Lead Generation Specialist (001-0049)

As a Lead Generation Specialist at Hunt St, your key responsibilities include developing lead generation strategies, managing the ActiveCampaign CRM, conducting thorough market research, and reaching out to at least 100 leads per month across Australia and the UK. You will also collaborate with the sales team and identify opportunities for creative collaborations, all while ensuring that the lead generation efforts align closely with Hunt St's mission.

To apply for the Lead Generation Specialist position at Hunt St, you need a minimum of 5 years of experience in lead generation, with a preference for those coming from the creative industry. Proficiency in ActiveCampaign, Google Suite, and excellent communication skills in English are essential. Additionally, familiarity with Asana and Slack, along with strong networking skills on LinkedIn, will help you succeed in this exciting role.

Hunt St stands apart from typical job platforms because we directly connect talented professionals with Australian companies, allowing for a personalized hiring experience. As a Lead Generation Specialist, you will work directly with your client, a creative studio focusing on urban art, rather than through an outsourcing agency. This means you have the opportunity to build genuine relationships and grow your career in a unique, creative environment.

The salary range for the Lead Generation Specialist position at Hunt St is between $1200 to $1800 AUD. The flexibility of remote working coupled with a competitive salary makes this position an attractive opportunity for those looking to make a significant impact in the lead generation field.

Hunt St promotes a friendly and collaborative culture where creativity thrives. As part of a team focused on connecting top remote talent with forward-thinking companies, you can expect a supportive environment that values open communication, innovation, and collaboration with stakeholders, including artists and community members in unique creative projects.

When answering this question, start by sharing specific strategies you have successfully implemented. Discuss how you tailor your approach based on industry insights and target audiences. Highlight your experience with CRM tools like ActiveCampaign and how you track and analyze the effectiveness of your campaigns.

Provide a specific example that demonstrates your lead generation skills. Outline the steps you took to identify the lead, the methods you employed to contact them, and how you turned that lead into a tangible opportunity or sale, emphasizing your strategic thinking.

Explain your resilience and adaptability in the face of rejection. Share strategies such as refining your messaging, segmenting your audience better, or following up with additional, value-driven content that helps improve response rates.

Discuss tools you have used effectively in the past, like CRMs (e.g., ActiveCampaign or HubSpot), lead databases, and email automation platforms. Explain how these tools help streamline your workflow and improve your success rates in engaging potential leads.

Highlight your organizational skills and discuss the systems you use to keep track of leads, such as maintaining detailed notes in your CRM or utilizing project management tools like Asana. Explain how you prioritize tasks based on the likelihood of conversion.

Share your systematic approach to market research, including how you define target audiences, analyze competitors, and leverage data from various sources. Discuss any specific methodologies you follow to ensure your research is thorough and actionable.

Discuss the importance of tailoring your messaging based on the audience's needs and industry. Mention any techniques you use, such as A/B testing email subject lines or seeking feedback from peers, to refine your communication style and improve engagement rates.

Talk about your passion for connecting people and helping businesses grow. Share personal anecdotes that highlight your drive, whether it’s a desire for results, a love for creativity, or the impact you aim to make within your industry.

Discuss your familiarity and comfort level with LinkedIn, providing examples of how you have utilized it to network and identify leads. Highlight any success stories that demonstrate your proactive engagement on the platform.

Explain your criteria for evaluating leads, such as checking their engagement with previous communications or reviewing their activity on social media. Emphasize your focus on quality over quantity to develop sustainable relationships with prospects.