Qualifications:
1. Bachelor degree or above in marketing and management, familiar with the US market;
1. Excellent market perception, more than 10 years of sales experience in the US mattress and sofa industry,
and a good understanding of sofas and smart mattresses;
2. Offline channel experience such as mattress firm/Costco/Walmart/Mattress Warehouse/RoomstoGo;
Rich practical experience in brand marketing and brand management;
3. Master good media and industry resources, have good and close industry cooperation relationship;
4. Have good channel development ability, excellent proven track record in furniture industry and self-driving force, result-oriented;
5. Have a strong sense of responsibility and innovative spirit, and be able to adapt to a fast-paced work environment;
6. Have good teamwork spirit and leadership ability, and be able to guide and motivate the team to achieve goals;
7. accept frequent business travel;
1. Responsible for the overall management of the US market, implementation of overall market strategy and achievement of growth targets;
2. Responsible for the analysis of local smart bed and sofa industry and consumer groups, and output analysis reports;
3. Responsible for US brand building, effect delivery and evaluation,media communication and marketing activities;
4. Actively expand offline growth channels, professional chain stores, large distributors and OEM customers, and achieve goals;
5. Manage and supervise the company's market expense budget, and regularly give optimization suggestions;
6. Submit work reports regularly, review work processes and customer communication;
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Are you ready to take the lead as a Brand Manager with a dynamic company? As a Brand Manager, you will be at the forefront of our marketing efforts, driving brand strategy and execution in the US market. With a Bachelor’s degree or higher in marketing and management, you’ll bring your extensive knowledge of the mattress and sofa industries to the table. Your more than 10 years of sales experience in the US furniture market will empower you to develop a keen market perception, while your connections with retailers such as Mattress Firm, Costco, and Walmart will be invaluable in expanding our reach. You will conduct insightful analyses of market trends and consumer behavior, leading to effective brand management and innovative marketing strategies. Your strong sense of responsibility and innovative spirit will enable you to thrive in our fast-paced environment, while your teamwork and leadership skills will motivate your team to achieve ambitious growth targets. Frequent business travel will be part of the job, allowing you to connect with stakeholders and drive our brand’s success. At its core, this position is about building relationships, crafting compelling marketing strategies, and ensuring that our brand stands out in a competitive landscape. If you are passionate about brand management and eager to make a significant impact, we would love to hear from you!
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