Paid Search Lead

As a Paid Search Lead at IMD, your primary responsibilities will include managing end-to-end PPC campaigns on Google Ads and Microsoft Ads with substantial monthly budgets exceeding £1.5m. You'll be tasked with creating and optimizing shopping and search ads, analyzing keyword performance, and continuously improving campaign effectiveness based on data insights. Additionally, you’ll work collaboratively across various teams to enhance campaign strategies and drive product growth.

To qualify for the Paid Search Lead position at IMD, you should possess at least four years of hands-on experience with Google Ads and Microsoft Ads. Proficiency in Google Analytics and campaign management platforms is essential. You should also demonstrate a results-driven mentality, strong analytical skills, and a proven ability to manage and interpret complex data effectively. Ideally, experience in a start-up environment and professional knowledge of French and Italian would be beneficial.

At IMD, we value the growth of our employees and are committed to fostering a supportive environment. As a Paid Search Lead, you'll have access to continuous learning opportunities, including staying updated with the latest PPC trends and industry insights. We also encourage a test-and-learn culture where you can innovate and experiment with campaign strategies, ultimately driving your professional development forward.

The company culture at IMD is vibrant, entrepreneurial, and collaborative. We pride ourselves on creating a supportive workplace where innovation and creativity are encouraged. As a Paid Search Lead, you’ll collaborate with diverse teams, share your ideas, and contribute to exciting campaigns that can make a real impact. Moreover, with perks like regular company trips and daily lunch credits, we ensure a balanced work-life dynamic.

As a Paid Search Lead at IMD, you can expect a competitive salary ranging from £55,000 to £65,000 annually, along with generous performance-related bonuses paid quarterly. We provide great perks including 25 days of holiday plus bank holidays, a £500 budget for your home office setup, and daily Deliveroo credits for lunch, ensuring a comfortable and enjoyable working experience.

When optimizing PPC campaigns, I prioritize data analysis to identify keywords and ad copies that drive conversions. I implement A/B tests for various ad formats and continuously refine targeting parameters based on performance metrics. Additionally, I keep abreast of industry trends to leverage new opportunities and adapt strategies to maintain competitiveness.

Effective budget management starts with a thorough understanding of performance metrics and ROI from previous campaigns. I allocate budgets according to the highest performing segments while also ensuring a balance across different markets. Regular performance reviews allow me to adjust spending dynamically to optimize outcomes without overspending.

I successfully managed a campaign for a major product launch, where I focused on targeted keyword research, compelling ad copy, and continuous optimization. The key to its success was a data-driven approach where I closely monitored performance metrics and adjusted bids and placements. This resulted in a significant increase in conversions and a return on investment exceeding targets.

My toolbox includes Google Ads and Microsoft Ads for campaign management, complemented by Google Analytics to analyze traffic and conversion data. I also utilize various reporting tools that help visualize key performance indicators and trends that inform campaign adjustments.

Staying updated involves actively engaging with industry publications, attending webinars, and participating in online forums dedicated to PPC and digital marketing. Additionally, I network with fellow professionals to share insights and lessons learned about the latest strategies and technologies in the paid search landscape.

Creating and testing ad copy is crucial for effective PPC campaigns. I focus on crafting engaging headlines and body text that resonate with the target audience. Testing different copies through A/B methods allows me to determine what performs best, enabling consistent refinement of our messaging for maximum impact.

Collaboration is vital in achieving campaign objectives. I regularly meet with the Design and Tech teams to align on campaign creative and implement the required functionalities. Open communication channels ensure that everyone is informed about campaign progress, allowing us to troubleshoot issues together and optimize outputs effectively.

I prioritize metrics such as Click-Through Rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). These metrics provide insights into both immediate performance and long-term campaign effectiveness, helping identify areas for improvement and informing future strategies.

When faced with underperforming campaigns, I conduct a thorough analysis to identify the root causes, which may include issues with targeting, ad copy, or bidding strategies. From there, I develop a strategic plan to adjust targeting parameters, rewrite ad copy, or increase bids on effective keywords to turn performance around.

SEO plays an integral role in my PPC strategies. A holistic approach that considers SEO data helps identify high-value keywords that could improve both paid and organic efforts. Additionally, insights gained from SEO performance can inform ad copy and targeting, ultimately driving better results across all marketing channels.