VP of Demand Generation
Who we are
The Marketing and Communications team grows brand awareness of HopSkipDrive among key audiences in the communities in which we operate. We own the strategy and execution of work to grow our client base among schools and school districts, and strengthen our reputation among families, riders, policymakers, and other stakeholders leveraging earned, owned, and paid media channels. Reporting to the SVP of Communications and External Affairs, you will be responsible for the strategy and execution of our marketing channels, focused on building a strong pipeline and driving increased usage among our clients.
Who you are
We are seeking a seasoned B2B marketing/sales leader with significant experience in B2B, usage-based models. You have a proven track record in driving demand to generate revenue. You’re both creative and live in the metrics, constantly refining strategies to drive results. You are confident pulling all levers necessary to drive demand and working collaboratively with cross-functional partners. Your expertise in demand generation, sales, event marketing, ABM, and paid media will help fuel the next stage of our growth.
As the Vice President of Demand Generation, you are responsible for our top of funnel performance, driving measurable demand and contributing to the ambitious growth and success of our company. You will lead our demand generation channels, managing a team of marketers, sales development representatives, business development and the RFP function, bringing in new clients, fueling pipeline revenue and driving usage amongst clients.
- Drive our demand generation strategy using e-mail marketing, field marketing, events/trade shows, and paid media as well as outbound sales and RFP to maximize visibility, lead generation, and overall efficiency.
- Build strong partnerships with cross-functional leadership including the Revenue team, Communications team, Legal, Product, and Customer Success to ensure alignment, consistent messaging, and optimized support for external-facing activities and conversion efforts.
- Work with revenue operations and marketing operations to ensure the utmost data hygiene, track and report on marketing effectiveness, glean insights from experiments, and continuously improve campaigns.
- Publish frequent updates, insights and performance metrics to leadership and stakeholders to ensure alignment and transparency.
What You Bring:
- 10+ years of experience leading demand generation efforts with 8+ years leading high performing teams.
- A strong track record of driving and scaling pipeline generation in B2B environments, preferably for SaaS, usage-based, or similar models.
- Significant experience developing B2B paid media strategies, optimizing spend and driving top-of-funnel volume.
- Successful experience developing and executing account-based marketing strategies.
- Excellent written and verbal communication skills, with the ability to craft persuasive communications that drive engagement and action rooted in company messaging.
- A metrics-driven mindset with a passion for data, testing, and optimization.
- Love for collaborative environments and ability to chart paths forward in ambiguity
Our Investment In You
We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is committed to fair and equitable compensation practices. The salary range for this role in Los Angeles, CA is $195,000 - $220,000. This position is remote and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. The total compensation package for this role also includes equity stock options.
HopSkipDrive is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class.
* This role will be fully remote in one of the following states AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OH, OK, OR, SC, TN, TX, UT, VA, WA, WI**
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Join HopSkipDrive as the VP of Demand Generation and be at the forefront of our mission to grow brand awareness and client engagement. Our Marketing and Communications team is dedicated to connecting with schools, families, and stakeholders through strategic marketing initiatives. In this exciting role, you'll report to the SVP of Communications and External Affairs, where you will lead the charge in building a robust pipeline and driving usage among our clients. Seeking a seasoned B2B marketing and sales leader with extensive experience, you will have a proven track record of generating demand and driving revenue. Your creativity combined with a data-driven approach will help refine our strategies to achieve tangible results. You will manage our demand generation channels and lead a talented team responsible for email marketing, events, paid media, and outbound sales. Collaborating closely with cross-functional partners, you will ensure alignment and optimized support for our external-facing activities. As the VP of Demand Generation, you’ll be a key player in achieving HopSkipDrive's ambitious growth and success, sharing insights and metrics with leadership to continuously improve our campaigns. With over a decade of experience in leading demand generation efforts, particularly within B2B SaaS environments, you will bring significant expertise in paid media strategies and account-based marketing to the table. Plus, we offer a solid benefits package, flexible vacation, and the opportunity to have equity in a VC-backed company that’s making a difference in the transportation space. Ready to drive innovation and shape the future with us?
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Our mission is to give all kids access to opportunity through mobility.
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