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Regional Sales Manager, DSD

THE COMPANY

Back when we started Hint in 2005, our motto was Drink Water, Not Sugar. Our mission to this day is to help people fall in love with water — delicious fruit-infused water — so they can live healthier lives.

Twenty years on, we’ve attracted our share of imitators, but no one has been able to match that touch of true fruit flavor in every bottle of Hint. The craftsmanship we put into creating flavors that fully reflect their fruit origin is unparalleled. And with no sweeteners, no preservatives, and zero calories, is it any wonder our fans have turned Hint into an obsession? 

Today, Hint is sold in over 30,000 stores all over the United States. We feature dozens of amazing flavors — including perennial favorites Blackberry, Watermelon, and Cherry — as well as limited edition smash-ups, exclusive bundles, and 1-liter bottles, all available at drinkhint.com, Amazon, e-Retail account, and major retailers.

THE OPPORTUNITY

Hint is looking for a Regional Sales Manager (RSM) who is passionate about customer relationships and driving growth in the competitive beverage market.  The RSM role at Hint will lead the external distributor partner relationship for their respective region and function as the Company's primary representative for the retailers they represent. While the primary focus is ensuring the achievement of annual revenue and profit targets, this role also involves managing existing businesses and spearheading the development of new business opportunities. Additionally, this person will have a high level of interaction with key customers to ensure customer satisfaction, educate on product line and category developments and trends, as well as maintain a full understanding of key customers’ organizations.

Preferred locations: Long Island, NY

KEY RESPONSIBILITIES

  • Manage and own all retailers within a defined market as well as distributor relationship to ensure plan numbers (revenue) are met or exceeded 
  • Guide the distributor team about which stores to focus on and how to maximize sales in the market / 
  • Develop, track, and ensure that KPI’s are created and maintained to maximize sales throughout all territories
  • Schedule and conduct distributor team meetings to inform and educate Sales Representatives of brand standards to optimize sales performance.
  • Develop and review strategies with Sales Leadership and support or lead execution where needed
  • Use the sales tracker provided by the analytics team to develop improvement initiatives for the market
  • Work with the analytics team to ensure accurate forecasting for Plan numbers
  • Ensure efficient execution of existing and new promotional events and calendars
  • Ensure that all key strategies and objectives are executed as designed
  • In the market working 50% of the time

REQUIRED EXPERIENCE

  • Bachelor’s Degree in Business Administration, Marketing, or related field preferred
  • 5-8 years of experience in sales within a consumer-packaged goods company (beverage preferred).
  • Ability to set, pursue and attain achievable goals, regardless of obstacles or circumstances
  • Demonstrates a high level of customer service
  • Must adapt well to change and have the ability to handle stress
  • Must maintain a professional image at work and in the trade
  • Must be able to plan, pre-sell, and execute store-level promotions
  • Ability to demonstrate proven sales skills

COMPENSATION

  • Base salary of $85,000-100,000, based on territory and experience. Actual salary offered may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
  • Bonus Eligible
  • Car allowance + gas
  • Unlimited vacation after 90 days of employment
  • Sick Days
  • 100% of the employee and dependent healthcare premiums paid for by the company
  • Life insurance/AD&D (company-paid and voluntary)
  • Flexible Spending Accounts
  • 401K (regular and Roth)
  • $150/month health and wellness reimbursement
  • $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
  • Employee Discount on Hint Water

Average salary estimate

$92500 / YEARLY (est.)
min
max
$85000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Regional Sales Manager, DSD, Hint, Inc.

At Hint, we’re on a mission to change the way people think about refreshment with our delicious fruit-infused water. As the Regional Sales Manager (RSM), you’ll play a pivotal role in driving our vision forward by building and nurturing key customer relationships while focusing on achieving growth in the competitive beverage market. This isn’t just about selling; it’s about being the face of Hint in your region, managing distributor partnerships, and ensuring our sweet (well, zero-calorie, unsweetened!) vision gets across to our amazing retailers. Your keen sense for market trends and customer satisfaction will guide your approach, helping you not just to hit those annual revenue targets but to exceed them. By collaborating closely with sales leadership, analytics teams, and distributors, you will be instrumental in strategizing, executing promotional events, and ultimately fostering an environment where Hint can blossom across store shelves. With your experience in consumer-packaged goods, particularly in beverages, you understand the importance of brand positioning and customer education. If you’re someone who thrives on interaction, is adept at navigating market dynamics, and has a customer-centric mindset, then joining us at Hint as a Regional Sales Manager will be a fulfilling and exciting opportunity to leave your mark. Let’s make healthy hydration a delightful experience for everyone!

