CRM Designer

As a CRM Designer at Hertility, your primary responsibility will involve designing visually engaging, responsive email templates that align with our brand guidelines and campaign objectives. You will collaborate with the CRM squad to create impactful customer journeys and optimize designs for improved performance, ensuring mobile responsiveness and accessibility across our communications.

To thrive as a CRM Designer at Hertility, candidates should possess proven experience in email marketing design, showcasing a strong portfolio of responsive designs. Proficiency in design tools such as Adobe Creative Suite and Figma, along with basic HTML/CSS knowledge for email development, is essential. A keen eye for detail and exceptional collaboration skills are also crucial for success in this role.

At Hertility, collaboration is at the heart of our CRM team. As a CRM Designer, you will work closely with the Senior CRM Manager, copywriters, and other team members to ensure all customer communications are cohesive and effective. This teamwork enables you to play a crucial role in shaping the customer journey and enhancing the success of our campaigns.

As a CRM Designer at Hertility, you will use various tools and technologies, primarily design platforms such as Adobe Creative Suite and Figma for crafting email templates and assets. You’ll also apply your knowledge of HTML/CSS to ensure that your designs are functional and effective for email marketing campaigns.

The CRM Designer position at Hertility comes with a number of attractive benefits, including 33 days of paid leave, a company laptop, and a fully remote working environment. You'll enjoy flexible working hours, a robust pension scheme, mental health support, and unique offerings like free fertility services and enhanced parental leave, making this role not only rewarding professionally but also personally.

In answering this question, outline your step-by-step design process, including research on target audiences, sketching initial concepts, iterating designs based on feedback, and testing for responsiveness and performance. Highlight specific examples from your past work that demonstrate your thought process and adaptability.

When discussing key elements of email design, emphasize the importance of clear and engaging visuals, effective use of branding including consistent color schemes and typography, a strong call to action, and ensuring mobile responsiveness. Use specific examples from your experience to illustrate how these elements contribute to higher engagement and conversion rates.

To ensure alignment with a brand's identity, explain your approach toward understanding the brand's mission, values, and audience. Discuss how you reference brand guidelines during the design process and regularly collaborate with stakeholders to incorporate their feedback while maintaining brand consistency across designs.

Demonstrate your openness to feedback by emphasizing the importance of constructive criticism in the design process. Explain specific strategies you utilize to incorporate feedback effectively while maintaining your creative vision, and discuss a time when collaborative feedback significantly improved your work.

Talk about your proficiency in design tools like Adobe Creative Suite and Figma. Describe how these tools enhance your workflow, enable you to create high-quality designs efficiently, and allow seamless collaboration with other team members on projects.

Share a specific example of a challenging project that required creative problem-solving and adaptability. Detail the obstacles you faced, your approach to resolving them, and the positive outcome. Focus on your thought process and what you learned from the experience.

Discuss the various steps you implement to optimize email designs for performance, such as testing for mobile responsiveness, minimizing load times by optimizing images, and A/B testing different design elements to determine effectiveness. Provide concrete examples of how these practices have led to improved email metrics.

Illustrate your commitment to ongoing professional development by sharing how you keep informed about the latest design trends and email marketing strategies, such as attending workshops, participating in webinars, following industry thought leaders, or being an active member of design associations. Highlight any particular sources you find valuable.

In your answer, talk about how you design campaigns with a focus on storytelling, personalized content, and strategic segmentation. Explain how mapping out customer journeys helps you anticipate user needs and emotions, ensuring you craft emails that resonate with them while achieving marketing objectives.

When responding, express your enthusiasm for Hertility’s commitment to improving women’s health and how that aligns with your personal and professional passion. Discuss how you admire the company’s culture and values and how your skills and experiences as a CRM Designer align with their mission, making you a perfect fit for their team.