovation in the industry. As a Territory Sales Representative, you'll be at the forefront of our business success, building relationships and driving revenue in your designated territory. Your day-to-day tasks will involve visiting customer job sites, networking with potential clients, and developing sales strategies to meet and exceed quotas. We are looking for a go-getter who is eager to engage with customers and identify their needs while navigating the competitive landscape. With your experience in outside sales—preferably in the industrial or heavy equipment market—you will thrive in developing a diverse clientele and supporting your team through various sales initiatives. If you're a self-starter with a bachelor's degree in Marketing, Business Administration, or a related field, and you possess strong communication and project management skills, we want to hear from you! Come be a part of Herc Rentals, where we value our employees and provide incredible benefits like medical coverage, 401(k) with company match, and plenty of opportunities to grow your career!

Frequently Asked Questions (FAQs) for Territory Sales Representative Role at Herc Rentals
What are the responsibilities of a Territory Sales Representative at Herc Rentals?

As a Territory Sales Representative at Herc Rentals, your primary responsibilities will revolve around building and nurturing business relationships within your territory. You'll perform daily territory management, engage with clients at job sites, develop sales strategies, and consistently exceed quotas related to renting and selling equipment. The role involves understanding customer needs and adapting to market conditions to drive revenue growth.

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What qualifications do I need to apply for the Territory Sales Representative position at Herc Rentals?

To be considered for the Territory Sales Representative position at Herc Rentals, you should ideally hold a bachelor's degree in Marketing, Business Administration, or a related field. Additionally, a proven track record of 3 to 5 years of outside sales experience within the industrial market or heavy equipment industry is preferred. Strong communication skills and the ability to adapt to changing business needs are crucial for success.

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What skills are important for a Territory Sales Representative at Herc Rentals?

As a Territory Sales Representative at Herc Rentals, essential skills include the ability to operate and drive various types of vehicles and equipment, exceptional verbal interaction capabilities with customers, and strong attention to detail. You should also be proficient in project management, multi-tasking, and possess solid computer skills, particularly in MS Office, to support your sales efforts effectively.

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How does the compensation structure work for a Territory Sales Representative at Herc Rentals?

The compensation for a Territory Sales Representative at Herc Rentals includes a base pay range from $30K to $35K, accompanied by uncapped commission opportunities. The actual salary offered may vary based on qualifications, experience, and fit for the role. Additionally, Herc Rentals provides a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) plans with company matches, and paid time off.

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What is the career progression like for a Territory Sales Representative at Herc Rentals?

At Herc Rentals, the career progression for a Territory Sales Representative can be quite promising. With continuous performance and skill development, you may have opportunities to advance into senior sales roles, management positions, or even specialized roles within the company. Herc Rentals emphasizes employee growth, supported by their commitment to training and tuition reimbursement programs.

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Common Interview Questions for Territory Sales Representative
Can you describe your approach to managing a sales territory effectively?

When answering this question, focus on how you assess territory potential, prioritize client visits, and implement tracking systems to monitor progress. Talk about using customer relationship management tools to maintain engagement and re-evaluating strategies as needed to adapt and optimize your efforts.

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How do you identify customer needs in the equipment rental market?

Discuss how you initiate conversations with clients, listen actively to their challenges, and follow-up with tailored solutions. Provide specific examples of how you've helped previous clients enhance their operations through the right equipment and services.

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What strategies do you use to develop and execute a successful sales plan?

Explain your methodical approach to setting targets, researching competitors, and leveraging market data. Highlight any successful campaigns you've led and how you measured their effectiveness and continued refining your strategy based on outcomes.

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How do you handle objections from potential clients?

Outline your technique for addressing objections by remaining calm, listening to concerns, empathizing with the client, and providing factual data or testimonials that alleviate their doubts. Share a story where your approach successfully converted a skeptical client.

Join Rise to see the full answer
What is your experience with networking and developing client relationships?

Reflect on your history of networking by attending industry events, utilizing social media, and being active in relevant professional groups. Discuss how these relationships have led to referrals or direct business opportunities.

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How do you stay organized and manage your time effectively in sales?

Elaborate on tools you implement for organization, such as calendars, reminders, and task management applications. Share specific techniques you use for prioritizing tasks and ensuring follow-ups are timely.

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Can you give an example of how you've adapted to market changes in your previous roles?

Detail a specific instance when you encountered shifts in market dynamics—whether it was a new competitor or changing customer needs—and how you responded by adjusting your sales strategy, demonstrating your proactive mindset.

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What metrics do you use to measure your success as a Territory Sales Representative?

Discuss key performance indicators such as revenue growth, customer acquisition rates, and customer feedback scores. Sharing how you've improved these metrics in past roles can create a compelling narrative of your achievements.

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Describe a successful sale that you facilitated. What made it successful?

Provide details on a specific sale, including your approach, the relationship you had with the client, and what differentiating factors led to sealing the deal. This shows your practical application of sales techniques.

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What motivates you in a sales role, particularly in equipment rental?

Outline what drives you—be it closing deals, providing excellent customer service, or working towards personal goals. A personal connection to the industry’s mission and its impact on clients can resonate strongly with interviewers.

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DATE POSTED
April 23, 2025

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