Frequently Asked Questions (FAQs) for Regional Sales Manager, DSD Role at Hint, Inc.
What are the responsibilities of a Regional Sales Manager at Hint?

A Regional Sales Manager at Hint takes on several key responsibilities that include managing retailer relationships within a specified market, ensuring revenue targets are met, and leading the distributor partner relationship. This role also involves guiding distributor teams to focus on sales strategies, developing key performance indicators (KPIs), and conducting regular meetings to optimize sales performance across territories.

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What qualifications are required for the Regional Sales Manager position at Hint?

To qualify for the Regional Sales Manager position at Hint, candidates should ideally hold a Bachelor’s Degree in Business Administration, Marketing, or a related field. Additionally, having 5-8 years of sales experience within a consumer-packaged goods company, preferably in beverages, is critical. Proven sales skills, a customer-focused attitude, and the ability to adapt to change are essential attributes for success in this role.

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How does the Regional Sales Manager at Hint contribute to business growth?

The Regional Sales Manager at Hint contributes to business growth by managing existing retailer partnerships and identifying new business opportunities. This includes developing strategic sales plans, tracking KPIs, and executing promotional events effectively. Their proactive approach to customer satisfaction and market education fosters brand loyalty and drives sales, helping Hint to maintain its competitive edge in the beverage market.

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What is the compensation package for the Regional Sales Manager at Hint?

The compensation package for the Regional Sales Manager at Hint includes a competitive base salary ranging from $85,000 to $100,000, which varies based on territory and experience. In addition to the base salary, the role is bonus-eligible and comes with benefits such as a car allowance, unlimited vacation, sick days, and comprehensive healthcare coverage, including premium payments paid by the company.

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What is the work-life balance like for a Regional Sales Manager at Hint?

The work-life balance for a Regional Sales Manager at Hint is designed to be supportive and flexible. The position offers unlimited vacation after 90 days of employment, sick days, and various allowances that contribute to personal well-being. With a focus on a professional yet adaptable workplace culture, Hint encourages employees to maintain a healthy balance while driving brand growth and satisfying customer needs.

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Common Interview Questions for Regional Sales Manager, DSD
Can you describe your experience with managing distributor relationships?

In answering this question, focus on specific instances where you successfully built and maintained distributor relationships. Highlight your communication skills, ability to negotiate, and how you helped drive sales by aligning the distributor's strategies with company goals.

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How do you approach setting and achieving sales targets?

Discuss your strategic approach to setting realistic sales targets based on market analysis and historical performance. Emphasize your methodology for tracking progress, analyzing data, and making necessary adjustments to meet or exceed those targets.

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What strategies have you employed to educate retailers about a product?

Offer examples of training sessions or workshops you’ve conducted with retailers. Focus on the importance of product knowledge, how to effectively communicate the benefits, and how these strategies led to increased sales.

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How do you handle market competition in your role?

Share insights on how you assess competitive products and market trends. Explain how you leverage your understanding of consumer preferences and the unique selling points of your product to differentiate it from competitors.

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What is your process for gathering market feedback?

Highlight your methods for collecting feedback from retailers and consumers, such as surveys, interviews, or direct interactions. Stress the importance of feedback in refining sales strategies and enhancing customer satisfaction.

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Describe a challenging sales situation you've encountered and how you overcame it.

Choose a specific challenge relevant to sales management, such as declining sales or a difficult negotiation. Detail your problem-solving steps, the resources you utilized, and the eventual positive outcome.

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How do you prioritize your tasks when managing multiple accounts?

Discuss a system or strategy you use to prioritize tasks based on urgency and the potential impact on sales. This might include time management techniques or software applications that help you stay organized.

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What key performance indicators (KPIs) do you consider essential for success?

Identify specific KPIs you have used in previous roles. Explain why you believe they are critical to assessing performance and driving sales, such as revenue growth, sales volume, and market penetration.

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How do you stay informed about industry trends and changes?

Talk about the resources you utilize to stay updated, such as industry publications, webinars, or networking events. Emphasize the importance of being proactive in adapting to new trends.

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What role do promotions play in your sales strategies?

Explain your approach to planning and implementing promotions. Discuss how you evaluate their effectiveness and the impact they have on driving consumer engagement and sales.

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DATE POSTED
April 16, 2025

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