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Highwire Public Relations is hiring: Account Manager, Social Media in Seattle

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone-regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities-can feel safe, celebrated and worthy.We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.Our people-first culture is driven by four core values:Inclusion AlwaysGrowth MindsetTeam EmpowermentFierce DistinctionWe're looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.We are seeking an account manager or senior manager with a passion for social media and digital marketing to join our growing team. In this role, you will manage social media programs and campaigns on behalf of some of the world's biggest technology brands. This hands-on position is suited for someone comfortable operating in a fast-paced environment across multiple accounts with varying stands and styles. You must have strong attention to detail and excel at delivering high-quality content, driving social media strategies, and managing and mentoring a team of digital strategists.The ideal candidate understands that the best social media programs bring the people behind every brand, product and experience together with their audiences. You are committed to unlocking new possibilities for clients from awareness through to conversion and are a curious and eager self-starter.Key Responsibilities• Develop and implement social media strategies for clients that: encompass content, channel, and audience; are aligned to client goals; and demonstrate business impact through insights and analysis• Work as part of integrated PR and digital teams, driving the strategic inclusion of social media across client programs, including but not limited to content development, community management, publishing best practices, channel strategy, insights and analytics, etc.• Manage account teams to ensure seamless delivery of client work, including quality reviews and time/team management• Manage multiple projects and/or accounts with the ability to manage up and down to ensure the team meets deadlines and stays on budget• Production of social-first copy and creative content aligned to individual channel best practices, also including support in copywriting weekly social media calendars where needed• Manage 1-2 direct reports• Build trusting relationships with clients as one of the day-to-day contacts• Support new business efforts for the Agency, including research and pitch developmentRequirements• 5-6 years of client-facing digital experience (social media specialty preferred), with at least one year in an Agency setting• Deep knowledge and understanding of social platforms - primarily LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube - including both organic and paid strategies and capabilities• Baseline knowledge of earned media and marketing tactics (i.e., search, influencer, editorial), and where social media and digital activations can be integrated• Experience with B2B technology, security and digital health brands is a plus• Ability to take initiative to quickly and smartly adjust digital strategy, voice and tone based on client and audience• Experience with social media management, influencer management, analytics tools (bonus points for hands-on experience with Sprinklr, Sprout Social, MuckRack and Brandwatch)• Management experience, both of program strategy/deliverables and direct reports• Passionate about teaching and mentoring team members, working in close collaboration with both digital team leadership and account teams• A finger on the pulse of latest social and digital trendsHighwire Perks• Competitive salary• Merit-based bonuses and promotions• Hybrid work model to suit your schedule and lifestyle• Excellent vacation policy including extended break for summer and winter holiday• Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm• 401K Match• Medical and dental benefits/ FSA• Paid Parental Leave• Commuter Benefit• Home office equipment stipend• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.• Technology reimbursement• Wellness benefit• Donation Match• Mentorship• Monthly recognition programs• Employee referral bonus• New business referral bonus• Quarterly Highwire fun events - Thanksgiving is our favorite holiday• Dog friendly work environment• Extremely supportive, nurturing environment with many opportunities for learning and growth$80,000 - $105,000 a yearSalary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.Apply now and let's explore the possibilities together!Job AlertIf you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal.

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What You Should Know About Highwire Public Relations is hiring: Account Manager, Social Media in Seattle, Highwire Public Relations

Highwire Public Relations is on the lookout for a dynamic Account Manager, Social Media to join their Seattle team! If you have a passion for social media and digital marketing, this is your chance to work with some of the biggest technology brands in the industry. At Highwire, we pride ourselves on our inclusive culture and our commitment to storytelling that drives transformation. As an Account Manager, you will manage social media programs and campaigns for high-growth companies, ensuring that each strategy aligns with client goals while making an impact. This fast-paced role requires a knack for balancing multiple accounts, keen attention to detail, and the ability to deliver high-quality content that resonates with audiences. You'll be collaborating closely with a talented team and mentoring two direct reports, so leadership skills are a must. We’re looking for someone who thrives on personal accountability and has a growth mindset. Ideal candidates will have 5-6 years of experience in a client-facing role, preferably in a digital agency environment, and a deep understanding of social media platforms. At Highwire, we recognize the contributions that every team member makes towards creating exceptional strategies for our clients. So, if you're ready to bring your expertise and big ideas to a supportive and award-winning team, we invite you to apply today and help us redefine the future of tech PR in Seattle!

Frequently Asked Questions (FAQs) for Highwire Public Relations is hiring: Account Manager, Social Media in Seattle Role at Highwire Public Relations
What are the key responsibilities of the Account Manager, Social Media at Highwire Public Relations?

