Digital Marketing Manager- Remote

As a Digital Marketing Manager at Highgate Hotels, you’ll be responsible for crafting and implementing strategic digital marketing campaigns that resonate with our target audience. This includes managing online advertising, SEO optimization, and content creation for various digital platforms. You’ll also analyze campaign performance and use insights to improve future marketing efforts, ensuring all initiatives align with Highgate's sales and marketing goals.

To be considered for the Digital Marketing Manager position at Highgate Hotels, candidates should possess a bachelor’s degree in Marketing, Communications, or a related field. Demonstrable experience in managing digital marketing campaigns, proficiency in SEO tactics, and familiarity with analytics tools are essential. Strong creative skills and a keen understanding of the hospitality industry would be advantageous.

Highgate Hotels distinguishes its digital marketing strategies through innovative and tailored campaigns that leverage our unique insights into market dynamics. Our team utilizes proprietary revenue management tools to inform decision-making and optimize marketing efforts, allowing our branding and messaging to not only connect with our audience but also maximize asset value.

Yes, the Digital Marketing Manager position at Highgate Hotels is remote! We are proud to support talented individuals from various locations, providing the flexibility to work from the comfort of your own home while contributing to our corporate offices located in Irving, TX, as well as London, New York, Dallas, and Seattle.

Analytics is a core component of the Digital Marketing Manager's work at Highgate Hotels. You will use data and analytics tools to evaluate the success of marketing campaigns, understand customer behavior, and identify opportunities for improvement. This data-driven approach helps you tailor strategies effectively and ensures our marketing efforts yield positive results.

When answering this question, it's important to highlight specific tools you've used, such as Google Analytics, AdWords, or SEO tools like SEMrush. Provide examples of how you utilized these platforms to drive successful marketing campaigns, showcasing your analytical skills and results-driven mindset.

In your response, outline the campaign's objectives, strategies you implemented, and the metrics that demonstrate its success. Highlight how your efforts contributed to higher engagement or conversions, providing a clear picture of your impact on the overall marketing goals.

Discuss your approach to professional development, mentioning resources such as industry blogs, webinars, or relevant certifications. Explain how staying updated on trends enables you to adapt strategies that can benefit Highgate Hotels, showcasing your passion for continuous improvement.

Outline a structured approach that includes market research, defining target audiences, identifying key channels, and setting measurable goals. Discuss how you would leverage Highgate’s brand strengths and local market dynamics to create a tailored marketing plan.

Highlight your focus on key performance indicators (KPIs) such as conversion rates, engagement metrics, and ROI. Emphasize the importance of aligning these metrics with Highgate Hotels’ broader business objectives to ensure your marketing efforts yield optimal ROI.

Select a specific challenge and detail the context, your actions to resolve it, and the outcomes. This question aims to reveal your problem-solving skills and resilience, so make sure to emphasize your proactive attitude and strategic thinking.

Discuss how you actively seek and evaluate feedback from different stakeholders, including consumers and team members. Share examples of how you have adjusted campaigns based on insights gathered, demonstrating your commitment to continuous improvement and collaboration.

Share your perspective on creativity as a driving force for differentiation in marketing. Discuss how novel ideas can enhance engagement and consumer connection, and provide examples of how you've integrated creative solutions into your past campaigns.

Explain your time management techniques, like using project management tools or methodologies to keep organized. Provide examples of past situations where your prioritization led to successful project completion, showcasing your ability to thrive under pressure.

Discuss emerging trends such as artificial intelligence, personalized marketing, or the increasing importance of social media. Share your thoughts on how these trends might impact Highgate Hotels' digital marketing strategies and overall brand positioning.