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Brand Manager

Qualifications:

1. Bachelor degree or above in marketing and management, familiar with the US market;

1. Excellent market perception, more than 10 years of sales experience in the US mattress and sofa industry,

and a good understanding of sofas and smart mattresses;

2. Offline channel experience such as mattress firm/Costco/Walmart/Mattress Warehouse/RoomstoGo;

Rich practical experience in brand marketing and brand management;

3. Master good media and industry resources, have good and close industry cooperation relationship;

4. Have good channel development ability, excellent proven track record in furniture industry and self-driving force, result-oriented;

5. Have a strong sense of responsibility and innovative spirit, and be able to adapt to a fast-paced work environment;

6. Have good teamwork spirit and leadership ability, and be able to guide and motivate the team to achieve goals;

7. accept frequent business travel;

1. Responsible for the overall management of the US market, implementation of overall market strategy and achievement of growth targets;

2. Responsible for the analysis of local smart bed and sofa industry and consumer groups, and output analysis reports;

3. Responsible for US brand building, effect delivery and evaluation,media communication and marketing activities;

4. Actively expand offline growth channels, professional chain stores, large distributors and OEM customers, and achieve goals;

5. Manage and supervise the company's market expense budget, and regularly give optimization suggestions;

6. Submit work reports regularly, review work processes and customer communication;

Average salary estimate

$125000 / YEARLY (est.)
min
max
$100000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Brand Manager, Hireio, Inc.

Are you ready to take the lead as a Brand Manager with a dynamic company? As a Brand Manager, you will be at the forefront of our marketing efforts, driving brand strategy and execution in the US market. With a Bachelor’s degree or higher in marketing and management, you’ll bring your extensive knowledge of the mattress and sofa industries to the table. Your more than 10 years of sales experience in the US furniture market will empower you to develop a keen market perception, while your connections with retailers such as Mattress Firm, Costco, and Walmart will be invaluable in expanding our reach. You will conduct insightful analyses of market trends and consumer behavior, leading to effective brand management and innovative marketing strategies. Your strong sense of responsibility and innovative spirit will enable you to thrive in our fast-paced environment, while your teamwork and leadership skills will motivate your team to achieve ambitious growth targets. Frequent business travel will be part of the job, allowing you to connect with stakeholders and drive our brand’s success. At its core, this position is about building relationships, crafting compelling marketing strategies, and ensuring that our brand stands out in a competitive landscape. If you are passionate about brand management and eager to make a significant impact, we would love to hear from you!

Frequently Asked Questions (FAQs) for Brand Manager Role at Hireio, Inc.
What are the main responsibilities of a Brand Manager at this company?

As a Brand Manager at our company, your primary responsibilities will include overseeing the overall market strategy for the US, analyzing the smart bed and sofa industry, conducting consumer group analyses, and managing brand building activities. You'll be tasked with expanding offline channels, monitoring marketing activities, and managing the market expense budget to drive growth and achieve targets.

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What qualifications do I need to apply for the Brand Manager position?

To qualify for the Brand Manager role, candidates should possess at least a Bachelor’s degree in marketing and management. A minimum of 10 years of relevant sales experience in the US mattress and sofa industry is also required, as well as a strong grasp of the furniture market and relationships within it. Demonstrated leadership skills and a results-oriented mindset will be essential for success in this role.

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What makes a successful Brand Manager in the US market?

A successful Brand Manager in the US market combines extensive market knowledge with strong analytical skills to understand consumer trends. Key qualities include the ability to develop strategic marketing plans, foster relationships with major retail partners, and lead a team in a fast-paced environment. Innovation, teamwork, and excellent communication skills also play a significant role in achieving brand goals.

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Are there travel requirements for the Brand Manager position?

Yes, the Brand Manager position requires frequent business travel. This element of the job is vital for establishing and maintaining close relationships with key stakeholders, attending industry events, and ensuring the brand’s presence in various markets. Candidates should be prepared for regular travel commitments.

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How does the company support its Brand Manager in achieving growth targets?

The company supports its Brand Manager by providing access to valuable media and industry resources, a collaborative team environment, and a focus on continuous feedback. Regular reports and strategy reviews will aid in understanding market dynamics, while budget management ensures there are adequate resources available for impactful marketing initiatives.

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Common Interview Questions for Brand Manager
Can you describe your experience with market analysis in the furniture industry?

In answering this question, emphasize your hands-on experience analyzing market trends and consumer behaviors. Discuss specific analytical tools or methods you've used and how your insights have informed marketing strategies or brand positioning in previous roles.

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How would you develop a brand strategy for a new product launch?

Outline a systematic approach that includes market research, identifying target demographics, defining unique selling points, and creating an integrated marketing plan. Be prepared to share examples of successful product launches you have led or contributed to, citing metrics of success.

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What experience do you have with managing marketing budgets?

Discuss specific instances where you have successfully managed marketing expenses, optimized budget allocation, and tracked financial performance against targets. Providing concrete examples of how your budget management led to successful marketing outcomes will make your answer more compelling.

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How do you measure the success of a marketing campaign?

Explain the key performance indicators (KPIs) you believe are most important, such as ROI, brand awareness, or conversion rates. Share examples of campaigns you’ve analyzed, emphasizing how you adjusted strategies based on performance metrics.

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Describe a time when you successfully led a team to achieve a goal.

Use the STAR method (Situation, Task, Action, Result) to describe a specific team project. Highlight your leadership techniques, how you motivated your team, and the results achieved through collaboration. This structured response showcases your management skills effectively.

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How do you stay updated on trends in the furniture industry?

Discuss your strategies for keeping informed, such as attending trade shows, subscribing to industry publications, or engaging with professional networks. Demonstrating your commitment to continuous learning illustrates your passion and industry awareness.

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What challenges do you anticipate in this role, and how would you address them?

Acknowledge potential challenges such as market competition or changing consumer preferences. Provide detailed strategies you would implement to overcome these hurdles, such as agile marketing practices or innovative partnerships.

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How would you approach expanding offline channels for our brand?

Discuss your experience with channel development, focusing on how you would identify partnership opportunities with local retailers or large distributors. Mention your strategic planning capabilities to illustrate how you approach growth.

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What role do you think digital marketing plays in brand management?

Express your understanding of how digital marketing complements traditional branding efforts, driving engagement through social media, online advertising, and content marketing. Share examples of successful digital campaigns you’ve led.

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Can you provide an example of a marketing strategy you created that did not go as planned?

Be honest and reflective about a past experience where a marketing strategy fell short. Emphasize what you learned from the situation and how you adapted your approach in future campaigns to mitigate risks, showcasing your ability to learn and grow.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 1, 2024

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