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Senior Product Marketing Manager

Company Description

Hyperscience is a market leader in hyperautomation and a provider of enterprise AI infrastructure software. The Hyperscience Hypercell platform unlocks the value of an organization’s back office data through the automation of end-to-end processes, and transforms complex documents into LLM and RAG-ready data to power enterprise GenAI experiences. This enables organizations to transform manual, siloed processes into a strategic advantage, resulting in a faster path to decisions, actions, and revenue; positive and engaging customer, public, and patient experiences; and dramatic increases in productivity. 


Leading organizations across the globe rely on Hyperscience to drive their hyperautomation initiatives, including American Express, Charles Schwab, Fidelity, HM Revenue and Customs, Mars, Stryker, The United States Social Security Administration, and The United States Veterans Affairs. The company is funded by top tier investors including Bessemer Venture Partners, Battery, FirstMark, Stripes, and Tiger Global.


The role:


As the Senior Product Marketing Manager for ML / AI, you will define and scale strategies for our AI-driven automation platform, focusing on how our ML models extract, classify, and manage structured and unstructured data at enterprise scale. You will play a critical role in shaping thought leadership, positioning, and messaging, and the Go-to-Market engine at Hyperscience. You’ll also focus on simplifying and refining our ML and generative AI messaging for our target buyer personas, and articulating how the different elements of the Hyperscience Hypercell platform evolve based on the latest developments in the AI space and ecosystem.


Responsibilities:
  • Product Positioning: develop messaging for Hyperscience’s ML-powered document processing solutions, tailoring narratives for industries like financial services, insurance, and the public sector.
  • Product launches: bring new ML model capabilities to market, ensuring successful internal enablement and external adoption.
  • Market strategy: conduct market and competitive analysis to identify opportunities to differentiate in the intelligent automation space.
  • Bringing clarity to complexity: partner closely with Product and Engineering to translate complex ML features into clear customer benefits and value propositions. 
  • Sales enablement: build scalable resources to support enterprise sales cycles (ROI calculators, case studies, solution briefs).
  • Thought leadership: create content that showcases Hyperscience’s ML innovations - whitepapers, webinars, and conference keynotes.
  • Product marketing performance: Monitor pipeline impact, product usage growth, and field team feedback.


Qualifications:
  • 5+ years of B2B product marketing experience with complex, technical products
  • Proven track record marketing AI/ML products, intelligent automation platforms, or enterprise SaaS
  • Deep understanding of the AI/ML software market, with the ability to translate technical capabilities into clear business outcomes
  • Skilled at collaborating with technical teams and simplifying concepts like OCR, NLP, LLMs, VLMs, and model training
  • Strong grasp of the fast-evolving generative AI ecosystem
  • Excellent storytelling skills across industries and buyer personas
  • Demonstrated success driving go-to-market strategies and partnering with Sales/Field teams to enable adoption and revenue growth


The target base compensation range for this role: $124,000 - $185,000.  Actual compensation will be dependent upon the individuals skills, experience, qualifications, geographical location, and our business needs and objectives.  Our overall compensation packages include base salary, equity and the benefits and perks listed below. Our Talent Acquisition team will speak more about our Total Rewards philosophy and approach during the hiring process.


Benefits

- Top-notch healthcare for you and your family

- A 100% 401(k) match for up to 6% of your annual salary

- Flexible PTO with the approval of your manager

- 12 weeks of parental leave and an additional 4 weeks for birthing parents

- Stock options


We are an equal opportunity employer. We welcome people of different backgrounds, experiences, abilities and perspectives. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.


---


PLEASE BE AWARE of, and cautious about, potential recruitment fraud.  All of our open jobs can be found directly on our careers page at:

https://www.hyperscience.com/about-us/careers/open-positions/


We will never communicate with candidates except via our @hyperscience.com email domain. Any communication you receive outside of these parameters is potentially fraudulent.  


Additionally, we never conduct interviews solely via online tests, nor do we make job offers without multiple cross functional live interviews via Zoom, phone or onsite.  We only ask for personal information via our application process on our careers page or through a verifiable background check company during onboarding.

