Director, Data Strategy - Permanent

Hugo & Cat, an exciting London-based customer experience agency, is seeking an ambitious Director of Data Strategy to join our growing team of strategists. You will work with a diverse global client base, leveraging your expertise to develop data strategies, optimise performance, and deliver insightful reporting.

Your passion for data will be critical in driving Hugo & Cat’s growth and expanding our capabilities into data science, AI and beyond. As a key member of our strategy team, you will have the opportunity to lead high-impact projects and collaborate with talented professionals in a fast-paced environment.

Data strategists collaborate across Hugo & Cat, interacting with clients, designers, experience strategists, specialists, researchers, product owners and others across our team. The role is designed to embed a strong core data and analytical skills and a consultative approach to craft data strategies and evidence value across end to end customer and colleagues experiences.

Your responsibilities will include:

• Ownership of data and insight across global client accounts
• Identification of opportunities for data-driven projects and associated proposal definition
• Definition of data strategies to help clients articulate the value of digital initiatives
• Facilitation of workshops to identify key performance indicators
• Analysis of client datasets and presentation of strategic insight to client stakeholders and internal teams
• Definition of data tooling and backend architecture
• Set the direction for the Implementation of:
• Web analytics platforms  (Google Analytics, Adobe Analytics, Amplitude, etc.)
• Customer data platforms (Sitecore CDP, Segment, etc.)
• Advanced tag management systems (Google Tag Manager, Tealium, etc.)
• Driving SEO optimisation through the definition of SEO keywords and technical implementation best practice
• Designing and creating real-time automated performance monitoring dashboards
• Application of data science and machine learning techniques to solve complex problems
• Driving strategic thinking on large-scale, challenging transformation engagements with support from the Head of Strategy and the broader team
• Developing and implementing innovative ways to help solve client needs through digital transformation
• Collaborating with multidisciplinary teams to lead hypothesis development, conduct and manage research & analysis and formulate insightful and actionable recommendations for our clients
• Working with UX, Service Design, Engineering, and Delivery teams through defining strategic vision, measuring and quantifying the business impact, and crafting compelling narratives to drive change
• Support new business initiatives by designing recommended approaches and developing perspectives that differentiate our approach for clients
• Support the development of a vibrant culture through leadership, development, and participation in social activities
• Manage, coach, and develop junior strategists to help improve their craft

We’re looking for:

• Relevant experience: 4-6+ years of delivering data strategy or web analytics and reporting services in a consulting or agency environment developing and implementing digital and marketing strategies
• Core consulting skills, including, research analysis and synthesis, workshop facilitation, strategy development, storytelling and process mapping
• Experience driving CRO programmes and a passion for continuous improvement, experimentation and optimisation
• An advanced understanding of the Google 360 suite, including: Google Analytics, Google Tag Manager, Google Data Studio, Google Ads
• An advanced understanding of SQL
• Experience with code and automation using Python, R or similar programming languages

It would also be beneficial if you have:

• Previous experience with SEO
• Experience working with CDP or DMP platforms
• Experience with data science fundamentals
• Experience of additional BI tools such as Tableau or PowerBI

About Hugo & Cat
Hugo & Cat is a customer experience agency that creates next-level experiences for ambitious brands. We specialise in Customer Experience (CX), CRM & Loyalty, and Technology Transformation to give companies a competitive edge. Our seamlessly integrated teams work fast and put people at the heart of decision making to unlock value and create enduring brand relationships. As business is ever changing, we design experiences that evolve. Because great brands simply can’t afford to stand still.

Our culture
At Hugo & Cat, we believe each day demands fresh thinking and bold new ideas. We’re an enthusiastic, diverse and sociable group of people working together to craft inspiring solutions for our clients and their customers. We never stand still. Even in the moment, we’re thinking “what comes next?”  

Flexible working
We’ve evolved to embrace flexible working where employees can split their time between the office and working remotely. We can discuss details during the interview process. 

Equal opportunities
We’re an equal opportunities employer and are committed to a fair and unbiased assessment of job applications. Once you join the team, we support you to realise your potential, regardless of age, origin, ethnicity, gender, sexual orientation, physical abilities or beliefs.