Growth and Retention Marketing Manager

The Growth and Retention Marketing Manager at HomeLight will own the go-to-market strategy for our enterprise lender partners, focusing on driving product adoption and retention. This includes crafting effective marketing strategies and content to engage both loan officers and real estate agents. You'll also manage multiple projects that involve cross-functional collaboration across Sales, Marketing, and Product teams.

To excel as the Growth and Retention Marketing Manager at HomeLight, a candidate should have at least 4 years of relevant experience, showcasing their ability to use data for prioritization of marketing campaigns and measuring performance. Strong communication and organizational skills are essential for managing complex projects, alongside a knack for creating engaging content that simplifies complex ideas.

HomeLight prefers candidates for the Growth and Retention Marketing Manager position to have a four-year college degree, ideally in Marketing or Communications. This foundational knowledge supports the strategic and creative aspects of the role.

Growth and Retention Marketing Managers at HomeLight utilize a variety of tools, including Webflow, HubSpot, and Iterable, among others. Familiarity with design tools like Canva and Figma is also advantageous to create compelling marketing materials.

HomeLight provides various professional development opportunities for the Growth and Retention Marketing Manager, including annual anniversary perks and potential for sabbaticals. This commitment to employee growth aligns with our focus on fostering a collaborative and innovative workplace culture.

When answering this question, share specific examples of successful go-to-market strategies you’ve implemented. Discuss the objectives, the analysis you conducted prior, and the outcomes achieved. Highlight your ability to adapt strategies based on data and performance metrics.

To effectively prioritize projects, it’s crucial to consider factors like business impact, deadlines, and resource availability. Discuss your method for assessing these factors, perhaps mentioning any tools you use for project management. Illustrate with a specific example where your prioritization led to a successful outcome.

Detail specific retention strategies you've executed in the past, such as feedback loops, user engagement campaigns, or personalized communications. Be sure to explain how you measured success and iterated on these strategies based on user data.

Explain your approach to fostering collaboration across different teams, emphasizing communication and goal alignment. Provide an example of a project where cross-functional teamwork was vital to success, detailing how you navigated challenges and ensured buy-in from various stakeholders.

When crafting messaging, I focus on understanding the target audience and their pain points. I take complex concepts and simplify them while maintaining the essential value proposition. Share a particular example where your messaging resonated well with your audience and impacted product adoption.

Provide details on a marketing campaign, explaining your role, the strategy behind it, and the metrics used to measure success. Highlight any innovative tactics you used to enhance engagement or conversion rates.

Discuss the metrics you typically monitor, such as conversion rates, user engagement levels, or return on investment. Describe your process for gathering and analyzing this data to guide future marketing strategies.

Share your familiarity with relevant digital marketing tools such as HubSpot or similar platforms. Discuss specific functionalities you’ve used, from campaign management to analytics, and how they have enhanced your marketing efforts in previous roles.

Customer feedback is crucial; it helps to inform product development and marketing strategies. Share how you've utilized customer insights to refine messaging, improve user experience, or adapt campaigns, citing any example of significant impacts from this feedback.

To stay updated with marketing trends, I regularly engage with industry blogs, attend webinars, and participate in relevant workshops. Discuss specific resources you rely on and how they have influenced your marketing approach.