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Average salary estimate

$154500 / YEARLY (est.)
min
max
$124000K
$185000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager, Hyperscience

Join Hyperscience as a Senior Product Marketing Manager, where you'll play a pivotal role in shaping the future of AI-driven automation! At Hyperscience, we're not just about technology; we're about unlocking the full potential of your organization’s back office through our groundbreaking Hypercell platform. As the Senior Product Marketing Manager, you'll be responsible for defining and scaling strategies that focus on how our machine learning models interact with both structured and unstructured data. The beauty of this role is in its variety—from product positioning for our document processing solutions tailored to different industries, to launching new ML capabilities with a bang! You've got the chance to conduct market analyses, partner with product teams to communicate technical features in user-friendly terms, and create valuable resources that empower our sales teams. Whether you're crafting a compelling whitepaper or leading a thought-provoking webinar, your storytelling will help convey the unique value of our platform. Not to mention, you’ll work alongside some of the brightest minds in the AI world, including renowned organizations like American Express and Charles Schwab who trust our solutions. If you’re looking for a role that combines the thrill of innovation with marketing prowess, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Hyperscience
What are the main responsibilities of a Senior Product Marketing Manager at Hyperscience?

As a Senior Product Marketing Manager at Hyperscience, your primary responsibilities include developing clear product positioning for our ML-powered document processing solutions, leading successful product launches, conducting competitive market strategy analysis, and collaborating closely with technical teams to clarify complex features for our customers. You'll also create impactful content that showcases our ML innovations and builds sales enablement resources.

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What qualifications are needed for the Senior Product Marketing Manager role at Hyperscience?

To be successful as a Senior Product Marketing Manager at Hyperscience, candidates should have 5+ years of B2B product marketing experience, particularly with complex technical products. A proven track record in marketing AI/ML products, a deep understanding of the AI/ML software market, and strong storytelling abilities across various industries and buyer personas are also essential.

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How does this Senior Product Marketing Manager position contribute to Hyperscience's success?

The Senior Product Marketing Manager role at Hyperscience is integral to defining our market strategy and thought leadership. By effectively communicating the benefits of our AI-driven platform and simplifying complex concepts, you'll help differentiate Hyperscience in the intelligent automation space, ultimately driving adoption and revenue growth.

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What kind of projects will I work on as a Senior Product Marketing Manager at Hyperscience?

In this role, you'll engage in a variety of projects, such as developing messaging tailored to specific industries, launching new ML model capabilities, conducting market analysis, and creating communications for sales enablement. You'll also lead the creation of thought leadership content, showcasing Hyperscience’s ML innovations.

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What is the compensation package for the Senior Product Marketing Manager at Hyperscience?

The target base compensation range for the Senior Product Marketing Manager role at Hyperscience is between $124,000 and $185,000. Actual compensation will depend on individual skills, experience, and qualifications, as well as the overall business needs. The comprehensive compensation package also includes equity options and a robust benefits package.

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Common Interview Questions for Senior Product Marketing Manager
What experience do you have with product marketing for AI and ML solutions?

In your response, highlight specific roles where you've marketed similar products. Discuss the challenges you faced and how you successfully communicated the features and benefits of AI/ML solutions to potential customers.

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How do you approach product positioning for complex technical products?

Discuss your method for identifying the target audience and creating tailored messaging to engage them. Mention how you collaborate with cross-functional teams to ensure that product benefits are communicated accurately and compellingly.

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Can you provide an example of a successful product launch you orchestrated?

Share a detailed story of a product launch, focusing on your strategies for market research, stakeholder collaboration, and the creative assets you used. Emphasize how you measured success and adapted after launch.

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How do you stay updated on AI and machine learning trends?

Explain your strategies for staying informed, such as following industry leaders on social media, reading relevant publications, participating in webinars, and attending conferences. Highlight how this knowledge informs your marketing strategies.

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Describe your experience in creating content for thought leadership.

Talk about your experience producing whitepapers, blogs, and presentations for conferences. Discuss how you identify topics that resonate with your audience and how you measure engagement and interest.

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What metrics do you use to assess product marketing performance?

Discuss KPIs such as product adoption rates, sales figures, engagement on marketing materials, and customer feedback. Mention how you analyze this data to refine marketing strategies.

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How would you simplify technical features for a non-technical audience?

Provide examples of how you've translated complex terminology into layman's terms. Emphasize the importance of understanding your audience to communicate effectively.

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How do you collaborate with engineering and development teams?

Share your experience in fostering open communication and collaboration. Discuss any tools you've used for this purpose and how these interactions improve product messaging.

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How have you supported sales teams in your previous roles?

Provide examples of the resources you've created for sales teams, such as case studies, sales decks, or training materials. Discuss the impact of your contributions on their success.

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What do you see as the future of AI in product marketing?

Express your vision for how AI could streamline marketing processes, improve personalization efforts, or revolutionize customer engagement. Back your opinion with market trends and case studies.

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Powered by machine learning, Hyperscience provides the most accurate intelligent document processing platform on the market. By combining artificial intelligence with a human-centered approach, Hyperscience elevates business processes to a higher ...

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Full-time, remote
DATE POSTED
April 6, 2025

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