Event and Field Marketing Manager, EMEA

What We’re Building

Honeycomb is the observability platform for teams who manage software that matters. Send any data to our one-of-a-kind data store, solve problems with all the relevant context, and fix issues before your customers find them. Honeycomb is the unified, fast, and collaborative choice for engineering teams who care about customer experience to get the answers they need, quickly. We are passionate about consumer-quality developer tools and excited to build technology that raises our industry’s expectations of what our tools can do for us. We’re working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, as we’ve closed Series D funding, scaled past the 200-person mark, and were named to Forbes’ America’s Best Startups of 2022 and 2023!

In this role, you’ll be a joining a growing events team, helping us to increase awareness of Honeycomb to our ICP in EMEA while generating leads through events and other campaigns.

Who We Are

We come for the impact, and stay for the culture! We’re a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live our values every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers.

How We Work

We are a remote-first company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1. 

• Assisting, accelerating, and creating sales opportunities to drive revenue through custom events, field initiatives and other campaigns, by working directly with the sales team to identify customers & prospects from target accounts
• Partner with key stakeholders from sales, design, product marketing, and events to bring innovative campaigns to life with our known cohorts.
• Understand sales strategies at the regional level and partner with product marketing, content, and events to develop tailored pipeline generation plans based on selected target accounts, including a salesplay and marketing mix of activities
• Creating strategy and tactics to increase MQA to SQL conversion rates from Lead Gen programs - including A/B testing, new CTAs, content, etc.
• Planning, producing, and executing 3rd party and 1st party events that are virtual and/or in-person
• Supporting internal communication across multiple departments (sales, marketing, customer success) on expectations, goals, deliverables, event logistics, acquisition of attendee & sponsor lists, and performance
• Collaborating with demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement
• Managing key metrics such as pipeline, influence revenue opportunity conversion, % net new contacts to db, etc.
• Reporting on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported.
• Training GTM teams on content, processes, and workflows surrounding field events and programs,
• Aligning with key stakeholders, such as sales and PR to maximize value and accelerate deals
• Assist leadership with initiatives and projects, as needed

• 3-5 years experience in event or field marketing, preferably in B2B SaS market
• Experience developing and executing ABM strategies a plus
• Experience working for a U.S. based company and collaborating with external partners, sales teams and other internal cross-functional stakeholders.
• Highly organized with exceptional project management skillsExperience with Salesforce Experience Outreach, Asana, Highspot, and/or gifting platforms is a plus.
• Excellent written and verbal communication skills
• Experience in and a passion for converting amazing events into qualified leads driving the business forwardHighly organized and exceptional project management skills, especially to serve as coordination point for all of marketing to build and ensure data integrity against our team’s EMEA campaigns and efforts
• Exhibit creative problem-solving skills and ability to identify next steps, with meticulous attention to detail and deadlines
• Proven capacity for exceptional customer service to internal and external stakeholders.
• A self-starter with the initiative to drive projects to completion independently
• The desire to excel in a fast-paced environmentYou love being part of a highly-energized team. Innovate, collaborate, celebrate.
• Experience with Google Sheets, Google Slides, and Google Drive, Slack with ability to learn new software quickly
• Available to travel up to 40%
• Culture values

• A stake in our success - generous equity with employee-friendly stock program
• It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
• Time to Recharge - In addition to our Unlimited PTO policy, we have a company wide break at the end of the year.
• A remote-first mindset and culture (really!)
• Home office, co-working, and internet stipend
• 100% employee/75% for dependents coverage for all benefits 
• Up to 16 weeks of paid parental leave, regardless of path to parenthood
• Annual development allowance 
• And much more...

Please note we cannot currently sponsor or do visa transfers at this time.

Diversity & Accommodations:

We're building a diverse and inclusive workplace where we learn from each other, and welcome nontraditional candidates, and people of all backgrounds, experiences, abilities and perspectives. You don't need to be a millennial to join us. All gens are welcome! Further, we (of course) follow federal and state disability laws and are happy to provide reasonable accommodations during the application phase, interview process, and employment. Please email Talent@honeycomb.ioto discuss accessible formats or accommodations. As an equal opportunity employer our hiring process is designed to put you at ease and help you show your best work; if we can do better - we want to know!