As an Account Manager, Social Media at Highwire Public Relations, your primary responsibilities will include developing and implementing social media strategies that align with client goals and demonstrate business impact. You'll manage account teams, ensure seamless delivery of client work, and produce social-first copy and creative content tailored to each client's needs. Additionally, building trusting relationships with clients will be crucial, as you will serve as one of their day-to-day contacts.

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What qualifications are required for the Account Manager, Social Media position at Highwire Public Relations?

To qualify for the Account Manager, Social Media role at Highwire Public Relations, candidates should have 5-6 years of client-facing digital experience, especially in social media, with at least a year in an Agency setting. A deep knowledge of social media platforms including LinkedIn, Twitter, and Instagram, as well as a solid understanding of both organic and paid strategies, is essential. Management experience and a passion for mentoring team members are also important.

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What skills will the Account Manager, Social Media at Highwire Public Relations need to succeed?

Success in the Account Manager, Social Media role at Highwire Public Relations requires strong attention to detail, excellent communication skills, and the ability to manage various projects simultaneously. Familiarity with social media management and analytics tools will be beneficial. Additionally, being adaptable and able to adjust strategies based on client feedback and audience insights is crucial.

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What makes Highwire Public Relations a unique workplace for the Account Manager, Social Media role?

At Highwire Public Relations, the culture is built on values of inclusion, empowerment, and distinctiveness. The firm provides a supportive, nurturing environment where each employee can thrive and grow. Additionally, with perks like a hybrid work model, extensive vacation policies, and various professional development opportunities, Highwire strives to ensure a fulfilling and engaging work-life balance for employees.

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How does the Account Manager, Social Media contribute to client success at Highwire Public Relations?

The Account Manager, Social Media plays a pivotal role in driving client success by crafting compelling social media strategies that engage audiences and align with clients’ overall goals. By managing social media accounts, developing insightful content, and analyzing performance metrics, you'll not only enhance brand visibility but also help clients foster meaningful relationships with their target audiences.

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Common Interview Questions for Highwire Public Relations is hiring: Account Manager, Social Media in Seattle
Can you describe a successful social media campaign you managed as an Account Manager?

In your response, focus on specifics such as the goals of the campaign, the platforms you utilized, and how you measured success through analytics. Mention any challenges you faced and how you overcame them to demonstrate your problem-solving skills.

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How do you stay updated with the latest social media trends?

Highlight your commitment to continuous learning by discussing the sources you follow—such as industry blogs, webinars, and professional networks. You might also mention any tools you use for monitoring trends and how you apply new insights to your strategies.

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What techniques do you use to manage multiple accounts efficiently?

Discuss your organizational strategies, such as using project management tools, creating content calendars, and prioritizing tasks. Mention how you communicate with clients and teams to ensure all deadlines are met and projects stay on track.

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How do you approach creating content that engages diverse audiences?

Emphasize the importance of understanding your audience's demographics and preferences. Showcase your experience in adapting voice and tone to resonate with different segments while ensuring inclusivity in messaging and content.

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How do you measure the success of social media strategies?

Talk about the key performance indicators (KPIs) you utilize, such as engagement rates, reach, conversion rates, and client satisfaction. Give examples of how you analyze data to make informed decisions and adjustments to campaigns.

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What experience do you have in mentoring and managing a team?

Share your approach to mentorship, including how you provide guidance, foster collaboration, and encourage professional growth among team members. Discuss the impact your leadership has had on team performance.

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Can you provide an example of a time when you successfully adapted a strategy based on client feedback?

Here, detail a specific instance where client feedback led to a revised strategy, focusing on how you implemented changes and the positive outcomes that resulted. This shows your flexibility and client-centric approach.

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What do you believe is the key to building strong client relationships?

Discuss the importance of communication, trust, and reliability. Provide examples of how you have successfully built and maintained client relationships through consistent engagement and delivering results.

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How would you handle a negative comment or crisis on a client's social media platform?

Outline your approach to crisis management, including maintaining professionalism, responding promptly, and developing a plan to address the situation. Highlight your communication skills and ability to think on your feet.

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Why do you want to work as an Account Manager in social media at Highwire Public Relations?

Reflect on what excites you about the role and the agency's mission. Discuss how your values align with Highwire's commitment to diversity and storytelling, and express your enthusiasm for contributing to innovative campaigns.

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Founded in 2008, Highwire PR is a modern high tech communications agency designed for disruptive companies. offering media, digital, and global account management. Highwire PR is located in San Francisco California.

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Full-time, hybrid
DATE POSTED
December 12, 2024

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