Marketing Specialist - NBC Sports Bay Area

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NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks NBCLX, COZI TV and TeleXitos, the regional cable news network NECN, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With seven regional sports networks and 42 NBC and Telemundo stations serving 38 percent of U.S. homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country’s top 10 TV markets. NBCUniversal Local’s stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com.

As part of the NBC Sports Bay Area & California marketing team, you will play a crucial role in project management, leveraging consumer insights, and maintaining brand partnerships and campaigns.

You'll work closely with our six main professional sports team partnerships in the Bay Area and Northern California, including the San Francisco Giants, Athletics, San Francisco 49ers, San Jose Sharks, Golden State Warriors, and Sacramento Kings.

Your sound analytical and project management skills will be essential as you navigate daily responsibilities, from coordinating promotional activities to analyzing audience insights. You'll thrive in a dynamic environment where your organizational skills and problem-solving abilities will help drive our marketing efforts forward.

Responsibilities:

• Support the Partnerships & Marketing Manager in developing multi-platform marketing campaigns and overseeing team partnerships to support NBC Sports Bay Area & California
• Collaborate on the development, planning, and execution of community outreach events in conjunction with NBC Sports Bay Area & California, and associated partners and sponsors
• Coordinate promotional and sponsorship implementation in programming, digital and social media, and live events
• Assist in the development and design of marketing materials, including digital and social media content, contests, press releases, presentations, brochures, billboards, e-marketing, and more
• Project manage weekly tasks that directly impact various departments across the organization
• Manage all promotional inventory, including giveaways, premium items, and event equipment
• Perform market analysis and research social media trends, including Instagram, Facebook, X, TikTok, and Bluesky platforms
• Analyze audience insights to maximize brand exposure and consumer acquisition/retention
• Measure the performance of cross-platform marketing campaigns and report on marketing KPIs, conversion rates, social media engagement, and sales executions to ensure campaign optimizations

Basic Requirements

• Bachelor's degree or equivalent experience
• Minimum three (3+) years' experience in marketing and/or promotions related to sports or media, or familiarity with building brand campaigns and consumer insights
• Proficient in Microsoft Suite products, particularly PowerPoint, SharePoint, Excel, Word, Outlook, Teams, Slack, Asana and Trello

Desired Characteristics

• Excellent written and verbal communication skills to effectively relay information to internal and external departments/partners
• Highly organized and detail-oriented with the ability to work under pressure, set priorities, handle multiple projects, and meet tight deadlines
• Solid work ethic, positive attitude, and leadership qualities with the ability to handle multiple tasks and set priorities
• Proven interpersonal skills with an aptitude for marketing
• Solid knowledge of Bay Area and Sacramento sports teams and trending media entertainment content
• Prior experience in advertising or project management is a plus

Additional Requirements

• Interested candidate must submit resume/CV through www.nbcunicareers.com to be considered 
• Must be 18 years or older 
• Must have unrestricted work authorization to work in the United States 
• Ability to work some nights and weekends will be required, on an as-needed basis

Hybrid: This position has been designated as hybrid, generally contributing from the San Francisco office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range:  $60,000-$70,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].